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Alteryx vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Alteryx users report high ROI and efficiency improvements within months, with faster workflows and cost savings over alternatives.
Sentiment score
7.1
Organizations benefit from improved data quality, time savings, and ROI with Informatica Cloud, enhancing processes and security.
Alteryx helps familiarize managers with artificial intelligence-driven possibilities.
 

Customer Service

Sentiment score
7.3
Alteryx offers responsive customer service and valuable community support, though some users note longer response times and premium service pushes.
Sentiment score
6.9
Informatica's customer service is effective, praised for responsiveness but criticized for occasional delays and inconsistency.
Customer support is good since I've had no issues and can easily contact representatives who respond promptly.
I contacted customer support once or twice, and they were quick to respond.
The customer service was not good because we weren't premium support users.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
 

Scalability Issues

Sentiment score
7.2
Alteryx is praised for smooth scalability, efficient data management, integration flexibility despite noted high scaling costs by some.
Sentiment score
7.3
Informatica IDMC is highly scalable and adaptable, though optimal design and documentation are crucial for large-scale operations.
Alteryx is scalable, and I would give it eight out of ten.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
 

Stability Issues

Sentiment score
7.9
Alteryx is praised for stability and speed with minor issues, excelling in data processing over competitors but needing cloud improvements.
Sentiment score
7.7
Informatica Intelligent Data Management Cloud is generally stable, with newer versions being more reliable and support enhancing consistency.
I didn't need to reach out to Alteryx for support because available documents usually provide enough information to resolve issues.
I have not encountered any lagging, crashing, or instability in the system during these three months of usage.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

Alteryx should enhance visualization, integration, pricing, and support to improve accessibility and usability for non-technical users.
IDMC requires UI improvements, better system connectivity, performance enhancements, cost reduction, AI features, and improved support and observability.
The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections.
The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system.
It would be beneficial if Alteryx could lower its price or introduce a loyalty program for individual consultants and freelancers like me.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
The observability concept in Informatica Intelligent Data Management Cloud (IDMC) needs improvement as the capabilities are not up to the mark compared to the industry.
 

Setup Cost

Alteryx's high pricing, ranging from $5,000 to $80,000 annually, offers discounts for multi-year subscriptions and justifiable ROI for larger firms.
Informatica IDMC's pricing is seen as high, with nuanced licensing, leading to user concerns compared to competitors.
It has a fair price when considering a larger-scale implementation.
Some were hesitant to pay $4000 per seat.
Alteryx is more cost-effective compared to Informatica licenses, offering savings.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

Alteryx provides user-friendly drag-and-drop analytics, supporting complex data tasks with strong integration and advanced features for diverse industries.
Informatica IDMC is a robust cloud platform offering seamless data integration, real-time streaming, and comprehensive data management features.
Alteryx not only represents data but also supports decision-making by suggesting the next steps.
The tool's flexibility in saving processes and using a vast amount of available memory has been extremely helpful.
Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
82
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (5th), Data Preparation Tools (1st)
Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (5th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

While both are Database Services solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 19.6%, down 24.9% compared to last year.
Informatica Intelligent Data Management Cloud (IDMC), on the other hand, focuses on Data Management Platforms (DMP), holds 15.5% mindshare, up 13.7% since last year.
Predictive Analytics
Data Management Platforms (DMP)
 

Featured Reviews

Theresa McLaughlin - PeerSpot reviewer
Quick development enables seamless data processing despite occasional support issues
There were times when the product would fail during development without an apparent reason. The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system. Licensing negotiations were problematic, affecting our product usage. For instance, our licenses were temporarily lost during negotiations when an agreement couldn't be reached.
Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Computer Software Company
10%
Manufacturing Company
9%
Healthcare Company
5%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
The Travel Company, Carbonite
Find out what your peers are saying about Alteryx, Altair, SAP and others in Predictive Analytics. Updated: May 2025.
857,028 professionals have used our research since 2012.