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Airtable vs Reco comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in AI Data Analysis
9th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
Project Management Software (11th), No-Code Development Platforms (4th), Product Management Software (2nd), AI Sales & Marketing (5th)
Reco
Ranking in AI Data Analysis
28th
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
2
Ranking in other categories
SaaS Security Posture Management (SSPM) (12th)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of Airtable is 0.4%. The mindshare of Reco is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Airtable0.4%
Reco0.4%
Other99.2%
AI Data Analysis
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
reviewer2817672 - PeerSpot reviewer
Gerente De Arquitectura De Ciberseguridad at a financial services firm with 5,001-10,000 employees
Security posture management has provided clear SaaS and AI agent risk visibility and alerts
I am not using the inclusion of LLMs in the knowledge graph yet; to be honest, I see that it's showing things, but until now, I don't see big value on that. Apart from the integration with Copilot Studio that I mentioned, I would like to see more posture security controls added in some SaaS applications; I see a few of them, but it could have more. I would like to see real-time detection in prompts included to Reco in the next releases, maybe in Copilot Studio to see if I have any attack or prompt injection or whatever in Copilot Studio and all the agent platforms to inspect those prompts.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The sorting of the data is the best feature of Airtable. In a Google sheet I have to insert some data and Airtable provides the default option of doing it automatically."
"I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"Airtable's best feature is that it is very easy to use and very convenient."
"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"Airtable stands out for its exceptional user-friendliness, making it accessible to users of all skill levels. Its intuitive navigation ensures a smooth experience, allowing users to easily explore and comprehend its functionalities. Moreover, Airtable offers powerful automation capabilities that enhance efficiency. One particularly advantageous aspect is the seamless linking of databases, enabling the effortless creation of relational databases. Overall, this feature has proven to be immensely valuable and has been the primary focus of my usage."
"It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes."
"It was easy to get started."
"What I appreciated most about Reco was its strong detection capability."
"What I like about Reco is that it's pretty easy to integrate with the applications; it's almost plug and play."
 

Cons

"What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project."
"Airtable needs improvement with the loading speed. It takes a lot of time to load."
"The product's AI feature needs improvement."
"One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized."
"The product is slow when I try to add data to a table using API. There is also a limit on the databases."
"The user interface should be more intuitive."
"The cost structure of Airtable presents a challenge. When you invite a user, you have to pay for that user."
"They should allow us to duplicate the data to share it with others."
"To be honest, I see that it's showing things, but until now, I don't see big value on that."
"What I disliked about Reco was that it sometimes produced a lot of false positives."
 

Pricing and Cost Advice

"The product is a little bit expensive."
"The product would be expensive for customers with only one application or database."
"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"Airtable's pricing depends on the plan that you're on."
"The product's price is good."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"The solution is not expensive."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
13%
Comms Service Provider
12%
Media Company
12%
Outsourcing Company
9%
Outsourcing Company
30%
Construction Company
16%
Manufacturing Company
15%
Wholesaler/Distributor
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise5
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not very much directly involved with pricing, but I think it is a cloud-based tool, and the free plan is enough for basic academic and student projects, so there was no initial setup cost for ...
What needs improvement with Airtable?
One area where Airtable could be improved is making advanced features easier to use. Some databases and automation functions are a bit complex for new users, so a simpler setup experience would hel...
What is your primary use case for Airtable?
I mainly use Airtable for organizing research data, tracking project tasks, and collaborating with team members. In a recent project, I used Airtable to track survey responses, organize participant...
What is your experience regarding pricing and costs for Reco?
My experience with the pricing was reasonable; it was okay for the features and what the product provides. The contract, the negotiation, and everything were okay.
What needs improvement with Reco?
I am not using the inclusion of LLMs in the knowledge graph yet; to be honest, I see that it's showing things, but until now, I don't see big value on that. Apart from the integration with Copilot ...
What is your primary use case for Reco?
I implemented Reco for cybersecurity posture management for SaaS applications, and also for AI agents posture, so SaaS security posture management and agent posture management. I am using Reco for ...
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
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Find out what your peers are saying about Airtable vs. Reco and other solutions. Updated: July 2026.
909,153 professionals have used our research since 2012.