Affinity vs Sales Creatio comparison

Affinity and Creatio are both solutions in the CRM category. Affinity is ranked #39, while Creatio is ranked #22 with an average rating of 8.0. Affinity holds a 0.8% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 100% of Affinity users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Affinity

Read 3 Affinity reviews

1,692 Views
1,692 Comparison Views

100% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

2,349 Views
2,138 Comparison Views

100% willing to recommend

Affinity

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Affinity compete in the CRM and relationship management market. Sales Creatio has an edge with better support and positive feedback on pricing, while Affinity is known for its advanced features.

Features: Sales Creatio includes robust process automation, user-friendly customization, and comprehensive sales workflow management. Affinity provides strong relationship intelligence, advanced data analytics, and strategic client insights.

Ease of Deployment and Customer Service: Sales Creatio offers straightforward deployment and extensive onboarding with responsive customer support. Affinity features seamless cloud-based deployment and personalized support, though less resource-intensive.

Pricing and ROI: Sales Creatio provides competitive pricing with a transparent cost structure, delivering strong ROI through consistent updates. Affinity has higher upfront costs but adds value with enhanced relationship analytics, offering strategic advantages.

To learn more, read our detailed Affinity vs. Sales Creatio Report (Updated: April 2026).

Buyer's Guide

Affinity vs. Sales Creatio

April 2026

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Helped 894,738 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Affinity

Ranking in CRM

39th

Average Rating

8.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

22nd

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (7th)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Affinity is 0.8%, down from 1.4% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Sales Creatio	1.0%
Affinity	0.8%
Other	98.2%

CRM

Featured Reviews

Marcus Quinn

Chief Information Officer at Business Growth & Software Development Consultancy

Open source, stable and capable of working with existing Adobe files

Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.

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Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."

"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."

"We are using Affinity as a very robust contact list."

"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Very helpful, very professional, I like their technical support."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"The main valuable feature is the flexibility and the customization of the platform, as there's not a single CRM out there, at least that I've used, that is quite as flexible as Creatio CRM, especially Creatio sales, and on top of the features, it's also the pricing because, if you look at some of the other companies even bigger than Creatio, they're charging at least 10 times what Creatio is charging."

More Sales Creatio pros

Cons

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."

"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."

"Affinity could improve by adding more features."

"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."

"It would be better if it were pay-per-user instead of pay-per-account."

"The calendar needs a lot of improvement."

"There is still some room for improvement in the overall look and feel of the software."

"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Creatio's mobile app could be more intuitive."

"There is still some room for improvement in the overall look and feel of the software."

More Sales Creatio cons

Pricing and Cost Advice

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

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Top Industries

By visitors reading reviews

Construction Company

18%

Manufacturing Company

University

Computer Software Company

Construction Company

23%

Financial Services Firm

13%

Comms Service Provider

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

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What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

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What is your primary use case for Sales Creatio?

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Product Reports

Buyer's Guide

Affinity

May 2026

Download Affinity product report

Buyer's Guide

Sales Creatio

April 2026

Download Sales Creatio product report

Overview

Affinity empowers businesses with intelligent relationship management, using AI to transform data into actionable insights for decision-making. It's ideal for industries requiring sophisticated network management and data integration.

Affinity is designed to streamline relationship management with cutting-edge AI and ML capabilities. It provides users a comprehensive view of their networks, centralizing data and offering insights into professional connections. With its ability to foster relationship-driven growth, Affinity helps businesses enhance their approach to networking and data-driven strategies. Its rich analytics tools allow for an intuitive understanding of complex relationships, making it essential for professionals who rely on data-driven decision-making.

What key features make Affinity stand out?

AI-Powered Insights: Leverages AI to provide actionable insights and relationship intelligence.
Relationship Intelligence: Centralizes contact information to analyze and visualize networks.
Pipeline Management: Streamlines project management with AI-driven suggestions to improve efficiency.
CRM Integration: Seamlessly integrates with existing CRM systems to ensure consistent data flow.

What benefits and ROI should you expect?

Increased Efficiency: Saves time on manual data entry, allowing focus on strategic tasks.
Improved Decision-Making: Offers data-driven insights for informed decisions.
Enhanced Networking: Strengthens professional connections and identifies new opportunities.
Cost-Effective Relationship Management: Reduces costs related to maintaining disparate information systems.

In VC and private equity, Affinity is crucial for uncovering hidden connections and driving strategic investments. Real estate professionals benefit from improved client management, while consulting firms utilize the AI insights to gain competitive advantage. These industry-specific applications showcase Affinity's adaptability and effectiveness in fostering growth and innovation.

Affinity

Sales Creatio is a configurable platform offering low-code customization and integration capabilities. Key features include quick implementation and hosting flexibility. It's suitable for team collaboration in medium to large enterprises managing sales processes with ease.

Sales Creatio delivers a seamless experience for B2B sales, supporting users in managing sales cycles such as lead qualification and contract finalization. It provides advanced analytics and automation tools with a drag-and-drop interface, requiring no deep programming expertise. Users benefit from robust integration capabilities and GDPR compliance. It is capable of hosting both on-premises and in the cloud, offering customization for manufacturing and production sectors. However, there are areas for improvement, particularly in customization, calendar functionality, and marketing documentation. The mobile app, field service features, and API development warrant enhancements, while pricing could be a concern for smaller companies.

What are the key features of Sales Creatio?

High Configurability: Tailors to business needs with flexible customization.
Low-code/No-code: Enables rapid application development without heavy coding.
Robust Integration: Facilitates easy connectivity with third-party platforms.
Advanced Analytics: Provides comprehensive dashboards and reporting tools.
GDPR Compliance: Ensures data handling meets regulatory requirements.
Cloud and On-premises Hosting: Offers deployment flexibility for different IT strategies.

What benefits should be considered in reviews?

Quick Implementation: Reduces time to operational readiness.
Ease of Use: Simplifies adoption and training for new users.
Cost-effectiveness: Efficiently manages budgets with scalable solutions.
Agility in Workflow Modification: Adapts swiftly to changing business processes.
Enhanced Collaboration: Facilitates teamwork with intuitive tools and interfaces.

Sales Creatio is implemented in industries such as manufacturing and distribution, where it manages end-to-end sales processes and enhances team oversight through insightful dashboards and reports. It aids in lead generation and supports client solutions with ticket systems, primarily benefiting medium to large enterprises by focusing on customization and BPMN capabilities for manufacturing and production.

Creatio

Sample Customers

T3 Advisors, Cushman & Wakefield,

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Affinity vs. Sales Creatio

April 2026

Free Report: Affinity vs. Sales Creatio

Find out what your peers are saying about Affinity vs. Sales Creatio and other solutions. Updated: April 2026.

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