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Adobe Campaign vs Microsoft Dynamics CRM vs Teradata comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.4%, up from 4.1% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 20.6%, down from 24.5% compared to the previous year. The mindshare of Teradata is 3.0%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM20.6%
Teradata3.0%
Adobe Campaign5.4%
Other71.0%
Marketing Management
 

Featured Reviews

Pritam Deb - PeerSpot reviewer
Easy to learn because it has quite a lot of documentation
Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.
Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
RajeshKumar25 - PeerSpot reviewer
Harnessing advanced parallelism for top performance while embracing cloud trends
Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Analytics was a good part of Adobe Campaign."
"It is a stable solution."
"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."
"The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users."
"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"Microsoft Dynamics CRM is easy to use, the UI is very good, and it has many capabilities."
"Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
"The most valuable feature of Microsoft Dynamics CRM is its performance."
"The stability is excellent."
"The most valuable feature is the ease of uploading data from multiple sources."
"I like writing preformance queries for preprocessing on AWS Cloud."
"The initial setup was straightforward."
"The most valuable feature of Teradata is security. It runs on Unix and Linux platforms which provide better security."
"​Building a data warehouse with Teradata has definitely helped a lot of our downstream applications to more easily access information."
"Teradata can be easily used in ETL mode transformations, so there is no need for expensive and inconvenient ETL tools"
"The data processing, clustering, and distributed computing are impressive."
"The ease of deployment is useful so clients are up and running quickly in comparison to other products."
 

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"The mobile side of the product doesn't look that great right now."
"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."
"I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"The solution could have better dashboards and the Microsoft operating system could be more intuitive."
"Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic."
"Out of the box, the solution doesn't really have a desirable user experience. We have to set it up and customize it to meet our needs."
"There is room for improvement in handling nonlinear sales processes and complex quoting."
"Query language and its functionality are rather limited, compared to Oracle or even SQL Server. However, it is possible to perform any kind of logic in it (though some workarounds may be required)."
"I would like to see an improved Knowledge Base on the web."
"Teradata needs to pay attention to the cloud-based solution to make sure it runs smoothly."
"Teradata's UI could be more user-friendly."
"I would like to see more integration with many different types of data."
"The cloud is the new challenge and the new opportunity."
"We tried to use case Teradata for a data warehouse system, but we had some problems in relation to the Teradata system, CDC tools, and source databases. We were unable to transfer data from HPE Integrity mainframe to Teradata."
"Sometimes the large injestion takes days to load data, and some of our stored procedures take two to three days."
 

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"It will be a bit expensive because it is an Adobe product."
"We have to buy a separate license in order to implement the social listening feature."
"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."
"Dynamics CRM's pricing is fair."
"The solution is expensive."
"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."
"There is a license required to use Microsoft Dynamics CRM."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"Teradata is not cheap, but you get what you pay for."
"Teradata is expensive but gives value for money, especially if you don't want to move your data to the cloud."
"The solution requires a license."
"The tool costs about 30,000 euros a month, while Azure Synapse SQL only costs 10,000."
"It's a very expensive product."
"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."
"The cost of running Teradata is quite high, but you get a good return on investment."
"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."
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Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Financial Services Firm
24%
Comms Service Provider
8%
Retailer
6%
Computer Software Company
6%
Computer Software Company
12%
Financial Services Firm
10%
Government
8%
Manufacturing Company
8%
Financial Services Firm
25%
Computer Software Company
10%
Manufacturing Company
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business25
Midsize Enterprise12
Large Enterprise49
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who k...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may d...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if ...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if ...
 

Also Known As

Neolane Campaign
Dynamics CRM, MS Dynamics CRM
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Netflix
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