ActiveCampaign vs Sales Creatio comparison

ActiveCampaign and Creatio are both solutions in the CRM category. ActiveCampaign is ranked #30 with an average rating of 9.0, while Creatio is ranked #19 with an average rating of 8.3. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

709 Views
709 Comparison Views

100% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

1,480 Views
1,362 Comparison Views

100% willing to recommend

ActiveCampaign

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and ActiveCampaign compete in the CRM and marketing automation landscape. Sales Creatio has the upper hand in comprehensive CRM functionalities and customization options, whereas ActiveCampaign stands out in email marketing and automation tools.

Features: Sales Creatio provides dynamic case management, business process automation, and end-to-end customer lifecycle management. ActiveCampaign offers email marketing tools, segmentation, and automation workflows.

Ease of Deployment and Customer Service: Sales Creatio delivers flexible and customizable deployment adapted to organizational needs with detailed support resources. ActiveCampaign provides a simplified deployment with straightforward onboarding, focusing on small to midsize businesses.

Pricing and ROI: Sales Creatio involves higher initial costs with long-term ROI for large implementations, whereas ActiveCampaign offers competitive pricing with faster ROI due to lower initial investments.

To learn more, read our detailed ActiveCampaign vs. Sales Creatio Report (Updated: March 2026).

Buyer's Guide

ActiveCampaign vs. Sales Creatio

March 2026

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Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

19th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (9th)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Sales Creatio	1.0%
ActiveCampaign	0.6%
Other	98.4%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"With Sales Creatio, utilization was improved by 80%, the database is clean and alive with usage every day, and my team loves this solution, both mobile and Windows."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"The initial setup for Creatio is not complicated because they have a big department called Creatio Academy, which provides many materials, including videos and PDF files with step-by-step instructions."

"Creatio is reliable, fast, and fits our goals."

"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."

"The main valuable feature is the flexibility and the customization of the platform, as there's not a single CRM out there, at least that I've used, that is quite as flexible as Creatio CRM, especially Creatio sales, and on top of the features, it's also the pricing because, if you look at some of the other companies even bigger than Creatio, they're charging at least 10 times what Creatio is charging."

"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

More Sales Creatio pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Sales Creatio should include better customizations."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"Creatio's mobile app could be more intuitive."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"One other area for improvement is with the connectors. They just don't have quite enough of these connectors or the ability to do a custom integration."

"It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments."

"Creatio's mobile app could be more intuitive."

"There is still some room for improvement in the overall look and feel of the software."

More Sales Creatio cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

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Top Industries

By visitors reading reviews

No data available

Construction Company

24%

Financial Services Firm

Marketing Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

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What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

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What needs improvement with Sales Creatio?

See all answers

Comparisons

Odoo vs ActiveCampaign

Compared 31% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 29% of the time

Vtiger CRM vs ActiveCampaign

Compared 17% of the time

HubSpot CRM vs ActiveCampaign

Compared 13% of the time

Data Cloud vs ActiveCampaign

Compared 10% of the time

More ActiveCampaign Competitors

Microsoft Dynamics CRM vs Sales Creatio

Compared 15% of the time

Pobuca Sales vs Sales Creatio

Compared 12% of the time

Salesforce Sales Cloud vs Sales Creatio

Compared 11% of the time

Oracle CX Sales vs Sales Creatio

Compared 9% of the time

ELMA 365 vs Sales Creatio

Compared 9% of the time

More Sales Creatio Competitors

Product Reports

Buyer's Guide

CRM

March 2026

Download ActiveCampaign product report

Buyer's Guide

Sales Creatio

March 2026

Download Sales Creatio product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Information Not Available

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

ActiveCampaign vs. Sales Creatio

March 2026

Free Report: ActiveCampaign vs. Sales Creatio

Find out what your peers are saying about ActiveCampaign vs. Sales Creatio and other solutions. Updated: March 2026.

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