6sense vs Engagio comparison

6sense helps B2B marketers to understand the complexity of being an Account Based Marketers (ABM) buyer. It provides the following Platforms:

• ABM Analytics For Marketing - Uncover Demand, it uncovers the buying intent across every channel, from 1st party campaigns to anonymous Dark Funnel intent.
• ABM Digital Campaigns - Accelerate Demand, it is armed with account-based buyer journey insight, display advertising, marketing automation integration, and tools to create the segment for any campaign.
• In-Market Insights For Sales - Capture Demand, it turns the intent into revenue by enabling your sales organization to capture demand at exactly the right time. AI-powered account and lead scoring can help you convert both inbound and outbound efforts.

Account Based Everything is a strategy to orchestrate personalized marketing, sales, and success efforts to land and expand named accounts.

Account-Based Platform matches Leads to the right Account; identifies which accounts are engaging (MQAs); and aggregates account insights (Scout) to serve as the foundation for ABM.

ABM Analytics shows the impact of Account Based Marketing efforts with account-centric awareness, engagement and impact metrics that matter.

PlayMaker orchestrates cross-channel interactions across sales, marketing and customer success to engage accounts with personalized and timely human touchpoints.