What is our primary use case?
I have been using Webflow Business - Enterprise since 2023. It was a suggestion by one of my friends who is a web developer. He said that it was an amazing opportunity to explore something that was fairly easy to use and fairly easy to understand when it comes to having a CMS that is quite able and that provides ample opportunity for people that don't know how to design websites to actually have a really neat website without having too much hassle. Additionally, when it comes to the business side, it actually provides ample opportunity to create a lot of things without spending too much and delivering amazing quality when it comes to speed and page speed insights and everything else when it comes to basically working by the rules of Google to rank and everything else when it comes to SEO.
Last year I was working with a client who is an agency. Up until then, they were using Wix as their primary option, which was not really that capable. When it came to exporting the content, it was not working at all. It was a hassle to actually move things from one side to the other. The opportunity that I gave them was to move to Webflow Business - Enterprise because that's the best opportunity for them to have a website that works well. They don't need too much to keep up with updates and everything else because the updates are already done by the system. As soon as they have a template, for example, for the visual of the website, if they don't have the money to design a website, it's fairly easy to set up and have everything working. It is a newcomer friendly platform, although it feels like it isn't, because it allows people to design when they don't even know how to design and code without seeing the code and without feeling overwhelmed. It was not really that difficult to convert the client to move to Webflow as soon as they saw the advantages and the safety that Webflow provides and how the price that they are paying is actually something that they are getting for time that they save. They don't need to worry about current updates because this is not anything like WordPress. They don't need to update plugins all the time. They don't need plugins at all. Therefore, it is much safer. Things are done in the back office. So there are not many worries for someone who is managing the website itself and doesn't know exactly how to code or how to design a website.
That agency's website, because what they had before looked like an amateur blog. For a digital agency, that's a bit weird, and what we wanted to achieve with Webflow Business - Enterprise was to give it a more professional vibe, to make it so that people look at the website and understand that this is really a digital agency that takes things seriously because of their design. It is awesome and super sleek and works really well. Especially when it comes to that specific agency, they were selling websites and web design. If they were selling that and they were providing that information through a Wix website, which was not working that well, that would deter people from hiring them to design their websites. When we changed that and I was in charge of the change and the migration of everything manually, because unfortunately, Wix doesn't let people do a bulk export of blog articles, for example, I had to manually import everything. After doing everything from the setup to the integrations and then importing the content, it was fairly easy to manage and keep. It was fairly easy to teach everyone within the team how to use the platform because it's not that hard and not that complex. It may seem like it, but if people look at the back end, they will understand easily that it is fairly easy to manage everything and do everything there. This is the best case scenario that I have because they went from a website that barely had 300 views in a year to a website that had 300 views in a month. By March, they already had skyrocketed to twice as many views as the year before, and without putting that much effort into creating content because at that time we were still migrating the content. It made a massive difference when it came to the rankings, when it came to the performance, and when it came to people seeing the website and being that they are serious about it.
When it comes to web traffic, as I mentioned before, we went from what I believe was 350 visitors for the full year 2024 and four leads, or let me say four emails that they received. In the time that I was with them, I was with them for 11 months working freelance. In the first month since changing to Webflow Business - Enterprise, they had 300 and something visitors on the website in just one month. By the time that I left the company, they had over 4,000 visitors on the website and they had at least 15 form subscriptions or form submissions asking to work with them. Most were spam, but still, we had a couple of leads there that turned into business. I don't know how many because I was not part of that side of the business. When it came to the traffic, we saw the differences and it was massive how we were consistently getting more views and the content was already starting to rank organically on Google without us basically doing much because Webflow is already created in a way that it is going to rank as long as people create valuable content and useful content and have everything when it comes to the SEO aspects, meta tags, and everything else. If people have that set really well, Webflow does the rest of the job for them.
What is most valuable?
Since I work with content and I create content all the time, I would say that the pages are one of the things that I feel are the most important for me. Of course, I'm a content creator. The bandwidth is also valuable because sometimes people have traffic spikes. And of course, since people are working hard on the SEO aspects of the website and they want people to come to the website, they will want that bandwidth because imagine if something clicks and people come to the website in mass. We don't know when that is ever going to happen, but we need to be prepared in that case. I feel that that's really important. On the other side, I feel that if I put myself in the shoes of the owners of the website or the business, I would feel that the security would be the most important in that specific case. Of course, as a content creator, that's not really my focus because I will assume that the subscription that I'm paying has that already. But in this case, if I was on the client side, I would think that security is main and it is key to know that no information is going to leak and that clients are safe. Their information is not going to be anywhere else and they know that they can navigate the website without having any problems. And I can, of course, having client areas and everything else, track what they are doing. I can improve my KPIs. I can do tests on the website and everything else. Security goes hand-in-hand with creating content. Although it's a bit far-fetched what I'm saying because I'm really reaching for that, but it makes sense if there is increased security on the website, people will feel more comfortable navigating, creating an account, and actually having a profile there. Then people can actually see what they're doing and track what they're doing and see where the areas are in which they can improve and upgrade things.
For starters, there is Webflow AI, but AI is already available in the paying plans to begin with. That helps a lot. For example, one can say I want a website with these many elements, a static page with these many elements and this is the text, this is a website about X and Y, and it will create a website or a landing page on the fly. Creating landing pages on the fly is extremely valuable. I feel that most companies don't even know how valuable it is to have a landing page for their products. That's one of the massive things that I would say is extremely valuable. Another one is the bandwidth because sometimes when people have a ton of traffic and it can happen, either because people have bots visiting their website to lower their time on page, which has been happening a lot in the last couple of years, they need that bandwidth and it helps a lot to counter excess visitors on the website that are not usually normal for the website. Also, the pages, there are tons of pages available. I believe it is 300 or 400 pages that one can add. So people can have highly complex websites or can create highly complex elements within the website and it works pretty well. When it comes to the elements on the CMS, that's valuable, but that's from a developer side. I will not say that I have used most of them or ever exceeded them. But I'm not a developer, so I cannot dive too much into that. Other than that, I would say the security that one has with that plan and the fact that people can actually have priority access to support as well helps a lot. Also for websites that are really big, let me imagine for example a store or something like that. Although stores, I would say, would be better in other platforms. But this is a good way to actually have that safety. People have the SLAs to ensure that everything is respecting the guidelines. There is the security that is valuable, extremely valuable nowadays, especially once again, with the bots accessing websites to try to search for vulnerabilities as well as lower the time on page. There is that side of the security that is really important for most clients and especially clients that deal with sensitive information and client information and bookings and everything else. I feel that it is extremely valuable. In our case, we had a client area, so it was extremely valuable to have that client area safeguarded in some capacity. I believe that the company in question no longer has that client area because they no longer are accepting anything or any bookings through their website, but they had in the past. Since I left, I believe they changed that, so that's a pity. I would say the things that are most important in the enterprise side are the SLAs, the enterprise security for sure, and the support, because the support is invaluable. Sometimes one doesn't know what one is doing, sometimes some things may go awry and people don't know actually how to counter those and having help on the fly helps a lot.
What needs improvement?
Sometimes even agencies need to have access to these and they could create even, I would say they would create, for example, a solution for agencies themselves. It would be like a branch of that, a Webflow Business - Enterprise agency, which would be more focused on just the things that matter for agencies in that specific case. For example, an agency may want or may need some translations on their website because they have clients from different countries. They may need things that are really specific. For example, they may not need all the bandwidth, but they may need those translations. They may need a client area or not, depending. But they may have a lot of visitors. Imagine if the biggest agencies in the world basically have tons of visitors just for their opinion articles and news in the business. That would make sense and to be slightly more affordable because sometimes agencies are one person, sometimes agencies are 10, 100, or 1,000 people. It really depends and I feel that if they could actually have that, that would be awesome.
Also to have internal metrics is something that really bothers me as a content creator. Nowhere on Webflow, whatever the plan, people don't have access to any metrics. They don't know anything unless, of course, they are going to link the website to Google Analytics and Google Search Console, but there are no internal metrics. People don't know anything. They don't know how a specific blog article is performing unless they go to Google Analytics. This is something that I feel in comparison with other CMS solutions, let me say WordPress, is a problem. People don't know the performance of an article. When one opens the back end and clicks on a blog article because they want to edit it, on WordPress, they already know how many views it had, how many clicks it had, and they just need a free plugin to do that. Here on Webflow, of course, people don't have plugins, but they also don't have that opportunity to see or check any metrics. To have these plans so expensive but not providing any metrics is a bit odd. I feel that especially with content, people are working consistently on improving metrics. People need data to actually improve and not providing that is a bit of a miss for them. I've always said this and I've talked with developers about this and they said this is not to bloat the back end, but I feel that they should have the metrics because it makes a whole lot of difference to have those there because sometimes Google Analytics doesn't capture everything or captures in duplicates because sometimes there are occurrences that happen. I feel that it would be best for example, for people that don't know when they are setting up. Of course, when talking about enterprise, things are going to be set up professionally. But I feel that having the metrics there, for example, a CEO of a company is not going to access Google Analytics to check anything. Maybe they will try to sneakily access the website without telling the content person just to see if they are lying about the metrics. Having those metrics there in the back end for anyone to see would help a lot instead of people having to go to Google Analytics, Google Search Console to actually get those metrics. I feel that that's something that is lacking a lot there.
I feel that they should have, in some capacity, something that Semrush has to help guide content towards matching SEO metrics or to have a better SEO score in terms of the writing itself. That could be a really interesting tool that they could bring to actually help people when they are creating blog content, to see if that content is actually hitting a specific keyword, if people have the density that it needs, if people have everything done correctly. I feel that's the thing that would be missing there as well.
Because it still lacks a couple of functionalities, as I said, it has a lot of room for improvement. They just need to see what others are doing, for example, Yoast, Semrush, and everything else and see how they are doing the focus on SEO improvements. I know that Webflow is already well versed when it comes to SEO and everything ranking already. But when it comes to creating the content itself, for example, content creators are using Webflow. And even digital agencies, because they write articles to bring people to the website and to showcase their expertise. To have those tools to help them write with more quality would be something that I feel would be valuable and they are missing at the moment. The metrics, they are missing there, and that's a big problem for them in my opinion.
For how long have I used the solution?
I have been using Webflow Business - Enterprise since 2023.
What do I think about the stability of the solution?
The platform is extremely stable. Unless, of course, there's a slight problem that happens at times. For example, people schedule an article to drop at 2:00 PM, and the article will somehow have an error and not schedule or not post at the time that they scheduled. Sometimes there is that faulty aspect and I feel that this goes across all plans. People schedule content and sometimes there is an error on the backend from Webflow's servers or something like that and people try to schedule the content ahead of time because they have a plan to follow and sometimes they arrive at the website and the things didn't post on the dates that they had scheduled to post. That's a bummer and I feel that while Webflow is really stable in terms of security, this is a massive problem when it comes to the content side because people have plans to follow, they have schedules to follow, and if the planning doesn't work and the scheduling doesn't work, that's a massive problem.
What do I think about the scalability of the solution?
It's amazing because people can start with one page static and build and build and build. As I said, people can have over 300 pages on the website. People can go from a really small website because they are just starting out to actually developing it into a different beast, depending on what they need at the moment. Right now, people can have just a landing page and it can evolve to a business website. It can have even a client area or some places with content that are locked behind a payment or something like that. People can do a little bit of everything there. People can scale back and forth within, of course, the limits of their plan, which is really valuable.
How are customer service and support?
I've used Webflow's customer service once and they are really helpful, really fast, and they were really on top of the problem that we were having at the time on the back end when it came to the coding. They helped us find the issue and then relayed the solution to our developer to see what was going on in specific and we had the problem solved.
Which solution did I use previously and why did I switch?
They were using Wix Pro. We switched because that's an awful platform for a website, especially for an agency website. Not only does everything look amateurish, but the website didn't work well. It was not even set up for good SEO performance. It had tons of problems and when it came to actually working on the content and to export the content, it was absolute hell. They had 200 articles and I had to export one by one because Wix doesn't even let people do a bulk export. We changed because that's not an option. The website was looking really amateurish.
How was the initial setup?
When we changed and I was in charge of the change and the migration of everything manually, because unfortunately, Wix doesn't let people do a bulk export of blog articles, for example, I had to manually import everything. After doing everything from the setup to the integrations and then importing the content, it was fairly easy to manage and keep. It was fairly easy to teach everyone within the team how to use the platform because it's not that hard and not that complex. It may seem like it, but if people look at the back end, they will understand easily that it is fairly easy to manage everything and do everything there.
What about the implementation team?
I had to work alongside, of course, a developer just for a couple of things in the background. Integration with HubSpot - although I know how to do that, I still needed to work on that with the developer. Cloudflare, Cloudflare as well, for the CDN. That integration was also done alongside a developer. But other than that, I feel that the project itself was fairly easy. I know how to code basic things and I know how to do basic integrations. It was mostly to learn from what the developer was doing to see how I could implement that. But still, since I wanted to ensure that the website was 100% completed correctly, I had a developer come to help with those specific integrations because the client had specific uses for those integrations in that specific case and they wanted everything to work well, especially because they were using some free plans for some of the tools, and it was kind of a weird place to navigate, but still it worked. The integration, for example, with HubSpot actually worked pretty well, although we had a couple of hiccups at the start, but other than that, it worked pretty well.
What was our ROI?
We saved a lot of time. They are managing their content without needing someone to be a content manager for the website in specific because that was my task and I'm no longer with them. When it comes to the metrics, they had good performance on the website and everything else.
What's my experience with pricing, setup cost, and licensing?
I didn't have that experience myself because the client was the one paying for that, but the client was slightly reluctant at the start because they felt it was slightly expensive. As soon as they saw the value, they actually paid that. They didn't find any problems because the payment is, I believe, fairly easy to make.
Which other solutions did I evaluate?
We looked, of course, at WordPress, self-hosted.
What other advice do I have?
Know exactly what one wants with their website. I know that the website is scalable and everything else, but people need to come with an idea, a specific idea of what they want. Do they want to have a full-on design unique to their website or are they just going to start with a template and develop the website from there? Do they need all the functionalities? If they don't need all the functionalities, maybe it's not the plan for them. Only invest in the plan if it makes sense. Are they just starting? Maybe it's not their plan or are they starting but the company is already big or has big ambitions and they know that it's going to deliver? Maybe this is their plan. It's all a matter of knowing their business to know if they need this plan in specific.
I work mostly with content. If one were to dive a bit deeper, I believe a developer would be the better person to do that. They saved a lot of time. They are managing their content without needing someone to be a content manager for the website in specific because that was my task and I'm no longer with them. When it comes to the metrics, they had good performance on the website and everything else.
As a content creator, that's the thing that bothers me the most: the fact that there are no metrics whatsoever. They should have, in some capacity, something that Semrush has to help guide content towards matching SEO metrics or to have a better SEO score in terms of the writing itself. That could be a really interesting tool that they could bring to actually help people when they are creating blog content, to see if that content is actually hitting a specific keyword, if people have the density that it needs, if people have everything done correctly. I feel that's the thing that would be missing there.
I provide a review rating of 8 out of 10 for Webflow Business - Enterprise.