SAS Customer Intelligence 360 provides advanced analytics and marketing automation to deliver personalized customer experiences. It integrates data and insights, allowing businesses to connect with their customers effectively and drive growth.
| Product | Mindshare (%) |
|---|---|
| SAS Customer Intelligence 360 | 6.4% |
| Aprimo | 14.1% |
| BrandMaker | 10.8% |
| Other | 68.7% |
This comprehensive solution offers analytics-driven marketing, enabling companies to craft targeted campaigns with precision. By leveraging unified data across channels, SAS Customer Intelligence 360 optimizes customer interactions for improved engagement and loyalty. Its cloud-based architecture supports swift deployment and scalability, ensuring that marketing teams have the flexibility to adapt to changing market conditions.
What are the key features?Industries like retail, finance, and telecommunications implement SAS Customer Intelligence 360 to streamline their marketing efforts and fine-tune strategies according to specific industry needs. Retailers can personalize shopping experiences, banks can drive personalized financial advisory services, and telecoms can optimize customer journeys for improved retention. This adaptability makes it a versatile tool for targeted industry applications.
SAS Customer Intelligence 360 was previously known as SAS Marketing Operations Management, Assetlink, SAS 360 Engage.
Amway China, DSW
| Author info | Rating | Review Summary |
|---|---|---|
| Project Manager at a manufacturing company with 11-50 employees | 4.5 | I utilize SAS CI 360 to automate customer intent analysis for loans, increasing acquisition by 70% and saving 40% time. While highly effective and stable, its complex interface and high learning curve are significant drawbacks. |
| Salesforce Developer at a consultancy with 11-50 employees | 4.0 | I use SAS Customer Intelligence 360 for personalized marketing and customer engagement, significantly improving conversion and engagement through audience segmentation. While powerful, I find the user interface complex and desire better integration flexibility. |
| Director and Marketing Consultant at a non-tech company with 1-10 employees | 4.0 | I use SAS CI 360 for customer data orchestration and personalization. Its enterprise-grade analytics and AI features significantly improve time efficiency. Despite difficult MarTech integration, I find it stable, scalable, and highly valuable, rating it 8/10. |
My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans.
With SAS Customer Intelligence 360, we can see how many times a customer visits the loans section on the website and whether they are viewing emails related to that section. Based on that data, patterns are created and an intention score is assigned.
After all of that analysis, a task is generated for a sales executive to contact the customer.
The best features offered by SAS Customer Intelligence 360 are the automatic actions that are generated in real time without manual intervention.
Since there is no need to intervene manually with SAS Customer Intelligence 360, those actions are generated automatically, which increases the number of actions in a day and the acquisition of customers.
SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased.
The specific data about the reduction in times and the increase in customer acquisition since I implemented SAS Customer Intelligence 360 shows that the time savings have been 40% and customer acquisition increased by 70%.
I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users. Some configurations require quite a lot of technical knowledge and very advanced automated marketing concepts.
You need to have good training on SAS Customer Intelligence 360 in order to get all the benefit from it.
I have been using SAS Customer Intelligence 360 for more than 2 years.
I consider SAS Customer Intelligence 360 to be a stable platform in my daily operation.
SAS Customer Intelligence 360 is scalable and allows me to grow and adapt easily to new needs in my organization.
My experience with SAS Customer Intelligence 360 customer support has been good, as they have responded to all our needs.
We were using an in-house CRM before implementing SAS Customer Intelligence 360 and we decided to switch to a more robust tool.
SAS Customer Intelligence 360 is deployed in my organization on own servers and has been implemented.
For updates of SAS Customer Intelligence 360, you need to have a very robust development team in order to handle any customization that has been made. I do not handle that information regarding the implementation costs, licensing, and pricing of SAS Customer Intelligence 360, since that is managed at the management level.
I have seen a return on investment since I started using SAS Customer Intelligence 360.
There has been a return on investment with SAS Customer Intelligence 360 due to the time savings and the increase in customers taking out personal loans.
Before choosing SAS Customer Intelligence 360, I considered Adobe Experience Cloud and Salesforce Marketing Cloud.
I would rate SAS Customer Intelligence 360 a nine on a scale from one to ten.
I give it a nine and not a ten because of the complexity of performing tasks and the fact that the interface is not intuitive.
My advice to other companies that are considering implementing SAS Customer Intelligence 360 is to take into account that the learning curve is high. I would rate this product a 9 out of 10.
I use SAS Customer Intelligence 360 for customer engagement and personalized marketing campaigns. I segment customers based on behavior, preferences, and interactions, delivering targeted communications through various channels. For instance, when customers interact with our website or application, I analyze their behavior using SAS Customer Intelligence 360 and categorize them into audience segments. Personalized marketing messages or offers are then delivered based on these segments, enhancing customer engagement and campaign effectiveness.
My main use case for SAS Customer Intelligence 360 is customer engagement and personalized marketing campaigns. I use it to segment customers based on their behavior, preferences, and interactions, and then deliver targeted communications through different channels. For example, when customers interact with our website or application, I use SAS Customer Intelligence 360 to analyze their behavior and place them into relevant audience segments. Based on the segments, personalized marketing messages or offers are delivered, which helps improve customer engagement and campaign effectiveness.
The best features of SAS Customer Intelligence 360 are audience segmentation, customer journey orchestration, real-time personalization, and analytics reporting capabilities. The audience segmentation feature allows me to create highly targeted customer groups based on behavior and preferences. Customer journey orchestration helps me design and manage personalized experiences across multiple channels. I also value the real-time personalization capabilities, which enable more relevant customer interactions. Audience segmentation allows me to group customers based on their behavior, preferences, and engagement patterns, which has made my campaigns more targeted and relevant. SAS Customer Intelligence 360 helps me make data-driven decisions by providing a unified view of customer interactions across multiple channels, allowing me to better understand customer behavior and create more personalized experiences.
SAS Customer Intelligence 360 provides a very comprehensive view of customer behavior by bringing together data from multiple channels. This helps teams make more informed decisions and create more consistent customer experiences. SAS Customer Intelligence 360 has had a positive impact on my organization by helping me deliver more personalized and targeted customer experiences. Through better audience segmentation and customer journey management, I have been able to improve customer engagement and the effectiveness of my marketing campaigns.
The feature that has had the biggest impact for me is audience segmentation. It allows me to group customers based on their behavior, preferences, and engagement patterns, making my campaigns much more targeted and relevant. I have seen measurable improvements since using SAS Customer Intelligence 360. For example, customer engagement rates increased by around 15 to 20 percent, and conversion rates improved by approximately 10 to 15 percent for targeted campaigns. I also observed better campaign ROI because audience segmentation and personalization allowed me to focus my efforts on the most relevant customer groups.
SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved. One area is the user interface, which can sometimes feel complex for new users and may require additional training to fully utilize all features. Another improvement would be enhanced customization and reporting flexibility, making it easier for business users to create advanced dashboards and reports without technical assistance. Additionally, simplifying integrations with third-party platforms and providing more out-of-the-box connectors could help reduce implementation effort and accelerate adoption.
One additional area could be improving the learning curve for new users through more guided onboarding, documentation, and training resources. Since the platform offers a wide range of capabilities, it can take some time for new users to become fully proficient.
I have been using SAS Customer Intelligence 360 for approximately two years for customer engagement, campaign management, audience segmentations, and analyzing customer interactions to support marketing initiatives.
In my experience, SAS Customer Intelligence 360 has been a stable platform. I have been able to run campaigns, manage customer journeys, and access analytics consistently without significant disruptions.
In my experience, SAS Customer Intelligence 360 is highly scalable. It can handle large volumes of customer data, audience segments, and marketing campaigns without significant performance issues.
My experience with customer support has been positive overall. Our support team has been responsive and knowledgeable when addressing issues or answering questions. For critical issues, they typically provide timely assistance and work closely with me until the problem is resolved.
Before adopting SAS Customer Intelligence 360, I used a combination of traditional marketing tools and reporting solutions. However, those tools did not provide the same level of customer journey orchestration, real-time personalization, and unified customer insights.
I have seen a positive return on investment. One of the biggest benefits has been improved campaign efficiency and customer engagement. By using audience segmentation and personalized campaigns, I was able to achieve better conversion rates and reduce wasted marketing efforts.
I was not directly involved in the vendor evaluation and selection process, so I cannot speak in detail about all the products that were considered. However, I understand that my organization evaluated leading customer engagement and marketing platforms before selecting SAS Customer Intelligence 360.
I would advise you to clearly define your business objectives and customer engagement strategy before implementing SAS Customer Intelligence 360. The platform offers a wide range of capabilities, so understanding your goals will help you get the most value from it. I have provided this review a rating of 8.
My main use case for SAS Customer Intelligence 360 is orchestrating our customer data and personalization, as we are an agency.
A specific example of how I use it for orchestrating customer data and personalization is that we have clients from different tiers that we divide them, which helps us manage the relationship with our customers and track and review the end-to-end customer journeys.
Regarding my main use cases, I also use it to unify client data, build customer profiles, and create segments in terms of high-value clients, new clients, and lower-paying clients, so that feature is helping us to be organized internally.
The best features SAS Customer Intelligence 360 offers are its enterprise-grade capabilities, which is why I recently started to use it in the last year, as it is truly enterprise-grade and we wanted to use it after we really grew, and it is also good for analytics. The AI features are working well.
The analytics features and the AI features have helped my team and clients by allowing us to see everything on one dashboard, and the AI features are helping us save time and making us time-efficient.
SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important.
I have definitely seen improvements in time efficiency since using the platform, and as it is enterprise-grade, it is good for the stage we are currently at, which is helping our needs.
SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks.
I have been using SAS Customer Intelligence 360 for more than a year.
SAS Customer Intelligence 360 is stable.
I think SAS Customer Intelligence 360's scalability is excellent, as it is built for enterprise and is an enterprise-grade platform, which is why I see it as scalable, especially since we started to use it when we were really experiencing growth.
I have never needed to use customer support for SAS Customer Intelligence 360.
I did not previously use a different solution.
There is definitely a return on investment, as I have seen time saved because it is not a cheap product, so it has helped with time.
Before choosing SAS Customer Intelligence 360, I did not evaluate other options.
I rate SAS Customer Intelligence 360 an eight out of ten.
I chose eight out of ten because the positive parts are much more important than the negative ones in this platform, as it is helping with key areas that we need as a company growing.
Regarding SAS Customer Intelligence 360's AI capabilities, I think its governance and security should be strong. I am not very aware of the details, but how the AI is working, it is working well.
The accuracy and reliability of SAS Customer Intelligence 360's output are good, as I think it is an enterprise-grade platform and, therefore, it is reliable.
My advice to others looking into using SAS Customer Intelligence 360 is that if they are growing at the moment and are looking for an enterprise-grade platform, I would definitely suggest this platform. My overall rating for SAS Customer Intelligence 360 is eight out of ten.
