SAS Customer Intelligence 360 Reviews

My main use case for SAS Customer Intelligence 360 is customer profiling and conducting customer due diligence in accordance with regulatory bodies. SAS provides us with confirmation of whether customers are on watchlists with specific organizations.

A specific example of how I have used SAS Customer Intelligence 360 for customer profiling and due diligence occurred when we were onboarding a customer. We had to profile the customer by placing their name on the global sanction list through SAS. We entered their first name and second name, and we searched using the available organizations to determine if the customer had been watchlisted previously. The result came back clean, which helped us understand our customer through customer KYC and due diligence.

SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before.

Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted.

SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately.

Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.

SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist. Currently, they have OFAC and others, but I think they can add more organizations. They could also make the portal more robust.

I have been using SAS Customer Intelligence 360 for six years.

SAS Customer Intelligence 360 is very stable.

SAS Customer Intelligence 360's scalability is efficient and scalable up to now.

The customer support for SAS Customer Intelligence 360 is encouraging. I would rate the customer support for SAS Customer Intelligence 360 a nine out of ten.

I have not previously used a different solution before SAS Customer Intelligence 360. However, we did previously use global sanction, which is the CRC. With the enhancement of what SAS does with its 360 overview, it provided a more comprehensive perspective, so we switched to SAS Customer Intelligence 360.

My experience with pricing, setup cost, and licensing for SAS Customer Intelligence 360 is that it was cost-effective for us. The cost was not significant, and the licensing was very easy for us to obtain approval for.

I have seen a return on investment with SAS Customer Intelligence 360 as it helps in reducing costs. Additionally, it helps save money and prevent fraud by mitigating fraudulent activities. With the enhancement of SAS Customer Intelligence 360, you will definitely be able to determine if a customer has been watchlisted. It helps to mitigate fraud, is cost-effective, reduces costs, and also reduces the time required for customer onboarding.

Before choosing SAS Customer Intelligence 360, we evaluated it as the one majorly acceptable in place of control. We did not evaluate other options; we focused on SAS Customer Intelligence 360.

SAS Customer Intelligence 360 fits into my daily workflow because it is part of our regulatory requirements. The regulatory body here mandates that customers must be searched to confirm they are not on a watchlist before you can onboard them. It is a veritable tool we use in profiling and onboarding customers.

For customers or organizations wanting to make their process seamless and onboard customers effectively, I would highly recommend SAS Customer Intelligence 360 because of its broad and multifunctional capabilities. I give this product an overall rating of eight out of ten.

Private Cloud

Other

My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans.

With SAS Customer Intelligence 360, we can see how many times a customer visits the loans section on the website and whether they are viewing emails related to that section. Based on that data, patterns are created and an intention score is assigned.

After all of that analysis, a task is generated for a sales executive to contact the customer.

The best features offered by SAS Customer Intelligence 360 are the automatic actions that are generated in real time without manual intervention.

Since there is no need to intervene manually with SAS Customer Intelligence 360, those actions are generated automatically, which increases the number of actions in a day and the acquisition of customers.

SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased.

The specific data about the reduction in times and the increase in customer acquisition since I implemented SAS Customer Intelligence 360 shows that the time savings have been 40% and customer acquisition increased by 70%.

I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users. Some configurations require quite a lot of technical knowledge and very advanced automated marketing concepts.

You need to have good training on SAS Customer Intelligence 360 in order to get all the benefit from it.

I have been using SAS Customer Intelligence 360 for more than 2 years.

I consider SAS Customer Intelligence 360 to be a stable platform in my daily operation.

SAS Customer Intelligence 360 is scalable and allows me to grow and adapt easily to new needs in my organization.

My experience with SAS Customer Intelligence 360 customer support has been good, as they have responded to all our needs.

We were using an in-house CRM before implementing SAS Customer Intelligence 360 and we decided to switch to a more robust tool.

SAS Customer Intelligence 360 is deployed in my organization on own servers and has been implemented.

For updates of SAS Customer Intelligence 360, you need to have a very robust development team in order to handle any customization that has been made. I do not handle that information regarding the implementation costs, licensing, and pricing of SAS Customer Intelligence 360, since that is managed at the management level.

I have seen a return on investment since I started using SAS Customer Intelligence 360.

There has been a return on investment with SAS Customer Intelligence 360 due to the time savings and the increase in customers taking out personal loans.

Before choosing SAS Customer Intelligence 360, I considered Adobe Experience Cloud and Salesforce Marketing Cloud.

I would rate SAS Customer Intelligence 360 a nine on a scale from one to ten.

I give it a nine and not a ten because of the complexity of performing tasks and the fact that the interface is not intuitive.

My advice to other companies that are considering implementing SAS Customer Intelligence 360 is to take into account that the learning curve is high. I would rate this product a 9 out of 10.

On-premises

SAS Customer Intelligence 360 is our main platform for perfecting the way we engage with our clients and revolutionizing the entire customer engagement journey to ensure it runs perfectly and becomes a success. The platform has helped us move from being just a communication platform and enabled us to dive into analytics, customer segmentation, and ensure that we engage and cooperate on a mutual basis to maximize the efficiency and efficacy of our customer process journey.

I can provide an example of a project where we are testing a new product into the market using SAS Customer Intelligence 360. We are a farming and horticulture company, and we test new varieties of products that are either produced by ourselves or bought from clients and later sold directly to other clients. In this case, we had a niche target customer for our products, and we needed to approach the customer in real-time and ensure that we offer personalized engagement that would attract the client to what we were selling. By applying SAS Customer Intelligence 360, we were able to personalize the entire campaign and ensure that we secured contracts for selling our products to these clients for a number of years. The engagement was mutually beneficial and mutually productive.

Additionally, we use SAS Customer Intelligence 360 for customer follow-up. When a client starts with us and sometimes drifts away along the way without a platform to help monitor our progress in following up, we tend to lose track and the client moves away. With SAS Customer Intelligence 360, we are able to engage in real-time follow-up and correct errors on our side, allowing us to have the customer onboarded and fully immersed in a mutually beneficial way where we work together to deliver and provide what we have agreed to work on.

SAS Customer Intelligence 360 is an efficient platform that is easy to integrate and comes with strong integration features. We are able to integrate it with CRM platforms and even other third-party platforms that liaise directly with the sales process. This ensures that we receive data and input from all the sources where customer engagement may happen, and we can bring together all those sources and platforms to offer a perfect engagement procedure.

The platform offers a number of engagement channels. We are able to apply social media, email, mobile devices, and websites. It gathers information and ensures that engagement happens over broad engagement platforms. We are not confined to one area, and this ensures success because if we are stuck in one channel, we can switch to another one and keep customer engagement and communication flowing efficiently.

The ability to integrate with other platforms and use different channels has helped our teams because SAS Customer Intelligence 360 is AI-powered in its analytics and insights, running on information and customer behavior. When it is able to integrate with other platforms where our customers interact with our company, it can analyze the behaviors of our clients and offer us trends and analytics that help us come up with better strategies to engage with them. Similarly, across different channels, it offers us a wide view whereby we have a number of options to reach our clients, and we are able to choose the best channel where our client feels comfortable and where we feel confident that we will be able to deliver accurate results and engage with clients in a responsive manner.

Another valuable feature is customer retention. SAS Customer Intelligence 360 offers a high-quality, high rate of customer retention. When we lock in a client because of that extensive engagement and proper interaction, we are able to retain clients at a higher rate because they feel perfectly secured and the entire process is open and without any hidden agenda. This helps us retain our clients at a higher rate and boost our customer numbers efficiently.

SAS Customer Intelligence 360 is an AI-powered platform, and artificial intelligence is the heartbeat of the platform. I find it accurate and reliable, delivering perfectly when provided with the right information. It delivers accurate analysis and offers proper analytics that inform the customer engagement journey.

There are a number of areas where SAS Customer Intelligence 360 can be improved. One of them is the initial setup process. The platform is data-intensive and requires quite an investment in terms of infrastructure to support it, and that process is not easy. It is a complex one, and users who have not invested well or do not have a strong standing in the market may opt to use traditional methods instead of acquiring the platform.

Additionally, the platform requires quality customer data in order for it to work properly. This forms a disadvantage to small organizations and businesses who do not have other quality data sources and have limited customer data and limited market intelligence. They will not be able to derive the required results that come with having SAS Customer Intelligence 360 in their organization.

I can add concerns about usability, especially the steep learning curve and the time taken to adjust and become adept in using SAS Customer Intelligence 360. Some users find the entire application of data and usage of the platform in engaging with clients to be complex and time-consuming. They prefer to use traditional channels, just using a phone call and relying on word of mouth for convincing clients to accept their business. This learning curve may put off some users and employees who feel that it becomes too tech-savvy to apply the platform and may resort to using the traditional way of engaging with clients.

I have been using SAS Customer Intelligence 360 for four years.

Customer support for SAS Customer Intelligence 360 is easy to reach and resolves all customer problems. They are reachable through a number of methods, and sometimes the urgency determines which way to reach them. We have reached out to them several times, more so through email, and the responses we have received were productive and exhaustive, helping us solve all the problems we had with the solution.

We did not have a previous solution before SAS Customer Intelligence 360. This is our first solution, and we arrived at it based on the needs that we needed to meet. It ticked all the boxes and we found it quite productive to have.

There are a number of areas where SAS Customer Intelligence 360 can be improved, and one of them is the initial setup process. The platform is data-intensive and requires quite an investment in terms of infrastructure to support it, and that process is not easy. It is a complex one, and users who have not invested well or do not have a strong standing in the market may opt to use traditional methods instead of acquiring the platform.

We did not evaluate another solution before choosing SAS Customer Intelligence 360.

The reason for choosing a rating of seven out of ten is due to the ability of the platform to transform the entire customer engagement journey. It brings in artificial intelligence and encompasses data and information whereby it looks at past trends and behaviors of clients to inform how we will engage with them. This informs the personalized approach or the broader approach of engaging whereby if it was an existing client who stopped doing business with us, we are able to pinpoint the accurate reason why they moved away, and we are able to rectify and bring in those new and existing clients together for a perfect way of doing business and executing our work.

SAS Customer Intelligence 360 is easy to govern, and with the right infrastructure and the right controls, it is a platform that we feel secure with and one that will deliver on the required reasons and do so in the perfect time. I find it secure and highly governable and one that can be relied upon.

SAS Customer Intelligence 360 is an affordable platform and one that we can easily scale up. It will redefine the customer engagement journey and process, make it efficient, and ensure that we embrace modern technology in engaging with clients. Therefore, when we are doing so, we are doing it from an informed point of engagement, and we have all the tools and tips needed to simplify the entire sales and marketing process. I give this solution a rating of seven out of ten.

On-premises

Other

SAS Customer Intelligence 360 was deployed to merge anonymous web and app behavior with legacy offline data, including physical branch visits, call center logs, and transactional history into a unified profile. Custom machine learning models were used to score propensity and churn risk, as well as to calculate real-time best next action recommendations. Multichannel attribution for campaigns and various optimized decisions measured multi-touchpoint interactions across different paths for both digital and physical touchpoints to attribute the real conversion value to the leads.

SAS Customer Intelligence 360 unified offline branch interactions with digital portal activity and campaigns that were delivered. It facilitated seamless real-time personalization across all customer touchpoints. Enhanced predictive lead scoring models evaluated incoming prospects through dynamic mechanisms, driving approximately a 35% increase in qualified sales leads.

The mechanism of creating different pathways and multi-touchpoint interactions from digital to physical locations, combined with the ability to create decisions and workflows, significantly improved our campaigns overall. Creating automated workflows with SAS Customer Intelligence 360 helped us identify where user drop-offs and bottlenecks occur throughout the customer journey, assigning attribution values to each touchpoint for better financial impact assessment of delivered digital campaigns.

SAS Customer Intelligence 360's initial implementation requires heavy involvement from enterprise data engineers, developers, and data scientists specialized in SAS platform administration, which is an area that needs improvement for a smoother initial setup process. SAS Customer Intelligence 360's user interface could benefit from changes, such as rearranging tabs and mechanics, to allow for more task feasibility by digital professionals, not just data engineers.

Although stable and efficient, the complexity of deployment and governance configuration posed challenges, suggesting a need for more support and simpler deployment processes. SAS Customer Intelligence 360's pricing is higher due to the enterprise scheme offered, but the approval process was straightforward with helpful account manager support.

I have been using SAS Customer Intelligence 360 for over three years.

SAS Customer Intelligence 360 is very stable. I did not have any issues with downtime for the servers and the platform.

Scalability in terms of implementing SAS Customer Intelligence 360 in other departments and handling increased data and users across the organization has worked well for us. The operational department is analyzing and considering whether SAS Customer Intelligence 360 is suitable for their needs, particularly aiming to leverage AI capabilities and reduce team size through automation.

SAS Customer Intelligence 360's customer support was excellent. I received the best possible assistance, and the knowledge shared continues to be valuable. The team provided comprehensive documentation and processes helpful for building strategies that boost sales and digital lead generation. I would rate the customer support a ten because there was nothing negative to address.

I did not use a previous solution, but I needed a platform intelligence solution capable of improving our processes and offering predictive decisions suited for our complex enterprise environment.

SAS Customer Intelligence 360's platform administration, identity graph mapping, and initial architecture setup are complex, requiring a high level of involvement from enterprise data engineers, developers, and data scientists specialized in SAS platform administration.

Implementation required involvement from enterprise data engineers, developers, and data scientists specializing in SAS platform administration. The team from the company was very professional and supportive throughout the process.

I have seen a return on investment with a 1% uplift in repeat purchases regarding credit cards or other financial products. I also moved one person from marketing to operations since automation reduced the need for certain tasks, achieving significant budgeting success.

SAS Customer Intelligence 360's pricing is positioned on the higher side because of the enterprise scheme offered. However, the cost approval process was smooth, assisted by the account manager's support, and licensing was straightforward.

I evaluated other options from vendors, including Oracle, that offered intelligence solutions, alongside other competitors. SAS Customer Intelligence 360 emerged as the best solution for my needs.

My first advice for others considering SAS Customer Intelligence 360 is to arrange a meeting and demo, clearly communicating your needs and use cases to understand SAS Customer Intelligence 360's complex environment better. Reviewing the documentation beforehand is also recommended to grasp the requirements for implementing such an extensive solution. I would rate this product overall a nine.

Public Cloud

Google

I use SAS Customer Intelligence 360 for customer engagement and personalized marketing campaigns. I segment customers based on behavior, preferences, and interactions, delivering targeted communications through various channels. For instance, when customers interact with our website or application, I analyze their behavior using SAS Customer Intelligence 360 and categorize them into audience segments. Personalized marketing messages or offers are then delivered based on these segments, enhancing customer engagement and campaign effectiveness.

My main use case for SAS Customer Intelligence 360 is customer engagement and personalized marketing campaigns. I use it to segment customers based on their behavior, preferences, and interactions, and then deliver targeted communications through different channels. For example, when customers interact with our website or application, I use SAS Customer Intelligence 360 to analyze their behavior and place them into relevant audience segments. Based on the segments, personalized marketing messages or offers are delivered, which helps improve customer engagement and campaign effectiveness.

The best features of SAS Customer Intelligence 360 are audience segmentation, customer journey orchestration, real-time personalization, and analytics reporting capabilities. The audience segmentation feature allows me to create highly targeted customer groups based on behavior and preferences. Customer journey orchestration helps me design and manage personalized experiences across multiple channels. I also value the real-time personalization capabilities, which enable more relevant customer interactions. Audience segmentation allows me to group customers based on their behavior, preferences, and engagement patterns, which has made my campaigns more targeted and relevant. SAS Customer Intelligence 360 helps me make data-driven decisions by providing a unified view of customer interactions across multiple channels, allowing me to better understand customer behavior and create more personalized experiences.

SAS Customer Intelligence 360 provides a very comprehensive view of customer behavior by bringing together data from multiple channels. This helps teams make more informed decisions and create more consistent customer experiences. SAS Customer Intelligence 360 has had a positive impact on my organization by helping me deliver more personalized and targeted customer experiences. Through better audience segmentation and customer journey management, I have been able to improve customer engagement and the effectiveness of my marketing campaigns.

The feature that has had the biggest impact for me is audience segmentation. It allows me to group customers based on their behavior, preferences, and engagement patterns, making my campaigns much more targeted and relevant. I have seen measurable improvements since using SAS Customer Intelligence 360. For example, customer engagement rates increased by around 15 to 20 percent, and conversion rates improved by approximately 10 to 15 percent for targeted campaigns. I also observed better campaign ROI because audience segmentation and personalization allowed me to focus my efforts on the most relevant customer groups.

SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved. One area is the user interface, which can sometimes feel complex for new users and may require additional training to fully utilize all features. Another improvement would be enhanced customization and reporting flexibility, making it easier for business users to create advanced dashboards and reports without technical assistance. Additionally, simplifying integrations with third-party platforms and providing more out-of-the-box connectors could help reduce implementation effort and accelerate adoption.

One additional area could be improving the learning curve for new users through more guided onboarding, documentation, and training resources. Since the platform offers a wide range of capabilities, it can take some time for new users to become fully proficient.

I have been using SAS Customer Intelligence 360 for approximately two years for customer engagement, campaign management, audience segmentations, and analyzing customer interactions to support marketing initiatives.

In my experience, SAS Customer Intelligence 360 has been a stable platform. I have been able to run campaigns, manage customer journeys, and access analytics consistently without significant disruptions.

In my experience, SAS Customer Intelligence 360 is highly scalable. It can handle large volumes of customer data, audience segments, and marketing campaigns without significant performance issues.

My experience with customer support has been positive overall. Our support team has been responsive and knowledgeable when addressing issues or answering questions. For critical issues, they typically provide timely assistance and work closely with me until the problem is resolved.

Before adopting SAS Customer Intelligence 360, I used a combination of traditional marketing tools and reporting solutions. However, those tools did not provide the same level of customer journey orchestration, real-time personalization, and unified customer insights.

I have seen a positive return on investment. One of the biggest benefits has been improved campaign efficiency and customer engagement. By using audience segmentation and personalized campaigns, I was able to achieve better conversion rates and reduce wasted marketing efforts.

I was not directly involved in the vendor evaluation and selection process, so I cannot speak in detail about all the products that were considered. However, I understand that my organization evaluated leading customer engagement and marketing platforms before selecting SAS Customer Intelligence 360.

I would advise you to clearly define your business objectives and customer engagement strategy before implementing SAS Customer Intelligence 360. The platform offers a wide range of capabilities, so understanding your goals will help you get the most value from it. I have provided this review a rating of 8.

Public Cloud

Other

My main use case for SAS Customer Intelligence 360 is orchestrating our customer data and personalization, as we are an agency.

A specific example of how I use it for orchestrating customer data and personalization is that we have clients from different tiers that we divide them, which helps us manage the relationship with our customers and track and review the end-to-end customer journeys.

Regarding my main use cases, I also use it to unify client data, build customer profiles, and create segments in terms of high-value clients, new clients, and lower-paying clients, so that feature is helping us to be organized internally.

The best features SAS Customer Intelligence 360 offers are its enterprise-grade capabilities, which is why I recently started to use it in the last year, as it is truly enterprise-grade and we wanted to use it after we really grew, and it is also good for analytics. The AI features are working well.

The analytics features and the AI features have helped my team and clients by allowing us to see everything on one dashboard, and the AI features are helping us save time and making us time-efficient.

SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important.

I have definitely seen improvements in time efficiency since using the platform, and as it is enterprise-grade, it is good for the stage we are currently at, which is helping our needs.

SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks.

I have been using SAS Customer Intelligence 360 for more than a year.

SAS Customer Intelligence 360 is stable.

I think SAS Customer Intelligence 360's scalability is excellent, as it is built for enterprise and is an enterprise-grade platform, which is why I see it as scalable, especially since we started to use it when we were really experiencing growth.

I have never needed to use customer support for SAS Customer Intelligence 360.

I did not previously use a different solution.

There is definitely a return on investment, as I have seen time saved because it is not a cheap product, so it has helped with time.

Before choosing SAS Customer Intelligence 360, I did not evaluate other options.

I rate SAS Customer Intelligence 360 an eight out of ten.

I chose eight out of ten because the positive parts are much more important than the negative ones in this platform, as it is helping with key areas that we need as a company growing.

Regarding SAS Customer Intelligence 360's AI capabilities, I think its governance and security should be strong. I am not very aware of the details, but how the AI is working, it is working well.

The accuracy and reliability of SAS Customer Intelligence 360's output are good, as I think it is an enterprise-grade platform and, therefore, it is reliable.

My advice to others looking into using SAS Customer Intelligence 360 is that if they are growing at the moment and are looking for an enterprise-grade platform, I would definitely suggest this platform. My overall rating for SAS Customer Intelligence 360 is eight out of ten.

On-premises