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SAS Customer Intelligence 360 pros and cons

Vendor: SAS
4.1 out of 5
Badge Ranked 1
 

SAS Customer Intelligence 360 Pros review quotes

CI
Assistant Banking Officer at Zenith-bank
Jun 28, 2026
SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely.
reviewer2845779 - PeerSpot reviewer
Gerente De Proyectos at a manufacturing company with 11-50 employees
May 24, 2026
SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased.
reviewer2858442 - PeerSpot reviewer
Salesforce Developer at a media company with 1,001-5,000 employees
Jun 8, 2026
I have seen measurable improvements since using SAS Customer Intelligence 360, as customer engagement rates increased by around 15 to 20 percent and conversion rates improved by approximately 10 to 15 percent for targeted campaigns.
Learn what your peers think about SAS Customer Intelligence 360. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
903,933 professionals have used our research since 2012.
reviewer2715654 - PeerSpot reviewer
Director and Marketing Consultant at a non-tech company with 1-10 employees
Jun 15, 2026
SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important.
 

SAS Customer Intelligence 360 Cons review quotes

CI
Assistant Banking Officer at Zenith-bank
Jun 28, 2026
SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist.
reviewer2845779 - PeerSpot reviewer
Gerente De Proyectos at a manufacturing company with 11-50 employees
May 24, 2026
I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users.
reviewer2858442 - PeerSpot reviewer
Salesforce Developer at a media company with 1,001-5,000 employees
Jun 8, 2026
SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved.
Learn what your peers think about SAS Customer Intelligence 360. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
903,933 professionals have used our research since 2012.
reviewer2715654 - PeerSpot reviewer
Director and Marketing Consultant at a non-tech company with 1-10 employees
Jun 15, 2026
SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks.