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SAS Customer Intelligence 360 pros and cons

Vendor: SAS
4.3 out of 5
Badge Ranked 1
 

SAS Customer Intelligence 360 Pros review quotes

CI
Assistant Banking Officer at Zenith-bank
Jun 28, 2026
SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely.
Tiberiu Arghir - PeerSpot reviewer
Marketing Department, Digital Activities And Technical Projects at a financial services firm with 51-200 employees
Aug 3, 2026
SAS Customer Intelligence 360 unified offline branch interactions with digital portal activity and campaigns that were delivered, facilitating seamless real-time personalization across all customer touchpoints and driving approximately a 35% increase in qualified sales leads.
reviewer2858442 - PeerSpot reviewer
Salesforce Developer at a media company with 1,001-5,000 employees
Jun 8, 2026
I have seen measurable improvements since using SAS Customer Intelligence 360, as customer engagement rates increased by around 15 to 20 percent and conversion rates improved by approximately 10 to 15 percent for targeted campaigns.
Learn what your peers think about SAS Customer Intelligence 360. Get advice and tips from experienced pros sharing their opinions. Updated: August 2026.
911,994 professionals have used our research since 2012.
reviewer2715654 - PeerSpot reviewer
Director and Marketing Consultant at a non-tech company with 1-10 employees
Jun 15, 2026
SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important.
 

SAS Customer Intelligence 360 Cons review quotes

CI
Assistant Banking Officer at Zenith-bank
Jun 28, 2026
SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist.
Tiberiu Arghir - PeerSpot reviewer
Marketing Department, Digital Activities And Technical Projects at a financial services firm with 51-200 employees
Aug 3, 2026
SAS Customer Intelligence 360's initial implementation requires heavy involvement from enterprise data engineers, developers, and data scientists specialized in SAS platform administration, which is an area that needs improvement for a smoother initial setup process.
reviewer2858442 - PeerSpot reviewer
Salesforce Developer at a media company with 1,001-5,000 employees
Jun 8, 2026
SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved.
Learn what your peers think about SAS Customer Intelligence 360. Get advice and tips from experienced pros sharing their opinions. Updated: August 2026.
911,994 professionals have used our research since 2012.
reviewer2715654 - PeerSpot reviewer
Director and Marketing Consultant at a non-tech company with 1-10 employees
Jun 15, 2026
SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks.