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SAP Master Data Governance Reviews

Vendor: SAP
3.8 out of 5
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What is SAP Master Data Governance?

Your company wants accurate, complete, and trusted data to master your digital business processes and business models. The SAP® Master Data Governance application provides ready-to-run, domain-specific master data governance, enabling you to decentrally own and consolidate and to centrally create, change, and distribute master data across your enterprise system landscape. Tight integration with other SAP solutions supports the reuse of data models, business logic, and validation frameworks with open integration to third-party products and services to support your entire technology stack. It supports cleansing, standardization, duplicate detection, and best-record calculation. It then lets you synchronize clean and standardized data across cloud and on-premise applications.

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SAP Master Data Governance is the #1 ranked solution in top Master Data Management (MDM) Software solutions. PeerSpot users give SAP Master Data Governance an average rating of 7.6 out of 10. SAP Master Data Governance is most commonly compared to Ataccama ONE Platform: SAP Master Data Governance vs Ataccama ONE Platform. SAP Master Data Governance is popular among the large enterprise segment, accounting for 69% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a manufacturing company, accounting for 14% of all views.
Buyer's Guide
SAP Master Data Governance
September 2025
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SAP Master Data Governance mindshare

As of October 2025, the mindshare of SAP Master Data Governance in the Master Data Management (MDM) Software category stands at 20.4%, down from 22.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Master Data Governance20.4%
Microsoft MDS12.9%
TIBCO EBX12.4%
Other54.300000000000004%
Master Data Management (MDM) Software

PeerResearch reports based on SAP Master Data Governance reviews

TypeTitleDate
CategoryMaster Data Management (MDM) SoftwareOct 3, 2025Download
ProductReviews, tips, and advice from real usersOct 3, 2025Download
ComparisonSAP Master Data Governance vs TIBCO EBXOct 3, 2025Download
ComparisonSAP Master Data Governance vs Microsoft MDSOct 3, 2025Download
ComparisonSAP Master Data Governance vs Ataccama ONE PlatformOct 3, 2025Download
Suggested products
TitleRatingMindshareRecommending
Ataccama ONE Platform4.04.5%100%10 interviewsAdd to research
TIBCO EBX4.012.4%90%22 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

SAP Master Data Governance offers efficient ERP integration, robust workflow management, and strong data replication features. Users highlight its user-friendly interface, customization capabilities, and data quality maintenance. Key benefits include identifying duplicate records and standardizing records, along with comprehensive reporting and analytics. The integration with other SAP tools and third-party systems is highly valued. Its governance features enable managing data consistently across systems, providing flexible and secure access, and allowing comprehensive approval processes.
  • "The main purpose of SAP Master Data Governance is maintaining a single source of truth for enterprise data, and it helps a lot and works quite well."
  • "Pricing for SAP Master Data Governance in the latest scenario depends on each version, offering a robust and user-friendly application."
  • "SAP MDG has extensive data models and good integration with upstream and downstream systems."

Room for Improvement

SAP Master Data Governance needs enhancement in user experience, dashboard user-friendliness, and integration with other tools like Salesforce and SAP Ariba. The consolidation function based on HANA and the replication types require improvement. Mass editing and flexibility in assigning roles also need enhancement. Cloud adoption and pricing are areas needing attention. Simplification in technology adoption and ABAP coding alternatives can attract talent and streamline processes.
  • "SAP could do better in attracting talent and simplifying technology adoption."
  • "Bill of materials (BOM) creation in manufacturing needs to be enhanced in SAP Master Data Governance."
  • "RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."

ROI

SAP Master Data Governance improved customer service by organizing customer data, enhancing sales, and ensuring accurate shipments. Companies eliminated duplicate data, resulting in savings. The expected annual ROI is approximately $75,000. Centralizing master data creation reduced fraud. Success depends on internal project management, KPIs, and alignment with ROI goals. Software contributes only 15-20% to success; strategy and execution play a larger role. Despite variables, organizations report satisfaction from long-term use.

Pricing

Enterprise users report that SAP Master Data Governance pricing varies significantly based on implementation type, user count, and transaction volume. The cloud solution offers subscription-based pricing, while on-premises requires a one-time fee. Though costly, many consider its value justifies the expense, with some organizations benefiting from centralized matching or discounts due to economic impacts in specific regions. Licensing involves user authorizations, potentially tied to broader SAP agreements.
  • "SAP Master Data Governance is an expensive solution."
  • "The pricing is a bit too high."
  • "SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."

Popular Use Cases

Organizations primarily use SAP Master Data Governance for managing and streamlining master data processes, enhancing data quality, and ensuring accurate information distribution across diverse systems. It centralizes data management for domains like suppliers, customers, and financials, integrating with systems such as SAP ERP. Businesses utilize its capabilities for workflows, governance, and data enrichment, customizing it to align with specific business needs, ensuring data consistency, standardization, and compliance across various operational areas.

Service and Support

SAP Master Data Governance customer service and support varies. It is generally responsive, with efficient global assistance. However, some experience delays in response times, particularly for complex issues. Technical support quality is dependent on company size and agreement level, sometimes requiring escalation. Many find support helpful for resolving standard issues, though it can be slow. Users benefit from dedicated SAP consultants who are proactive in addressing inquiries and advising solutions.

Deployment

SAP Master Data Governance's initial setup ranges from simple to complex. Companies mention ease when activating out-of-the-box configurations, but integration requires strong data governance. Standardization of data and clear decision authority are crucial. Challenges include workflow and body configurations, differing data definitions, and multi-source replication. Skills of personnel impact ease. Deployment time varies, often requiring coordination with technical teams. Usage across various systems and models is noted, with custom logic considerations affecting deployment length.

Scalability

SAP Master Data Governance is generally scalable according to many users, supporting a wide range of users and tasks. Some find it challenging due to the SAP application data model's limitations. Despite cost concerns for mid-sized companies, it efficiently handles bulk updates and complex data operations. Users report successful deployment in various configurations and find it manages thousands of records, though scalability experiences vary between different environments and use cases.

Stability

SAP Master Data Governance is stable, adhering to SAP standards and governance rules. Users note good performance and few stability issues. Stability ratings typically fall between eight and nine out of ten. Instances of instability are often linked to misalignment between teams or improper implementation. Straightforward technology is highlighted as stable, though strict adherence to rules is advised to maintain performance. Technical challenges occasionally arise, but effective troubleshooting usually resolves them.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our SAP Master Data Governance Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business2
Midsize Enterprise5
Large Enterprise17
By reviewers
By visitors reading reviews
Company SizeCount
Small Business94
Midsize Enterprise43
Large Enterprise312
By visitors reading reviews

Top industries

By visitors reading reviews
Manufacturing Company
14%
Computer Software Company
11%
Energy/Utilities Company
9%
Financial Services Firm
8%
Retailer
7%
Healthcare Company
6%
Insurance Company
4%
Educational Organization
3%
Wholesaler/Distributor
3%
Media Company
3%
Marketing Services Firm
2%
Consumer Goods Company
2%
Pharma/Biotech Company
2%
University
2%
Government
2%
Comms Service Provider
2%
Real Estate/Law Firm
2%
Logistics Company
2%
Construction Company
2%
Hospitality Company
2%
Transportation Company
2%
Legal Firm
2%
Non Profit
1%
Recreational Facilities/Services Company
1%
Outsourcing Company
1%
Mining And Metals Company
1%
Performing Arts
1%
Recruiting/Hr Firm
1%

Compare SAP Master Data Governance with alternative products

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Learn more about SAP Master Data Governance

SAP Master Data Governance was previously known as SAP MDG.

SAP Master Data Governance customers

Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay

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Product Categories

Product Categories
Master Data Management (MDM) Software

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SAP Master Data Governance Reviews Summary
Author infoRatingReview Summary
Lead at LTI - Larsen & Toubro Infotech5.0I have seven years of experience with SAP Master Data Governance, appreciating its flexibility and security, though replication processes need improvement. The solution is stable, scalable, and user-friendly, with some limitations in technical support responsiveness.
Head of Data Delivery at Teva Pharmaceuticals2.5SAP Master Data Governance is expensive, inflexible, and outdated, requiring significant integration effort. Although we have successfully used it, ROI relies heavily on project execution. RiverFront is more modern and effective, especially for handling large datasets in sectors like retail.
Technical Analyst at Infsys4.5I provide end-to-end implementation support for SAP Master Data Governance, valuing data replication across systems using IDocs or web services. While SAP MDG has limitations with multiple input values, its stability outweighs Stibos STEP's initial flexibility.
IT manager at Electrolux Home Products3.0We use SAP Master Data Governance for centralizing and streamlining our master data management. The platform is user-friendly and supports data governance effectively, although the pricing could improve. We transitioned from JD Edwards to SAP for enhanced scalability.
Lead at LTI - Larsen & Toubro Infotech5.0I find SAP Master Data Governance valuable for managing data models and enhancing data quality through features like duplicate identification and golden records storage. Its integration with third-party systems is seamless, though AI integration could improve file management efficiency.
Director at a tech vendor with 10,001+ employees3.5I work with clients across various industries using SAP Master Data Governance for finance, customer service, and manufacturing. The solution integrates well with SAP and third-party tools, though improvements are needed in cloud functionality, BOM creation, and hierarchy management.
Master Data Delivery at a consultancy with 10,001+ employees3.5I find SAP Master Data Governance advantageous due to its validation rules and integration capabilities, though it requires ABAP knowledge, limiting configurability. SAP MDG lacks built-in data quality tools, unlike Informatica, which offers greater flexibility.
Senior Master Data Consultant at a tech consulting company with 501-1,000 employees4.0I've used SAP Master Data Governance for two years to create customers and suppliers, finding it stable, scalable, and effective for maintaining a single source of truth, though customization can be technically complex and time-consuming.