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Microsoft Purview Data Governance vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Microsoft Purview enhances efficiency, compliance, GDPR alignment, and ROI, supporting data security and long-term organizational growth.
Sentiment score
5.4
SAP Master Data Governance boosts ROI by reducing data duplications, enhancing service, and achieving $75,000 annual returns.
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Customer Service

Sentiment score
5.6
Experiences with Microsoft Purview support differ, with mixed feedback on responsiveness, expertise, documentation, and satisfaction ratings varying widely.
Sentiment score
6.0
SAP Master Data Governance's customer service is helpful but slow and non-specific, with satisfaction varying among users.
Overall, it doesn't meet our expectations.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
They're skillful people who know what they're doing in their space.
Dex engineer at a tech vendor with 1,001-5,000 employees
I have a dedicated team as a government agency, and Microsoft assists us promptly.
Data Governance Advisor at a government with 501-1,000 employees
 

Scalability Issues

Sentiment score
7.3
Microsoft Purview efficiently scales for large data management, offering seamless integration, high performance, and easy use despite configuration challenges.
Sentiment score
7.1
SAP Master Data Governance scales well for various organizations, though mid-sized businesses face configuration and cost challenges.
With automation, you can label five documents or 50,000 with the same amount of clicks.
Dex engineer at a tech vendor with 1,001-5,000 employees
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
Data Governance Advisor at a government with 501-1,000 employees
The product is scalable and works across multi-cloud and multi-platform environments.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Regarding scalability when a company is growing, you can scale SAP Master Data Governance.
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
 

Stability Issues

Sentiment score
7.4
Microsoft Purview is stable and reliable, with minor bugs; continuous improvements maintain its data governance functionality effectively.
Sentiment score
7.7
SAP Master Data Governance is stable, scoring 8-9/10, with manageable challenges improving since launch, aligning with SAP standards.
It can take seven days to 24 hours to determine whether a policy is effective.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is absolutely fine in terms of stability.
Data Governance Advisor at a government with 501-1,000 employees
It has been sold to hundreds of thousands of clients worldwide since its launch in 2006 or 2007.
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
 

Room For Improvement

Microsoft Purview needs better integration, improved documentation, expanded features, enhanced reporting, and an intuitive interface for diverse environments.
SAP Master Data Governance needs improved usability, data integration, AI enhancements, and support for seamless cross-platform collaboration.
It's essential to know if a feature isn't working due to missing licenses.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
Cloud Security Specialist at a aerospace/defense firm with 10,001+ employees
A watermark feature or similar tools to help enhance security for end users could be added.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
It is not a one-time deployment; it requires ongoing investment in user and product knowledge, and you need to weigh the pros and cons of any IT solution.
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types.
Lead at LTI - Larsen & Toubro Infotech
 

Setup Cost

Microsoft Purview Data Governance is cost-effective with pay-per-use, benefiting enterprises integrated with Microsoft 365 despite licensing complexity.
SAP Master Data Governance is often seen as costly, but justified by its value; cloud solutions offer cost-efficiency.
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
Data Governance Advisor at a government with 501-1,000 employees
I'm not exactly sure how much our license costs, but it is very expensive.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Valuable Features

Microsoft Purview provides seamless integration, multi-cloud support, AI-driven data discovery, compliance, and sensitive data management for organizations.
SAP Master Data Governance offers user-friendly features and robust integration for efficient data management, consolidation, and governance.
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Dex engineer at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
It is important that when you begin this journey of deploying the product, that you do not approach it from a technical standpoint but involve business design from the very beginning.
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
 

Categories and Ranking

Microsoft Purview Data Gove...
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Data Governance (1st), Microsoft Security Suite (10th)
SAP Master Data Governance
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
32
Ranking in other categories
Master Data Management (MDM) Software (1st)
 

Featured Reviews

AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
reviewer2402049 - PeerSpot reviewer
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
Centralized master data has improved quality and now supports consistent global governance
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and add-ons. Each company may have different feedback, wishing for certain features. The essence of SAP Master Data Governance is to provide structure, and from my standpoint, it offers a pretty good structure. There will always be areas for improvement; for example, when I deployed it a few years ago, their approach to internal orders for finance was still new, and they were figuring out how it would work based on organizational requirements. The financial data objects are straightforward, but financial statements are a bit more challenging. It is not a one-time deployment; it requires ongoing investment in user and product knowledge, and you need to weigh the pros and cons of any IT solution. I often advise clients to walk before they run because establishing hierarchies requires having a designed structure before implementation, though you can add that later. For additional functions in SAP Master Data Governance, it is interesting because on my project, we are already using AI technology for data cleansing before records are entered into SAP Master Data Governance. It would be beneficial to have the Dun & Bradstreet add-on within SAP Master Data Governance. However, one must remember that for AI to work effectively, it requires good data. Without that, AI does not make a difference. SAP Master Data Governance will always require a human perspective, especially to identify duplicate records. While SAP Master Data Governance provides technical capabilities for identifying potential duplicates based on searches, it requires human oversight due to the complexity of analyzing data fields. I believe integrating AI into the product could work, particularly after a solid data migration, which ensures that the records are reliable before utilizing AI for analytics.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Government
9%
Computer Software Company
8%
Manufacturing Company
8%
Manufacturing Company
11%
Financial Services Firm
9%
Computer Software Company
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise32
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise23
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and ad...
 

Also Known As

Microsoft Purview, MS Azure Purview
SAP MDG, SAP Data Governance
 

Overview

 

Sample Customers

Information Not Available
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft, Collibra, Informatica and others in Data Governance. Updated: March 2026.
886,664 professionals have used our research since 2012.