While Salesforce Marketing Cloud is focused on marketing activities with external customers and engagement, Veeva Medical CRM is more of an internal CRM solution for us. It covers all these points: medical reviews for the content, content approval, and for engagement, particularly engagement for virtual events for twenty five doctors at a time.
Stable CRM solution designed for medical organizations, with a medical content approval feature, but is lacking in integration
What is our primary use case?
What is most valuable?
The most valuable feature in Veeva Medical CRM is medical content approval.
What needs improvement?
An area for improvement in Veeva Medical CRM is its integration with other platforms. Currently, it's very, very limited and restricted, unlike Salesforce, but Salesforce is a solution that's not specific to the medical industry. Salesforce is a more general solution. If we want to link any data or any visit inside Veeva Medical CRM to anything outside, or anything external, we have to build that functionality manually. If the solution could be integrated with other solutions that will allow us to import data automatically so it's not time consuming, it would make Veeva Medical CRM better. This is the number one area for improvement I see in the solution.
Another area for improvement in Veeva Medical CRM is its scalability.
Veeva Medical CRM integration with other solutions would make our lives easier, so it's an additional feature I'd like to see in the next release of the solution.
For how long have I used the solution?
I've been using Veeva Medical CRM for seven years.
What do I think about the stability of the solution?
Veeva Medical CRM is a stable solution.
What do I think about the scalability of the solution?
Veeva Medical CRM is a scalable solution, but its scalability could still be improved.
How are customer service and support?
I didn't have a personal interaction with technical support for Veeva Medical CRM, unlike other departments.
How was the initial setup?
I was not involved with setting up Veeva Medical CRM as it was done globally, but my guess is that the setup was easy for them.
What's my experience with pricing, setup cost, and licensing?
I'm not involved in purchasing Veeva Medical CRM, so I have no information on its price.
Which other solutions did I evaluate?
We're also using Salesforce Marketing Cloud, apart from Veeva Medical CRM.
What other advice do I have?
Our main tool is Veeva Medical CRM, but we're also using Salesforce Marketing Cloud.
Our database of doctors in Veeva Medical CRM numbers ten thousand. We have a module called Veeva Engage and it's similar to Zoom where we have a maximum number of twenty five doctors per event.
I'm rating Veeva Medical CRM six out of ten, because it's still lacking in terms of scalability, so it's not a very strategic or long term solution for me.
