The primary use case is being able to expose business logic to non-technical users. This logic is traditionally hidden within code. ODM exposes the logic out to the business users for them to be able to manage it over time without IT involvement. I work with many customers across industries such as healthcare, insurance, finance, manufacturing and others. In every industry there are business decisions that involve complex logic. My customers are enabled to have their business teams manage this logic and to change their business rules on demand without IT involvement.
IBM has offered ODM on Cloud for over three years now. They have a really attractive pricing model that allows our customers to get started very quickly without the need to worry about hardware provisioning and software installation.