What is our primary use case?
Our main use case for PeerSpot is market awareness via customer reviews as well as leveraging intent data and generating customer testimonials.
We recently signed up for the sponsored comparisons product, and that has increased our visibility across our key target categories significantly. In addition, PeerSpot's video interview service has been fantastic to generate video reviews and leverage those on the public domain to influence market awareness of the products and services we offer.
The intent data has also been very valuable in creating optimized digital campaigns in paid media and understanding what the market is looking for so we can serve those needs and make sure that prospects and customers are getting what they need from a technology perspective and from a service perspective.
What is most valuable?
The best feature PeerSpot offers is the team at PeerSpot. Our CSM, Ayelet Wechsler, is fantastic, extremely helpful, and extremely knowledgeable. Beyond that, the account team is very proactive providing key insights, custom dashboards, and custom data sets to help us reach our goals as a company.
We look at where we're showing up in the market and what the sentiment is. The dashboards and the intent data really help us zero in so that we can address any shortcomings and identify champions who would advocate for us and for the products.
Some of the features such as the quote generator and some of the other content development tools are fantastic. It makes it really easy to get powerful statements from customer advocates out into the market.
The partnership with PeerSpot team, specifically with our account team, has been instrumental in driving success and driving us to understand the marketscape, understand the customer needs, identify those customers that are willing to advocate for us, of which there are hundreds, because PeerSpot does such a good job of engaging them and getting them to opt in. The dashboards and the data sets are easy to leverage to enhance our go-to-market motions and optimize those campaigns so they are cost effective and serving the exact needs of what the market is looking for.
What needs improvement?
There are probably a few things that would be helpful. Currently, the dashboards are useful and good, but there is room for improvement, especially with the ability to process data using AI. That integration is happening and I cannot wait to see what we are able to do next to really take our program to the next level.
It is probably an opportunity to make it easier to convert the data into marketing assets, whether that is the peer papers or the quote cards or the leader badges. Those all exist now, but there is probably a way to make it more dynamic and easier to obtain and tie that to the data, the intent data.
For how long have I used the solution?
We have been using PeerSpot for eight years.
What do I think about the stability of the solution?
PeerSpot is very stable for us.
What do I think about the scalability of the solution?
PeerSpot is super easy to work with. We can add users, we can easily generate reports and distribute those and create a distribution mechanism that is automated. It is fantastic.
How are customer service and support?
Customer support is fantastic. As I mentioned, our CSM Ayelet is one of the best in the business. We would not be successful without her. She is crucial to our success and goes above and beyond.
Which solution did I use previously and why did I switch?
We use a number of third-party review sites. Each of them have their strengths, but PeerSpot is number one in my opinion in terms of the whole package, not just the platform, but the people. The account team is extraordinary.
How was the initial setup?
I had a great experience. The account team was forthright. They have worked hard to meet our target goals given all the various constraints with budgets these days. They worked with me to create a package that would work within my budget but also deliver above and beyond in terms of the impact of the contracts. Onboarding, licensing, and the setup is super simple, one of the easiest vendors to work with for sure.
What about the implementation team?
By leveraging the expertise and the hands-on approach of our customer success manager, Ayelet, we have effectively adopted her into our organization and feel that she is part of the team. That has saved us from having to invest in a full-time employee to manage the review site. In terms of time saved, being able to access the data, distribute the data to the appropriate functional heads, whether that is campaigns, campaign marketing, paid social marketing, social marketing, or content marketing, being able to get the data and have it at our fingertips quickly and self-serve has been extremely valuable in turning around effective content really quickly.
What was our ROI?
PeerSpot has helped to influence not only the presence within PeerSpot but broader with analysts and media, which is a key objective of ours from an awareness perspective. Having PeerSpot team do the managed services of generating reviews has been extremely valuable. Having these reviews show up in search is also extremely important.
What's my experience with pricing, setup cost, and licensing?
The account team worked with me to create a package that would work within my budget but also deliver above and beyond in terms of the impact of the contracts.
Which other solutions did I evaluate?
I evaluated G2 Crowd or G2.com, Gartner Peer Insights, TrustRadius, and others.
What other advice do I have?
The intent data is helping us reach more people, more of the right people, at a lower cost because we are able to identify who is in market, who is interested specifically in what we offer. With the peer reviews to back up and validate what we would say as a company, the peer reviews are really what is gold. Those are the actual customers who are experiencing the product and the services. Those are the customers that can literally be the peers to those prospects and those people that we are trying to reach with the digital campaigns. That validation is crucial.
The breadth of the reviews is fantastic. It offers deeper insights for both us as the technology provider as well as for our prospects and other customers looking to adopt the latest and greatest. PeerSpot does a great job of getting complete reviews that are super helpful to our target audience.
Being a leader on a platform such as PeerSpot is extremely valuable and the integration with AWS Marketplace for instance and having that validation front and center wherever the user is or the prospective buyer is super powerful.
It is critical. In today's world of AEO and GEO, having the AI summaries show up with PeerSpot reviews for our product is invaluable. As we all know, the click-through rates are going down, so being front and center is massively important in today's world.
It is extremely valuable to be able to create content faster than we have ever been able to before, to source references that have opted in to be a reference. That is crucial because we get so many inquiries for customer references based on product, based on function, based on industry. That data is invaluable to us.
I would rate the customer support a ten. I know I said before I do not give out tens, but from a customer support perspective, Ayelet deserves an eleven.
I say to those looking to create awareness for their products and services, PeerSpot is a must-have in their arsenal. The reach, the products, the features, the usability and scalability, and the team, having a team that is so insightful and knowledgeable is a key weapon in your arsenal. I give this review an overall rating of nine.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?