Our primary use case for this product is as a portal. This includes B2B portals, B2C portals, and B2E portals. It is good for any of those use cases. We have some solutions which include all three of these portal types in one deployment. It has the capability of providing good functionality for these portal types in a variety of ways. If you just need a marketing website, I'm not sure that you need a solution like Liferay Digital. You can just use WordPress which will serve your purpose in most cases. But if you need a website that has user authentication and you want to have additional functionalities like document storage, processes, forms, and generally more sophistication, you need a solution like Liferay.
It is better to use a portal solution, and not only a content management system. That's my opinion.
I think that manageability is very good and probably the most valuable part of a tool of this type. You can manage pages and you can manage the layout of each webpage. You can create templates very easily — content templates or page templates — and you can manage these in one place. It is a page management area. You do not have to go into management areas separately, you do not have to go to secondary pages to manage the system. So it is very easy for the administrative user.
It is very scalable. On one deployment, you can create several solutions. It can be a website, it can be a portal, it can be an internal portal or intranet, and it can be a supplier portal. You can create all these various solutions and more on that one platform.
Customers like it because they do not have separate solutions for all their needs. It is not just for a website, for example. They have a platform that they can use for many use cases at the same time and learn one tool. It is very flexible in that way.
We have done things like putting two user directories in the portal which would allow us to work with several user groups, different user populations, and different kinds of users. One can be an internal user, one can be a supplier, or one can be a business partner. It gave us a good solution for that.
There is a little more of a learning curve than you have with a simple tool, but a business user can learn to manage the system as an administrator very easily. Deployment is not too hard. That is why I think the main advantage of this kind of system is manageability.