ServiceNow Orchestration vs SnapLogic comparison

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ServiceNow Orchestration

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Executive SummaryUpdated on Dec 17, 2024

SnapLogic and ServiceNow Orchestration are strong contenders within the data integration and process automation domain. SnapLogic takes the lead in customer support and pricing, whereas ServiceNow Orchestration provides greater value due to its comprehensive feature set.

Features: SnapLogic offers seamless integration with multiple data sources, agile data processing, and efficient support for modern application architectures. ServiceNow Orchestration enables extensive process automation, streamlines IT operations with numerous integrations, and excels in IT process optimization.

Room for Improvement: SnapLogic could enhance its capabilities in handling high-complexity IT workflows and expand the variety of data transformations. It may also improve scalability for larger enterprises. ServiceNow Orchestration would benefit from simplifying its user interface, reducing the complexity of its deployment, and enhancing its network connectivity testing.

Ease of Deployment and Customer Service: SnapLogic's cloud-based deployment model allows for quick setup and flexibility, supported by excellent customer service that caters to diverse business needs. ServiceNow Orchestration, while offering reliable customer service for large-scale solutions, involves a more complex installation process due to its expansive capabilities.

Pricing and ROI: SnapLogic provides predictable subscription pricing with a quick ROI due to rapid deployment and efficient integration. ServiceNow Orchestration, though initially more expensive, promises significant long-term ROI through its extensive feature set and IT process improvements, justifying the higher initial cost for comprehensive automation solutions.

To learn more, read our detailed ServiceNow Orchestration vs. SnapLogic Report (Updated: September 2025).

ServiceNow Orchestration vs. SnapLogic

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow Orchestration

Ranking in Process Automation

12th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

SnapLogic

Ranking in Process Automation

13th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Integration (19th), Cloud Data Integration (14th), Integration Platform as a Service (iPaaS) (8th)

Mindshare comparison

As of October 2025, in the Process Automation category, the mindshare of ServiceNow Orchestration is 3.7%, down from 4.5% compared to the previous year. The mindshare of SnapLogic is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation Market Share Distribution
Product	Market Share (%)
ServiceNow Orchestration	3.7%
SnapLogic	0.6%
Other	95.7%

Process Automation

Featured Reviews

Dinesh Kumar Raghu

Senior Software Engineer at NewRocket

Fastest upgrading technology in the market currently

In each upgrade, ServiceNow is enhancing its product across various areas. They continuously improve different aspects one by one, ensuring that their service evolves with the changing needs. However, frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades. The current version fulfills everyone's requirements, and ServiceNow automatically updates annually, keeping pace with industry standards. They've been performing well, so I see no need for further upgrades, especially considering their consistent updates.

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VinethSuresh

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Achieves rapid results in data migration and has an intuitive user interface

I find SnapLogic to be user-friendly, especially for beginners with limited experience in data engineering or ETL. The interface is interactive, allowing me to quickly learn how to run pipelines and achieve production-ready results swiftly. This agility translates to cost savings, especially for smaller projects and proofs of concept, as less time and effort are needed to deliver results.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Great with IT processes and business processes."

"Provisioning of new systems is among the most impactful features for automating complex workflows with ServiceNow Orchestration."

"It has competitive AI capabilities."

"The solution effectively automates business processes."

"The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in languages like Java. But along with that, there are limitation in terms of network connectivity testing and administrator faces regular challenges in conducting connectivity tests due to these limitations."

"The product has a flexible interface for development."

"Employee onboarding, de-boarding, and other service-provision features make the process easier and it saves us a lot of time."

"It's probably the best product out there."

More ServiceNow Orchestration pros

"Despite having no prior experience in SnapLogic, we managed to build, test, and prepare it for release in just three hours, handling heavy data efficiently."

"The solution is easy to implement and easy to use. It's basically just drag and drop."

"SnapLogic is an IPA tool that leverages a low code environment to connect to multiple sources, extract data, and store it in Azure data lake."

"The technical support from SnapLogic is excellent, and I would give it a complete ten."

"I find SnapLogic to be user-friendly, especially for beginners with limited experience in data engineering or ETL."

"The solution could improve its API management."

"SnapLogic is a great platform for establishing integrations among various systems or patterns by using any kind of interface. If something is not supported by predefined snaps – snaps are connectors in SnapLogic – you can create them (custom snaps) or write a script."

"An important tool for building prototypes and MVPs than can seamlessly turn into production jobs"

More SnapLogic pros

Cons

"The flow rate for releases and updates is very, very slow and does not meet customers' objectives for scalability."

"We cannot perform GUI automation using the tool."

"There should be connectors to cover at least the top industry applications, and they should be easier to configure in a plug-and-play fashion."

"It is a highly complex platform to work on."

"The automatic remediation needs enhancement, particularly integrating ServiceNow with tools like SolarWinds and Logic Monitor. It is functional, but it needs improvement."

"The deployment requires awareness among the project staff."

"Efficiency of some features could be improved."

"There can be gaps in integration."

More ServiceNow Orchestration cons

"SnapLogic doesn't provide any on-premises software, so users have only cloud-based software to use."

"It needs some more snaps. I would like to see some of the features be changed in some of the snaps."

"I would like to see more performance-related dashboards, ones that display the cost of a pipeline, for instance. Also, it would be helpful to have management dashboards for overseeing pipelines and connections."

"SnapLogic should have some inbuilt protocol mechanism in order to speed up."

"The biggest issue we have faced in our company with SnapLogic is regarding the EDI format"

"The problem is that SnapLogic doesn't offer a wide variety of connectors. For example, integrating with Salesforce is not that easy."

"One of the areas for improvement in SnapLogic is that the connectors for some of the applications should be more available in terms of testing in the dev environment. Another area for improvement is that the logging should be standardized, for example, the integration with an ELK stack should be required out-of-the-box, so you can ship the log and have it in the ELK stack. There should be integration with ELK stack for the log shipping."

"I am looking for more scheduling options. When it comes to scheduling, there are different tools in the market."

More SnapLogic cons

Pricing and Cost Advice

"In terms of price, this solution is at the higher end of what you'll find."

"This is an expensive product, but it is the best in the market considering the features and lack of competitors."

"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."

"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."

"It is not very expensive."

"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."

"The solution is costly and orchestrations are very expensive."

"Pricing is custom to every customer."

"The cost with SnapLogic is an annual license and better than Informatica."

"When comparing it with solutions like Apigee or MuleSoft, it still offers better value."

"By scaling the solution incrementally the cost is controlled and more beneficial to the client."

"I used the free trial."

"SnapLogic's price is high compared to the other tools available in the market."

"SnapLogic is not expensive. It's reasonably priced."

"The license model is based on consumption."

"From the ROI perspective, the price is extremely high"

More SnapLogic pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

10%

Manufacturing Company

Insurance Company

Financial Services Firm

22%

Manufacturing Company

10%

Real Estate/Law Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	4
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	10

Questions from the Community

What do you like most about ServiceNow Orchestration?

The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...

What is your experience regarding pricing and costs for ServiceNow Orchestration?

The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.

What needs improvement with ServiceNow Orchestration?

The third-party integrations are challenging when the tools are not from ServiceNow ( /products/servicenow-reviews ) partners. This presents issues when integrating solutions from other vendors.

What do you like most about SnapLogic?

Despite having no prior experience in SnapLogic, we managed to build, test, and prepare it for release in just three hours, handling heavy data efficiently.

What needs improvement with SnapLogic?

In the future, SnapLogic can make connectors with LLM connectors which are available recently. They can work on that aspect. Sometimes those connectors have low performance or don't generate accura...

What is your primary use case for SnapLogic?

Regarding automation, there were multiple business requirements to automate processes, such as sales processes and finance data. They wanted to integrate with different systems and achieve accurate...

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Product Reports

ServiceNow Orchestration

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Also Known As

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DataFlow

Overview

ServiceNow is the fastest-growing enterprise cloud software company in the world above $1 billion (2018 revenue was $2.6 billion, up 36% year over year). We deliver digital workflows that create great experiences and unlock productivity to approximately 5,400 enterprise customers worldwide, including almost 75% of the Fortune 500.

ServiceNow

The SnapLogic Intelligent Integration Platform uses AI-powered workflows to automate all stages of IT integration projects – design, development, deployment, and maintenance – whether on-premises, in the cloud, or in hybrid environments. The platform’s easy-to-use, self-service interface enables both expert and citizen integrators to manage all application integration, data integration, API management, B2B integration, and data engineering projects on a single, scalable platform. With SnapLogic, organizations can connect all of their enterprise systems quickly and easily to automate business processes, accelerate analytics, and drive transformation.

Sample Customers

experian, BEACHBODY, HealthPartners, Banosoft

Adobe, ADP, BlackBerry, Bonobos, Box, Capital One, Dannon, Eero, Endo, Gensler, HCL, HP, Grovo, HIS, iRobot, Leica, Merck, Sans, Target, Verizon, Vodafone, Yelp, Yahoo!

ServiceNow Orchestration vs. SnapLogic