ServiceNow Orchestration vs SnapLogic comparison

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ServiceNow Orchestration

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Executive SummaryUpdated on Dec 17, 2024

SnapLogic and ServiceNow Orchestration are strong contenders within the data integration and process automation domain. SnapLogic takes the lead in customer support and pricing, whereas ServiceNow Orchestration provides greater value due to its comprehensive feature set.

Features: SnapLogic offers seamless integration with multiple data sources, agile data processing, and efficient support for modern application architectures. ServiceNow Orchestration enables extensive process automation, streamlines IT operations with numerous integrations, and excels in IT process optimization.

Room for Improvement: SnapLogic could enhance its capabilities in handling high-complexity IT workflows and expand the variety of data transformations. It may also improve scalability for larger enterprises. ServiceNow Orchestration would benefit from simplifying its user interface, reducing the complexity of its deployment, and enhancing its network connectivity testing.

Ease of Deployment and Customer Service: SnapLogic's cloud-based deployment model allows for quick setup and flexibility, supported by excellent customer service that caters to diverse business needs. ServiceNow Orchestration, while offering reliable customer service for large-scale solutions, involves a more complex installation process due to its expansive capabilities.

Pricing and ROI: SnapLogic provides predictable subscription pricing with a quick ROI due to rapid deployment and efficient integration. ServiceNow Orchestration, though initially more expensive, promises significant long-term ROI through its extensive feature set and IT process improvements, justifying the higher initial cost for comprehensive automation solutions.

To learn more, read our detailed ServiceNow Orchestration vs. SnapLogic Report (Updated: July 2025).

ServiceNow Orchestration vs. SnapLogic

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow Orchestration

Ranking in Process Automation

10th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

SnapLogic

Ranking in Process Automation

15th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Integration (19th), Cloud Data Integration (14th), Integration Platform as a Service (iPaaS) (9th)

Mindshare comparison

As of August 2025, in the Process Automation category, the mindshare of ServiceNow Orchestration is 4.0%, down from 4.6% compared to the previous year. The mindshare of SnapLogic is 0.6%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation

Featured Reviews

Dinesh Kumar Raghu

Senior Software Engineer at NewRocket

Fastest upgrading technology in the market currently

In each upgrade, ServiceNow is enhancing its product across various areas. They continuously improve different aspects one by one, ensuring that their service evolves with the changing needs. However, frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades. The current version fulfills everyone's requirements, and ServiceNow automatically updates annually, keeping pace with industry standards. They've been performing well, so I see no need for further upgrades, especially considering their consistent updates.

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VinethSuresh

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Achieves rapid results in data migration and has an intuitive user interface

I find SnapLogic to be user-friendly, especially for beginners with limited experience in data engineering or ETL. The interface is interactive, allowing me to quickly learn how to run pipelines and achieve production-ready results swiftly. This agility translates to cost savings, especially for smaller projects and proofs of concept, as less time and effort are needed to deliver results.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in languages like Java. But along with that, there are limitation in terms of network connectivity testing and administrator faces regular challenges in conducting connectivity tests due to these limitations."

"This is a user-friendly solution where scripts can be made with ease. There are also many integration options, including Microsoft products, which gives the product a competitive edge."

"The iTerm suite is also crucial for visibility and optimization."

"Provisioning of new systems is among the most impactful features for automating complex workflows with ServiceNow Orchestration."

"Employee onboarding, de-boarding, and other service-provision features make the process easier and it saves us a lot of time."

"The solution effectively automates business processes."

"It has competitive AI capabilities."

"It's probably the best product out there."

More ServiceNow Orchestration pros

"SnapLogic is an IPA tool that leverages a low code environment to connect to multiple sources, extract data, and store it in Azure data lake."

"SnapLogice is a low-code development tool."

"It is a stable solution."

"The technical support from SnapLogic is excellent, and I would give it a complete ten."

"It is a scalable solution."

"SnapLogic is a great platform for establishing integrations among various systems or patterns by using any kind of interface. If something is not supported by predefined snaps – snaps are connectors in SnapLogic – you can create them (custom snaps) or write a script."

"The connection with SOAP is the best feature."

"The product is easy to use and has many connectivity options."

More SnapLogic pros

Cons

"There is still room for more integrations. Or, it would be nice to bundle multiple products together rather than selling everything as a model as that turns out to be a bit costly."

"The third-party integrations are challenging when the tools are not from ServiceNow partners. This presents issues when integrating solutions from other vendors."

"The deployment requires awareness among the project staff."

"The automatic remediation needs enhancement, particularly integrating ServiceNow with tools like SolarWinds and Logic Monitor. It is functional, but it needs improvement."

"There can be gaps in integration."

"It is a highly complex platform to work on."

"I would like a user experience module to be added."

"From my space, the only thing that I can say is the spinning up with Google Cloud Services."

More ServiceNow Orchestration cons

"The solution isn't ideal for complex processing or logic. We use another solution for that."

"One area for improvement in SnapLogic is the transparency in the flow of data. It needs to have more transparency. Right now, users only have a preview option at the end of any job flow, so at the end of any Snap Pack, there is a data preview option that lets you review the data and see how it's moving. What would make the solution better is more debugging and more access to change data from the preview panel or more functionality in terms of the preview option."

"It needs some more snaps. I would like to see some of the features be changed in some of the snaps."

"One of the areas for improvement in SnapLogic is that the connectors for some of the applications should be more available in terms of testing in the dev environment. Another area for improvement is that the logging should be standardized, for example, the integration with an ELK stack should be required out-of-the-box, so you can ship the log and have it in the ELK stack. There should be integration with ELK stack for the log shipping."

"What could be improved in SnapLogic is that it was not capable in terms of processing a large number of datasets, but at that point, SnapLogic was evolving. It didn't give a lot of Snaps. I heard recently there are a lot of Snaps getting added and the solution was being enhanced, particularly to connect different data sources. When I was working with SnapLogic six months to one year back, I faced the issue of it not being capable of handling a huge volume of datasets or didn't have much of Snaps, and that was the drawback. If there is any large number of data sets, that's based on or depends on your configuration. If it is a huge volume of data, other traditional ETL tools such as Informatica and Talend can process millions and billions of records, while in SnapLogic, the Snaplex fails or it returns an error in terms of processing that huge volume of data. Informatica, Talend, or any other ETL tool can run for hours in terms of jobs, while SnapLogic jobs fail when the threshold is reached. SnapLogic isn't able to withstand processing, but I don't know if that's still an issue at present, because the solution is getting enhanced and it's been more than six months to one year since I last worked with SnapLogic. There are now a lot of Snaps getting added to the solution, and if it can overcome the limitations I mentioned, SnapLogic could be the go-to tool because currently, it's not being used as much in organizations. It's being used comparatively less compared to other retail tools."

"There is room for improvement with APM management and how task execution looks."

"SnapLogic sits somewhere in the middle. It doesn’t offer enough easy canned integrations for its users like some of the easier to use integration apps."

"Ultra Pipelines provides real-time ingestion but it needs some adjustment."

More SnapLogic cons

Pricing and Cost Advice

"This is an expensive product, but it is the best in the market considering the features and lack of competitors."

"It is not very expensive."

"Pricing is custom to every customer."

"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."

"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."

"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."

"The solution is costly and orchestrations are very expensive."

"In terms of price, this solution is at the higher end of what you'll find."

"I used the free trial."

"They have pricing/usage tiers that are easy to move up or down."

"By scaling the solution incrementally the cost is controlled and more beneficial to the client."

"The license model is based on consumption."

"The cost with SnapLogic is an annual license and better than Informatica."

"From the ROI perspective, the price is extremely high"

"It is a higher initial cost than other easy-to-use integration apps."

"SnapLogic's price is high compared to the other tools available in the market."

More SnapLogic pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

10%

Manufacturing Company

Insurance Company

Financial Services Firm

23%

Manufacturing Company

10%

Real Estate/Law Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about ServiceNow Orchestration?

The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in l...

What is your experience regarding pricing and costs for ServiceNow Orchestration?

The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.

What needs improvement with ServiceNow Orchestration?

The third-party integrations are challenging when the tools are not from ServiceNow ( /products/servicenow-reviews ) partners. This presents issues when integrating solutions from other vendors.

What do you like most about SnapLogic?

Despite having no prior experience in SnapLogic, we managed to build, test, and prepare it for release in just three hours, handling heavy data efficiently.

What needs improvement with SnapLogic?

I am quite happy with the solution and do not have specific requirements at the moment. I tend to frequently communicate with SnapLogic to ask for additional features, and they have been responsive...

What is your primary use case for SnapLogic?

I mainly use it for data integration and some API tasks.

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Product Reports

ServiceNow Orchestration

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Also Known As

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DataFlow

Overview

ServiceNow is the fastest-growing enterprise cloud software company in the world above $1 billion (2018 revenue was $2.6 billion, up 36% year over year). We deliver digital workflows that create great experiences and unlock productivity to approximately 5,400 enterprise customers worldwide, including almost 75% of the Fortune 500.

ServiceNow

The SnapLogic Intelligent Integration Platform uses AI-powered workflows to automate all stages of IT integration projects – design, development, deployment, and maintenance – whether on-premises, in the cloud, or in hybrid environments. The platform’s easy-to-use, self-service interface enables both expert and citizen integrators to manage all application integration, data integration, API management, B2B integration, and data engineering projects on a single, scalable platform. With SnapLogic, organizations can connect all of their enterprise systems quickly and easily to automate business processes, accelerate analytics, and drive transformation.

Sample Customers

experian, BEACHBODY, HealthPartners, Banosoft

Adobe, ADP, BlackBerry, Bonobos, Box, Capital One, Dannon, Eero, Endo, Gensler, HCL, HP, Grovo, HIS, iRobot, Leica, Merck, Sans, Target, Verizon, Vodafone, Yelp, Yahoo!

ServiceNow Orchestration vs. SnapLogic