SAP CRM vs SAS Customer Intelligence 360 comparison

The compared SAP and SAS solutions aren't in the same category. SAP is ranked #8 in CRM , with an average rating of 9.0, and holds a 1.8% mindshare in the category. SAS is ranked #1 in MRM , with an average rating of 8.0, and holds a 6.8% mindshare. Additionally, 83% of SAP users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

SAP CRM

Read 43 SAP CRM reviews

8,435 Views
7,254 Comparison Views

83% willing to recommend

SAS Customer Intelligence 360

Read 7 SAS Customer Intelligence 360 reviews

1,274 Views
306 Comparison Views

100% willing to recommend

SAP CRM

SAS Customer Intelligence 360

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Executive Summary

We performed a comparison between SAP CRM and SAS Customer Intelligence 360 based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM.

To learn more, read our detailed CRM Report (Updated: August 2026).

Buyer's Guide

CRM

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (8th), Local Government CRM (2nd), Marketing Management (5th)

SAS Customer Intelligence 360

Average Rating

8.4

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st), Personalization Engines (2nd)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 1.8%, down 9.1% compared to last year.
SAS Customer Intelligence 360, on the other hand, focuses on Marketing Resource Management, holds 6.8% mindshare, up 6.6% since last year.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	1.8%
Microsoft Dynamics CRM	2.8%
Salesforce Sales Cloud	2.4%
Other	93.0%

CRM

Marketing Resource Management Mindshare Distribution
Product	Mindshare (%)
SAS Customer Intelligence 360	6.8%
Aprimo	14.2%
BrandMaker	9.9%
Other	69.1%

Marketing Resource Management

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Ike Christian

Assistant Banking Officer at Zenith-bank

Customer screening has strengthened due diligence and now prevents fraud in onboarding

SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before. Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted. SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately. Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"SAP CRM has improved our sales activities by providing accurate information about the customers which assists the sales team to close deals."

"SAP CRM integrates well with SAP ERP which is useful."

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"We recommend SAP because we have experience with it on a global level."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"It provides innovative ideas for implementation."

More SAP CRM pros

"SAS Customer Intelligence 360 stands out as a robust platform for organizations aiming to enhance customer engagement and make more informed data-driven decisions."

"SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important."

"SAS Customer Intelligence 360 is an affordable, AI-powered platform that transforms the entire customer engagement journey by delivering accurate analytics from past client behaviors, enabling personalized, mutually beneficial engagement, higher customer retention, and a more efficient, modern sales and marketing process."

"SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely."

"I have seen measurable improvements since using SAS Customer Intelligence 360, as customer engagement rates increased by around 15 to 20 percent and conversion rates improved by approximately 10 to 15 percent for targeted campaigns."

"SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased."

"SAS Customer Intelligence 360 unified offline branch interactions with digital portal activity and campaigns that were delivered, facilitating seamless real-time personalization across all customer touchpoints and driving approximately a 35% increase in qualified sales leads."

Cons

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"One area for improvement is the security model, especially regarding records management retention and the audit and legal holds."

"They should improve the design to make it more appealing to users."

"This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"The navigation must be improved."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."

More SAP CRM cons

"I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users."

"SAS Customer Intelligence 360's initial implementation requires heavy involvement from enterprise data engineers, developers, and data scientists specialized in SAS platform administration, which is an area that needs improvement for a smoother initial setup process."

"SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist."

"SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks."

"There are a number of areas where SAS Customer Intelligence 360 can be improved, one of them is the initial setup process, as the platform is data-intensive and requires quite an investment in terms of infrastructure to support it, and that process is not easy."

"SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved."

Pricing and Cost Advice

"SAP CRM costs approximately a couple of thousand a month."

"The licensing model for SAP CRM is customer-based."

"There is a license required to use SAP CRM."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"Every user needs to have a license."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"The product is costly."

"There is a license required for the solution and most of my clients purchase an annual license."

More SAP CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Manufacturing Company

10%

University

Construction Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	27

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What is your primary use case for SAP CRM?

Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.

See all answers

What needs improvement with SAS Customer Intelligence 360?

There are a number of areas where SAS Customer Intelligence 360 can be improved. One of them is the initial setup process. The platform is data-intensive and requires quite an investment in terms o...

See all answers

What is your primary use case for SAS Customer Intelligence 360?

SAS Customer Intelligence 360 is our main platform for perfecting the way we engage with our clients and revolutionizing the entire customer engagement journey to ensure it runs perfectly and becom...

See all answers

What advice do you have for others considering SAS Customer Intelligence 360?

The reason for choosing a rating of seven out of ten is due to the ability of the platform to transform the entire customer engagement journey. It brings in artificial intelligence and encompasses ...

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 6% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

SAP Sales Cloud vs SAP CRM

Compared 4% of the time

Adobe Campaign vs SAP CRM

Compared 3% of the time

More SAP CRM Competitors

Marketo vs SAS Customer Intelligence 360

Compared 33% of the time

Artbot vs SAS Customer Intelligence 360

Compared 15% of the time

SAP Marketing Cloud vs SAS Customer Intelligence 360

Compared 15% of the time

Adobe Target vs SAS Customer Intelligence 360

Compared 14% of the time

IBM Watson Real-Time Personalization vs SAS Customer Intelligence 360

Compared 13% of the time

More SAS Customer Intelligence 360 Competitors

Product Reports

Buyer's Guide

SAP CRM

July 2026

Download SAP CRM product report

Buyer's Guide

SAS Customer Intelligence 360

July 2026

Download SAS Customer Intelligence 360 product report

Also Known As

No data available

SAS Marketing Operations Management, Assetlink, SAS 360 Engage

Overview

SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.

SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.

What are the key features of SAP CRM?

Lead Management: Streamlines lead capturing and nurturing for effective customer acquisition.
Opportunity Tracking: Monitors sales opportunities throughout the pipeline for better conversion rates.
Task Management: Organizes tasks efficiently to ensure timely completion.
ERP Integration: Enhances CRM capabilities through seamless SAP ERP connectivity.
Customizable Dashboards: Provides tailored views and insights to support decision making.

What benefits and ROI can users expect from SAP CRM?

Scalable Implementation: Adapts to business growth without loss of performance.
Improved Client Onboarding: Simplifies onboarding processes, increasing satisfaction.
Real-Time Data Access: Provides up-to-date information for informed decision making.
Enhanced Communication: Centralizes customer interactions to improve engagement.

SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.

SAP

SAS Customer Intelligence 360 provides advanced analytics and marketing automation to deliver personalized customer experiences. It integrates data and insights, allowing businesses to connect with their customers effectively and drive growth.

This comprehensive solution offers analytics-driven marketing, enabling companies to craft targeted campaigns with precision. By leveraging unified data across channels, SAS Customer Intelligence 360 optimizes customer interactions for improved engagement and loyalty. Its cloud-based architecture supports swift deployment and scalability, ensuring that marketing teams have the flexibility to adapt to changing market conditions.

What are the key features?

Unified Data Management: Integrates all customer data for a holistic view of interactions and preferences.
Advanced Analytics: Utilizes predictive and descriptive analytics for targeted marketing strategies.
Omnichannel Marketing: Allows seamless communication across multiple channels.
Real-Time Interactions: Facilitates immediate engagement with customers using real-time data processing.
Scalability: Supports business growth with cloud-based technology.

What benefits and ROI can be expected?

Increased Engagement: More personalize customer interactions enhance engagement.
Improved Campaign Efficiency: Data-driven strategies reduce campaign costs and increase effectiveness.
Loyalty Enhancements: Better understanding of customer patterns drives loyalty.
Scalable Solutions: Adaptable features and cloud support facilitate growth.

Industries like retail, finance, and telecommunications implement SAS Customer Intelligence 360 to streamline their marketing efforts and fine-tune strategies according to specific industry needs. Retailers can personalize shopping experiences, banks can drive personalized financial advisory services, and telecoms can optimize customer journeys for improved retention. This adaptability makes it a versatile tool for targeted industry applications.

SAS

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Amway China, DSW

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