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SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.
With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
SAP CRM is ranked 3rd in CRM with 16 reviews while SAS Customer Intelligence 360 is ranked 3rd in Marketing Resource Management. SAP CRM is rated 7.6, while SAS Customer Intelligence 360 is rated 0.0. The top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". On the other hand, SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Oracle CRM, Salesforce Sales Cloud and SAS Marketing Automation, whereas SAS Customer Intelligence 360 is most compared with Marketo.
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