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SAP CRM vs SAS Customer Intelligence 360 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
CRM (7th), Local Government CRM (2nd), Marketing Management (5th)
SAS Customer Intelligence 360
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (4th), Personalization Engines (2nd)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 1.8%, down 10.4% compared to last year.
SAS Customer Intelligence 360, on the other hand, focuses on Marketing Resource Management, holds 6.4% mindshare, up 4.0% since last year.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
Microsoft Dynamics CRM2.7%
Salesforce Sales Cloud2.3%
Other93.2%
CRM
Marketing Resource Management Mindshare Distribution
ProductMindshare (%)
SAS Customer Intelligence 3606.4%
Aprimo14.1%
BrandMaker10.8%
Other68.7%
Marketing Resource Management
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
reviewer2845779 - PeerSpot reviewer
Project Manager at a manufacturing company with 11-50 employees
Automated insights have increased personal loan conversions and improved customer follow-up
The best features offered by SAS Customer Intelligence 360 are the automatic actions that are generated in real time without manual intervention. Since there is no need to intervene manually with SAS Customer Intelligence 360, those actions are generated automatically, which increases the number of actions in a day and the acquisition of customers. SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased. The specific data about the reduction in times and the increase in customer acquisition since I implemented SAS Customer Intelligence 360 shows that the time savings have been 40% and customer acquisition increased by 70%.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup of SAP CRM was simple."
"The solution is stable."
"Overall productivity improved by more than 50%."
"SAP CRM is very fast, providing accurate information and good results."
"The platform is highly scalable."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
"The product integrates with third-party tools easily."
"The stability of SAP CRM is good."
"SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased."
 

Cons

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"In terms of stability, there are some latency issues."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it."
"The interface could be improved."
"They should improve the design to make it more appealing to users."
"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
"The implementation and integrations could be better. After we went into the production environment, we had some issues."
"I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users."
 

Pricing and Cost Advice

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"The company has seen an increase in revenue."
"We pay for the license yearly."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"There is a license required for the solution and most of my clients purchase an annual license."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"Every user needs to have a license."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
University
8%
Construction Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
What needs improvement with SAS Customer Intelligence 360?
I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users. Some configurations require quite a lot of technical knowled...
What is your primary use case for SAS Customer Intelligence 360?
My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans. With SAS Customer Intelligence 360, we can see how many times...
What advice do you have for others considering SAS Customer Intelligence 360?
I would rate SAS Customer Intelligence 360 a nine on a scale from one to ten. I give it a nine and not a ten because of the complexity of performing tasks and the fact that the interface is not int...
 

Also Known As

No data available
SAS Marketing Operations Management, Assetlink, SAS 360 Engage
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Amway China, DSW
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