SAP CRM vs SAS Customer Intelligence 360 comparison

The compared SAP and SAS solutions aren't in the same category. SAP is ranked #4 in CRM , with an average rating of 8.1, and holds a 2.1% mindshare in the category. SAS is ranked #7 in MRM , and holds a 6.1% mindshare. Additionally, 84% of SAP users are willing to recommend the solution.

SAP CRM

Read 44 SAP CRM reviews

4,480 Views
4,032 Comparison Views

84% willing to recommend

SAS Customer Intelligence 360

610 Views
92 Comparison Views

SAP CRM

SAS Customer Intelligence 360

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAS Customer Intelligence 360 based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: March 2026).

Buyer's Guide

CRM

March 2026

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Helped 884,266 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (4th), Local Government CRM (2nd), Marketing Management (3rd)

SAS Customer Intelligence 360

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (7th), Personalization Engines (2nd)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 2.1%, down 11.3% compared to last year.
SAS Customer Intelligence 360, on the other hand, focuses on Marketing Resource Management, holds 6.1% mindshare, down 7.7% since last year.

CRM Mindshare Distribution
Product	Mindshare (%)
SAP CRM	2.1%
Microsoft Dynamics CRM	2.6%
Salesforce Sales Cloud	2.1%
Other	93.2%

CRM

Marketing Resource Management Mindshare Distribution
Product	Mindshare (%)
SAS Customer Intelligence 360	6.1%
BrandMaker	14.0%
Aprimo	11.3%
Other	68.6%

Marketing Resource Management

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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884,266 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

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What needs improvement with SAP CRM?

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Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 38% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 11% of the time

Adobe Campaign vs SAP CRM

Compared 6% of the time

Zoho CRM vs SAP CRM

Compared 4% of the time

Siebel CRM vs SAP CRM

Compared 4% of the time

More SAP CRM Competitors

Marketo vs SAS Customer Intelligence 360

Compared 39% of the time

Emarsys Artificial Intelligence Marketing vs SAS Customer Intelligence 360

Compared 36% of the time

SAP Marketing Cloud vs SAS Customer Intelligence 360

Compared 12% of the time

Adobe Target vs SAS Customer Intelligence 360

Compared 8% of the time

Artbot vs SAS Customer Intelligence 360

Compared 5% of the time

More SAS Customer Intelligence 360 Competitors

Product Reports

Buyer's Guide

SAP CRM

February 2026

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No data available

Also Known As

No data available

SAS Marketing Operations Management, Assetlink, SAS 360 Engage

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.

SAS

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Amway China, DSW

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.

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884,266 professionals have used our research since 2012.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.