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SAP CRM vs SAS Customer Intelligence 360 comparison

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2,211 views|1,815 comparisons
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289 views|209 comparisons
Featured Review
Buyer's Guide
CRM
June 2022
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: June 2022.
610,518 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • "SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
  • "There is a license required to use SAP CRM."
  • "From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
  • More SAP CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics… more »
    Top Answer:SAP CRM is a reasonable price for the features. It's not in the highest tier. It's affordable.
    Top Answer:Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the… more »
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    Ranking
    3rd
    out of 69 in CRM
    Views
    2,211
    Comparisons
    1,815
    Reviews
    15
    Average Words per Review
    446
    Rating
    7.5
    Views
    289
    Comparisons
    209
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    SAS Marketing Operations Management, Assetlink
    Learn More
    Overview

    SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

    With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.

    Offer
    Learn more about SAP CRM
    Learn more about SAS Customer Intelligence 360
    Sample Customers
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Amway China, DSW
    Top Industries
    REVIEWERS
    Manufacturing Company22%
    Financial Services Firm22%
    Agriculture11%
    Wholesaler/Distributor11%
    VISITORS READING REVIEWS
    Computer Software Company29%
    Comms Service Provider24%
    Manufacturing Company5%
    Energy/Utilities Company5%
    VISITORS READING REVIEWS
    Computer Software Company23%
    Comms Service Provider21%
    Energy/Utilities Company11%
    Government9%
    Company Size
    REVIEWERS
    Small Business37%
    Midsize Enterprise5%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise20%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise5%
    Large Enterprise82%
    Buyer's Guide
    CRM
    June 2022
    Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: June 2022.
    610,518 professionals have used our research since 2012.

    SAP CRM is ranked 3rd in CRM with 16 reviews while SAS Customer Intelligence 360 is ranked 3rd in Marketing Resource Management. SAP CRM is rated 7.6, while SAS Customer Intelligence 360 is rated 0.0. The top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". On the other hand, SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Oracle CRM, Salesforce Sales Cloud and SAS Marketing Automation, whereas SAS Customer Intelligence 360 is most compared with Marketo.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.