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Salesforce Commerce Cloud vs Sana Commerce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Commerce Cloud
Ranking in eCommerce Platforms
1st
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
33
Ranking in other categories
No ranking in other categories
Sana Commerce
Ranking in eCommerce Platforms
13th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the eCommerce Platforms category, the mindshare of Salesforce Commerce Cloud is 5.8%, down from 16.3% compared to the previous year. The mindshare of Sana Commerce is 1.9%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
Salesforce Commerce Cloud5.8%
Sana Commerce1.9%
Other92.3%
eCommerce Platforms
 

Featured Reviews

Deena Dayalan K - PeerSpot reviewer
Global Leader Application Operations & Operational Excellence at a manufacturing company with 10,001+ employees
Unified commerce platform has streamlined direct sales and integrated promotions and billing
One of the most valuable features in Salesforce Commerce Cloud is that it helps me avoid storing credit card information, with a vault function taken care of. Salesforce provides this vault feature, enabling me to bill my D2C customers directly and also feeding data into my Marketing Cloud and Services Cloud. For visibility features in Salesforce Commerce Cloud, I might need to schedule a separate meeting as I can only share certain levels of information. Experience-wise, it is very good; the platform helps identify promotional opportunities and integrates well with Salesforce's Trade Promotion Management. The main benefits Salesforce Commerce Cloud provides are significant process improvements. If we did not have it, I would need to establish a separate D2C portal such as Magento Commerce and integrate with Salesforce for some data. Having Salesforce Commerce Cloud is essential as it integrates very quickly and is part of the entire ecosystem.
reviewer1708812 - PeerSpot reviewer
Head of Global IT at a manufacturing company with 1,001-5,000 employees
Helped us create a new revenue stream, but the cost and time of customization are disadvantages
We had to do a lot of customization, so I wouldn't say the integration worked out-of-the-box. Also, if you want to have anything done, you have to go back to their development team, which is offshore. You can't customize it yourself. And that customization took a long time. Sana is a decent company, although they have had their challenges. When we originally signed up with Sana, they lost a lot of their leadership team. Part of the problem with them is that their entire support team is offshore in Sri Lanka. When you want to interface with the development team, you have to wait a day or two for each response. We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well. Sana is a very small company. That means that when you want to start up a development enhancement, there's a wait time of at least a month. So in addition to requirements, development, and testing, you have to add a month of waiting for a resource to be assigned to even look at the requirements. They have some growing pains. We've told them this a few times and it seems to be getting better, but they definitely have challenges. Another challenge is that their global capabilities are quite limited. We're a global company. We operate in 23 countries. We've asked them, "What can we do in China? What can we do in Europe?" I don't think they have any customers in China. We'd be their first. Europe is more solidified than Asia, but still growing for them and not as established. We've had to restructure some of our backend processes to accommodate order errors that come through the site. We've had to address and do some enhancements for that. It's quite expensive. We have probably spent a couple hundred thousand dollars in development expenses to get up and running. That's not what we expected, but we've gone through it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The main functionality I find valuable in Salesforce Commerce Cloud is the fact that it shares the same database as Service and Sales Cloud, which allows me to develop more quickly in terms of integration, because I already have all the accounts, contacts, leads, sales, and invoice data already on one platform, so I don't need to have many more integrations if I already have Salesforce as the core."
"Salesforce offers the best features and functionality, which are developed and refined over many years to provide a highly customized e-commerce experience."
"Salesforce Commerce Cloud is quite robust and can do many functions. The solution enables extensive personalization. It provides accelerators tailored to your website, simplifying deployment."
"The main benefits Salesforce Commerce Cloud provides are significant process improvements, as having it is essential because it integrates very quickly and is part of the entire ecosystem."
"I believe Salesforce Commerce Cloud is better than Microsoft; it is a more comprehensive solution."
"I find the reports to be the solution's most valuable feature."
"Not having to worry about maintaining one's own infrastructure."
"The solution is quite stable."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
 

Cons

"Being able to customize everything in general to our specific needs would be pretty awesome."
"In terms of application performance, it could be a bit quicker."
"My experience with technical support from Salesforce is mixed; they are available but sometimes not as responsive when issues arise, leading to longer wait times unless I subscribe to higher-level support."
"The back office of Salesforce could be more user-friendly."
"The connection with Marketing Cloud should be improved."
"We would like more interaction from Salesforce about new versions."
"The dashboards for this solution could be improved."
"It is similar to ATG, but some features can be exchanged between the 2."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
 

Pricing and Cost Advice

"I give the price of the solution a three out of ten."
"I don't know how much the solution costs per user, but I know it's our biggest cost in the company."
"The licensing works on a per-user basis."
"The licensing of Salesforce Commerce Cloud is something that will depend on the customer's usability. For us as a company, we are in a position where we will be paying the premium for licensing. If we go to the customer who is seeking a B2C solution quickly, we will definitely look at the pricing when it comes to the user base and receive good discounts. Discount is something that depends on the volume and that is where we need to work on. It is a little sensitive market when it comes to licensing procurement. There are some good competitors."
"The pricing is fairly reasonable."
"I think price-wise, it's a little bit expensive. It can be made cheaper for smaller businesses. I understand that for larger businesses, it can be a payable amount. But for medium to smaller, it is kind of costly, and it might be difficult for them to pay."
"The product is expensive."
"There are no significant upfront license costs."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
12%
Financial Services Firm
12%
Retailer
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise8
Large Enterprise11
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?
I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.
What needs improvement with Salesforce Commerce Cloud?
If Salesforce Commerce Cloud could incorporate features such as Product Data Management and Customer Data Platform internally, it would benefit large customers such as us, reducing reliance on mult...
What is your primary use case for Salesforce Commerce Cloud?
Salesforce Commerce Cloud's main use case is D2C and B2C, focusing on direct-to-customers. Salesforce Commerce Cloud's architecture is very effective for our channel partners, providing them a good...
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Also Known As

Demandware
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Overview

 

Sample Customers

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
Find out what your peers are saying about Salesforce Commerce Cloud vs. Sana Commerce and other solutions. Updated: December 2025.
880,435 professionals have used our research since 2012.