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Salesforce Commerce Cloud vs Sana Commerce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Commerce Cloud
Ranking in eCommerce Platforms
1st
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Sana Commerce
Ranking in eCommerce Platforms
13th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the eCommerce Platforms category, the mindshare of Salesforce Commerce Cloud is 11.8%, down from 15.0% compared to the previous year. The mindshare of Sana Commerce is 1.6%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
Salesforce Commerce Cloud11.8%
Sana Commerce1.6%
Other86.6%
eCommerce Platforms
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
Offers seamless integrations and effective architecture for retail operations
Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities. Users can manage the site independently with the administration panel and benefit from features like easy marketing submissions, discount codes, and integration with Apple Pay and Bazaarvoice for reviews. The platform is also robust, with managed infrastructure by Salesforce.
MB
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is a good community of developers for the platform."
"Salesforce Commerce Cloud is quite robust and can do many functions. The solution enables extensive personalization. It provides accelerators tailored to your website, simplifying deployment."
"The product is easy to use."
"Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities."
"Stability-wise, I rate the solution a nine out of ten...Scalability-wise, I rate the solution a nine out of ten."
"The features that are core to Salesforce including documentation and the variety of integrations available are most valuable."
"The filters are very useful, and easy to customize. it's very easy to operate."
"The conversion of opportunities and leads to accounts is one of the most valuable features."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
 

Cons

"The dashboards for this solution could be improved."
"Pricing is a disadvantage because it is expensive."
"Multi-tenant infrastructure is a blessing and a curse."
"There is always room for improvement with any solution."
"There is space to have better communication with other kinds of platforms."
"In the next release, Commerce Cloud should add CRM dashboards."
"The community is very closed source. If you don't buy it, you won't be able to learn it."
"The performance of the solution has room for improvement. We sometimes experience some delays."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
 

Pricing and Cost Advice

"There are no significant upfront license costs."
"Initially when we installed Salesforce, we thought that it was a bit pricey, but I think for the value that we're getting, it’s suitable."
"The licensing of Salesforce Commerce Cloud is something that will depend on the customer's usability. For us as a company, we are in a position where we will be paying the premium for licensing. If we go to the customer who is seeking a B2C solution quickly, we will definitely look at the pricing when it comes to the user base and receive good discounts. Discount is something that depends on the volume and that is where we need to work on. It is a little sensitive market when it comes to licensing procurement. There are some good competitors."
"I give the price of the solution a three out of ten."
"The licensing works on a per-user basis."
"I don't know how much the solution costs per user, but I know it's our biggest cost in the company."
"The product is expensive."
"Salesforce is not a cheap solution."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Manufacturing Company
12%
Financial Services Firm
10%
Retailer
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise8
Large Enterprise10
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?
I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.
What needs improvement with Salesforce Commerce Cloud?
One of the main points for improvement right now is still the user interface, the front end of Salesforce, because I only have one layout theme, which is the main B2B Commerce layout, while differe...
What is your primary use case for Salesforce Commerce Cloud?
I mainly work with Salesforce Commerce Cloud, Service Cloud, Sales Cloud, and Consumer Goods Cloud. I currently use and oversee the implementation of AI features from Salesforce for customer engage...
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Overview

 

Sample Customers

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
Find out what your peers are saying about Salesforce Commerce Cloud vs. Sana Commerce and other solutions. Updated: September 2025.
871,358 professionals have used our research since 2012.