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Salesforce Commerce Cloud vs Sana Commerce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Commerce Cloud
Ranking in eCommerce Platforms
1st
Average Rating
7.8
Reviews Sentiment
7.5
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Sana Commerce
Ranking in eCommerce Platforms
15th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the eCommerce Platforms category, the mindshare of Salesforce Commerce Cloud is 15.3%, up from 14.9% compared to the previous year. The mindshare of Sana Commerce is 1.4%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
Offers seamless integrations and effective architecture for retail operations
Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities. Users can manage the site independently with the administration panel and benefit from features like easy marketing submissions, discount codes, and integration with Apple Pay and Bazaarvoice for reviews. The platform is also robust, with managed infrastructure by Salesforce.
MB
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Stability-wise, I rate the solution a nine out of ten...Scalability-wise, I rate the solution a nine out of ten."
"The solution gives very detailed information to track the progress of the opportunities, like the status of the opportunity and for how long you’ve been in touch with the customer for this opportunity."
"Commerce Cloud's best features include sales service and cloud marketing."
"The filters are very useful, and easy to customize. it's very easy to operate."
"The pipeline and lead management features are the most valuable."
"The features that are core to Salesforce including documentation and the variety of integrations available are most valuable."
"Not having to worry about maintaining one's own infrastructure."
"I find the reports to be the solution's most valuable feature."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
 

Cons

"The back office of Salesforce could be more user-friendly."
"Four years ago, we linked Salesforce Commerce Cloud with Outlook, and this was a nightmare because a contact in 20 opportunities is a common scenario."
"Being able to customize everything in general to our specific needs would be pretty awesome."
"The solution should have more and faster reporting, as well as better performance."
"It is similar to ATG, but some features can be exchanged between the 2."
"The connection with Marketing Cloud should be improved."
"In terms of application performance, it could be a bit quicker."
"Multi-tenant infrastructure is a blessing and a curse."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
 

Pricing and Cost Advice

"I think price-wise, it's a little bit expensive. It can be made cheaper for smaller businesses. I understand that for larger businesses, it can be a payable amount. But for medium to smaller, it is kind of costly, and it might be difficult for them to pay."
"I don't know how much the solution costs per user, but I know it's our biggest cost in the company."
"I give the price of the solution a three out of ten."
"Initially when we installed Salesforce, we thought that it was a bit pricey, but I think for the value that we're getting, it’s suitable."
"Salesforce is not a cheap solution."
"There are no significant upfront license costs."
"The licensing of Salesforce Commerce Cloud is something that will depend on the customer's usability. For us as a company, we are in a position where we will be paying the premium for licensing. If we go to the customer who is seeking a B2C solution quickly, we will definitely look at the pricing when it comes to the user base and receive good discounts. Discount is something that depends on the volume and that is where we need to work on. It is a little sensitive market when it comes to licensing procurement. There are some good competitors."
"The pricing is fairly reasonable."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
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Top Industries

By visitors reading reviews
Educational Organization
36%
Computer Software Company
12%
Financial Services Firm
8%
Retailer
7%
Computer Software Company
18%
Manufacturing Company
14%
Educational Organization
12%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?
I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.
What needs improvement with Salesforce Commerce Cloud?
I need to learn what the main advantages and improvements from Salesforce Commerce Cloud are. I would like to see some additional functions which can make my life easier with that product. The main...
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Overview

 

Sample Customers

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
Find out what your peers are saying about Salesforce Commerce Cloud vs. Sana Commerce and other solutions. Updated: June 2025.
859,579 professionals have used our research since 2012.