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Salesforce Commerce Cloud vs Sana Commerce comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Commerce Cloud
Ranking in eCommerce Platforms
1st
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
33
Ranking in other categories
No ranking in other categories
Sana Commerce
Ranking in eCommerce Platforms
14th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the eCommerce Platforms category, the mindshare of Salesforce Commerce Cloud is 3.8%, down from 12.4% compared to the previous year. The mindshare of Sana Commerce is 1.5%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Salesforce Commerce Cloud3.8%
Sana Commerce1.5%
Other94.7%
eCommerce Platforms
 

Featured Reviews

Deena Dayalan K - PeerSpot reviewer
Global Leader Application Operations & Operational Excellence at a manufacturing company with 10,001+ employees
Unified commerce platform has streamlined direct sales and integrated promotions and billing
One of the most valuable features in Salesforce Commerce Cloud is that it helps me avoid storing credit card information, with a vault function taken care of. Salesforce provides this vault feature, enabling me to bill my D2C customers directly and also feeding data into my Marketing Cloud and Services Cloud. For visibility features in Salesforce Commerce Cloud, I might need to schedule a separate meeting as I can only share certain levels of information. Experience-wise, it is very good; the platform helps identify promotional opportunities and integrates well with Salesforce's Trade Promotion Management. The main benefits Salesforce Commerce Cloud provides are significant process improvements. If we did not have it, I would need to establish a separate D2C portal such as Magento Commerce and integrate with Salesforce for some data. Having Salesforce Commerce Cloud is essential as it integrates very quickly and is part of the entire ecosystem.
MB
ERP Enterprise Architect at a pharma/biotech company with 201-500 employees
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Salesforce Commerce Cloud is highly scalable, allowing horizontal scaling with additional servers for expanded business regions."
"For everything that we have used this solution for, we have had the best experience."
"Salesforce offers the best features and functionality, which are developed and refined over many years to provide a highly customized e-commerce experience."
"The implementation team can customise the implementation to customer needs."
"Demandware is at the top of the list when it comes to a SaaS-model e-Commerce solution for its ease of use, low start-up costs (compared to an on-premise solution) and scalability."
"Stability-wise, I rate the solution a nine out of ten...Scalability-wise, I rate the solution a nine out of ten."
"The conversion of opportunities and leads to accounts is one of the most valuable features."
"The ease of customization is valuable and allows us to customize business process engines and set up data models efficiently."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"Using Sana Commerce has helped to increase customer engagement online."
"For us, it is a critical thing to know that all the information is managed within ERP, there is no third-party solution, there are no interfaces, and this is, in our opinion, a critical reason for the existing success."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"Eventually, when we got it up and running, the solution helped to streamline our processes for bridging our ERP and eCommerce systems."
"The main reason they chose Sana was because of the ERP connection in real-time, which gives us the ability to display product availability and specific prices for each customer, per article, in real-time."
"The site saves us the time we used to spend on emails and phone calls with customers, has helped reduce manual work because we're not entering in phone orders or email orders, and has driven a 10 to 15 percent increase in new customers along with strong adoption by existing customers."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
 

Cons

"We would like more interaction from Salesforce about new versions."
"Salesforce's technical support is not as good as Elastic Path."
"In terms of application performance, it could be a bit quicker."
"Expensive!!!"
"There is space to have better communication with other kinds of platforms."
"While the price is reasonable for what you are getting, it could still be better."
"Being able to customize everything in general to our specific needs would be pretty awesome."
"It is similar to ATG, but some features can be exchanged between the 2."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"Their support should have more in-depth knowledge about different ERP solutions that they connect to."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
 

Pricing and Cost Advice

"I think price-wise, it's a little bit expensive. It can be made cheaper for smaller businesses. I understand that for larger businesses, it can be a payable amount. But for medium to smaller, it is kind of costly, and it might be difficult for them to pay."
"The licensing works on a per-user basis."
"The product is expensive."
"Initially when we installed Salesforce, we thought that it was a bit pricey, but I think for the value that we're getting, it’s suitable."
"The licensing of Salesforce Commerce Cloud is something that will depend on the customer's usability. For us as a company, we are in a position where we will be paying the premium for licensing. If we go to the customer who is seeking a B2C solution quickly, we will definitely look at the pricing when it comes to the user base and receive good discounts. Discount is something that depends on the volume and that is where we need to work on. It is a little sensitive market when it comes to licensing procurement. There are some good competitors."
"The pricing is fairly reasonable."
"There are no significant upfront license costs."
"Salesforce is not a cheap solution."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
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Top Industries

By visitors reading reviews
Construction Company
11%
Financial Services Firm
11%
Manufacturing Company
10%
Computer Software Company
9%
Construction Company
23%
Manufacturing Company
16%
Comms Service Provider
11%
Outsourcing Company
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise8
Large Enterprise11
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?
I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.
What needs improvement with Salesforce Commerce Cloud?
If Salesforce Commerce Cloud could incorporate features such as Product Data Management and Customer Data Platform internally, it would benefit large customers such as us, reducing reliance on mult...
What is your primary use case for Salesforce Commerce Cloud?
Salesforce Commerce Cloud's main use case is D2C and B2C, focusing on direct-to-customers. Salesforce Commerce Cloud's architecture is very effective for our channel partners, providing them a good...
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Also Known As

Demandware
No data available
 

Overview

 

Sample Customers

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
Find out what your peers are saying about Salesforce Commerce Cloud vs. Sana Commerce and other solutions. Updated: September 2026.
913,924 professionals have used our research since 2012.