Salesforce Commerce Cloud vs Sana Commerce comparison

Salesforce and Sana Commerce are both solutions in the eCommerce Platforms category. Salesforce is ranked #1 with an average rating of 8.3, while Sana Commerce is ranked #13. Salesforce holds a 9.9% mindshare in P, compared to Sana Commerce’s 1.8% mindshare. Additionally, 89% of Salesforce users are willing to recommend the solution, compared to 80% of Sana Commerce users who would recommend it.

Salesforce Commerce Cloud

Read 32 Salesforce Commerce Cloud reviews

2,152 Views
2,130 Comparison Views

89% willing to recommend

Sana Commerce

Read 5 Sana Commerce reviews

399 Views
391 Comparison Views

80% willing to recommend

Salesforce Commerce Cloud

Sana Commerce

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Executive SummaryUpdated on Feb 2, 2025

Salesforce Commerce Cloud and Sana Commerce compete in the e-commerce platform market. Sana Commerce seems to have the upper hand for ERP-driven businesses due to its seamless integration with Microsoft Dynamics and SAP.

Features: Salesforce Commerce Cloud provides scalability, AI-driven personalization, and tools for multi-channel retail operations. Sana Commerce offers deep ERP integration, enhancing business processes and minimizing manual data handling.

Room for Improvement: Salesforce Commerce Cloud could improve its complexity in deployment and reduce costs. It might also enhance integration capabilities specific to ERP systems. Sana Commerce could benefit from expanding features beyond ERP integration, offering more versatility in multi-channel operations and enhancing UI customizability.

Ease of Deployment and Customer Service: Salesforce Commerce Cloud supports flexible deployment with comprehensive resources, though it can be complex. Sana Commerce provides a straightforward deployment model that simplifies onboarding, especially for existing ERP systems. Salesforce offers robust support, while Sana is noted for tailored service during deployment.

Pricing and ROI: Salesforce Commerce Cloud generally has higher initial costs, justified by long-term ROI due to scalability and optimization. Sana Commerce offers a cost-effective setup, appealing to ERP users with streamlined operations and lower maintenance, enhancing ROI through efficiency and reduced setup costs.

To learn more, read our detailed Salesforce Commerce Cloud vs. Sana Commerce Report (Updated: September 2025).

Buyer's Guide

Salesforce Commerce Cloud vs. Sana Commerce

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Commerce Cloud

Ranking in eCommerce Platforms

1st

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Sana Commerce

Ranking in eCommerce Platforms

13th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2025, in the eCommerce Platforms category, the mindshare of Salesforce Commerce Cloud is 9.9%, down from 15.3% compared to the previous year. The mindshare of Sana Commerce is 1.8%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Market Share Distribution
Product	Market Share (%)
Salesforce Commerce Cloud	9.9%
Sana Commerce	1.8%
Other	88.3%

eCommerce Platforms

Featured Reviews

Vijay Subramanyam

Delivery Head at cblsolutions

Offers seamless integrations and effective architecture for retail operations

Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities. Users can manage the site independently with the administration panel and benefit from features like easy marketing submissions, discount codes, and integration with Apple Pay and Bazaarvoice for reviews. The platform is also robust, with managed infrastructure by Salesforce.

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reviewer1708812

Head of Global IT at a manufacturing company with 1,001-5,000 employees

Helped us create a new revenue stream, but the cost and time of customization are disadvantages

We had to do a lot of customization, so I wouldn't say the integration worked out-of-the-box. Also, if you want to have anything done, you have to go back to their development team, which is offshore. You can't customize it yourself. And that customization took a long time. Sana is a decent company, although they have had their challenges. When we originally signed up with Sana, they lost a lot of their leadership team. Part of the problem with them is that their entire support team is offshore in Sri Lanka. When you want to interface with the development team, you have to wait a day or two for each response. We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well. Sana is a very small company. That means that when you want to start up a development enhancement, there's a wait time of at least a month. So in addition to requirements, development, and testing, you have to add a month of waiting for a resource to be assigned to even look at the requirements. They have some growing pains. We've told them this a few times and it seems to be getting better, but they definitely have challenges. Another challenge is that their global capabilities are quite limited. We're a global company. We operate in 23 countries. We've asked them, "What can we do in China? What can we do in Europe?" I don't think they have any customers in China. We'd be their first. Europe is more solidified than Asia, but still growing for them and not as established. We've had to restructure some of our backend processes to accommodate order errors that come through the site. We've had to address and do some enhancements for that. It's quite expensive. We have probably spent a couple hundred thousand dollars in development expenses to get up and running. That's not what we expected, but we've gone through it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Commerce Cloud's best features include sales service and cloud marketing."

"The features that are core to Salesforce including documentation and the variety of integrations available are most valuable."

"I wouldn't say they have artificial intelligence, as it's not really AI, however, the data analysis that they provide to you is good."

"I believe Salesforce Commerce Cloud is better than Microsoft; it is a more comprehensive solution."

"The solution gives very detailed information to track the progress of the opportunities, like the status of the opportunity and for how long you’ve been in touch with the customer for this opportunity."

"I have found the list creation and dashboard customization features valuable."

"Ability to quickly add content and manage products along with associated web content easily."

"Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities."

More Salesforce Commerce Cloud pros

"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."

"The big benefit with Sana is our ability to interface with Microsoft Dynamics."

"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."

"This product is highly customizable. We use the standard system but we have extended it quite a bit."

"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."

Cons

"Salesforce's technical support is not as good as Elastic Path."

"This solution could be improved by providing additional artificial intelligence capabilities that are available out-of-the-box. It would be useful to have automatic forecasts using AI."

"Four years ago, we linked Salesforce Commerce Cloud with Outlook, and this was a nightmare because a contact in 20 opportunities is a common scenario."

"Salesforce Commerce Cloud should integrate more seamlessly with various systems, providing full order tracking from entry to delivery."

"We would like more interaction from Salesforce about new versions."

"If your organization has a nonstandard or niche business model or audience, the fast nature of the solution may not be a good fit."

"In terms of application performance, it could be a bit quicker."

"There is space to have better communication with other kinds of platforms."

More Salesforce Commerce Cloud cons

"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."

"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."

"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."

"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."

"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."

Pricing and Cost Advice

"Initially when we installed Salesforce, we thought that it was a bit pricey, but I think for the value that we're getting, it’s suitable."

"The pricing is fairly reasonable."

"I think price-wise, it's a little bit expensive. It can be made cheaper for smaller businesses. I understand that for larger businesses, it can be a payable amount. But for medium to smaller, it is kind of costly, and it might be difficult for them to pay."

"I give the price of the solution a three out of ten."

"There are no significant upfront license costs."

"Salesforce is not a cheap solution."

"The licensing works on a per-user basis."

"The product is expensive."

More Salesforce Commerce Cloud pricing and cost advice

"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."

"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."

"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."

"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

13%

Financial Services Firm

10%

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	8
Large Enterprise	10

No data available

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?

I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.

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What needs improvement with Salesforce Commerce Cloud?

One of the main points for improvement right now is still the user interface, the front end of Salesforce, because I only have one layout theme, which is the main B2B Commerce layout, while differe...

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What is your primary use case for Salesforce Commerce Cloud?

I mainly work with Salesforce Commerce Cloud, Service Cloud, Sales Cloud, and Consumer Goods Cloud. I currently use and oversee the implementation of AI features from Salesforce for customer engage...

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Comparisons

Adobe Commerce vs Salesforce Commerce Cloud

Compared 22% of the time

SAP Commerce Cloud vs Salesforce Commerce Cloud

Compared 20% of the time

Oracle ATG vs Salesforce Commerce Cloud

Compared 13% of the time

Shopify vs Salesforce Commerce Cloud

Compared 12% of the time

Oracle Commerce Cloud vs Salesforce Commerce Cloud

Compared 9% of the time

More Salesforce Commerce Cloud Competitors

SAP Commerce Cloud vs Sana Commerce

Compared 37% of the time

Adobe Commerce vs Sana Commerce

Compared 34% of the time

Shopify vs Sana Commerce

Compared 29% of the time

More Sana Commerce Competitors

Product Reports

Buyer's Guide

Salesforce Commerce Cloud

October 2025

Download Salesforce Commerce Cloud product report

Buyer's Guide

Sana Commerce

October 2025

Download Sana Commerce product report

Also Known As

Demandware

No data available

Overview

Salesforce Commerce Cloud offers scalable and customizable eCommerce solutions ideal for consumer packaged goods and retail businesses, featuring robust CRM and order management capabilities.

Salesforce Commerce Cloud is a dynamic eCommerce platform known for its strong mobile support and seamless third-party integrations. It enables businesses to personalize user experiences and efficiently manage leads and opportunities. Despite facing challenges with integration and pricing for small businesses, its scalability and partner ecosystem make it highly adaptable for diverse needs.

What are Salesforce Commerce Cloud's key features?

Mobile Support: Excellent functionality on mobile devices.
Third-Party Integrations: Enables seamless addition of external tools.
Customization: Facilitates easy alterations to meet business needs.
Scalability: Grows alongside business expansions.
Robust Reporting: Provides comprehensive data insights.
Intuitive Administration: Simplifies management tasks.

What benefits should users look for in reviews?

Enhanced Customer Experience: Provides personalized and adaptive interactions.
Streamlined Operations: Supports efficient lead and opportunity management.
Comprehensive Support: Offers multilingual and integrable capabilities.
Extensive Ecosystem: Leverages a broad partner network for added functionalities.

Salesforce Commerce Cloud is widely implemented in sectors like retail and consumer packaged goods for its CRM functionalities, customized order management, and automation capabilities. Businesses utilize it to create omnichannel platforms and tailored user experiences, especially benefitting financial, insurance, and banking services through its integrability.

Salesforce

Sana Commerce is a SaaS-based B2B e-commerce solution that integrates seamlessly into your tech stack using agile cloud software to enable a stellar e-commerce web store with guaranteed uptime and minimal maintenance.

How? By making your SAP or Microsoft Dynamics ERP and e-commerce work as one. SCC harnesses the power of your ERP to create an e-commerce platform that automates tedious business processes and delights consumers with easy-to-use functionality. It eliminates the system silos, unnecessary complexities and compromises caused by mainstream e-commerce solutions. SCC drives growth and future proofs your business model by facilitating a smooth omnichannel order process without hurdles.

Sana Commerce is a certified SAP and Microsoft Gold partner, backed by a strong global partner network and recognized by leading industry experts.

Want to know if we can meet your B2B needs? Contact us for a personalized demo.

Sana Commerce

Sample Customers

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare

Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.

Buyer's Guide

Salesforce Commerce Cloud vs. Sana Commerce

September 2025

Free Report: Salesforce Commerce Cloud vs. Sana Commerce

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