Pega CRM vs Sales Creatio comparison

Pega and Creatio are both solutions in the CRM category. Pega is ranked #28 with an average rating of 7.0, while Creatio is ranked #19 with an average rating of 8.3. Pega holds a 0.8% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Pega CRM

Read 10 Pega CRM reviews

1,935 Views
1,529 Comparison Views

100% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

1,917 Views
1,744 Comparison Views

100% willing to recommend

Pega CRM

Sales Creatio

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and Sales Creatio compete in the CRM solutions category, addressing different market needs. Pega CRM appears to have the upper hand in automation and advanced features, while Sales Creatio offers a cost-effective, user-friendly experience.

Features: Pega CRM provides dynamic case management, predictive analytics, and a robust automation suite, making it suitable for complex business operations. Sales Creatio features powerful lead management, customizable dashboards, and seamless integrations, catering to businesses looking for an intuitive user experience.

Room for Improvement: Pega CRM could improve its initial setup time and streamline user training processes. It may also enhance its user interface to match competitors' intuitiveness. Additionally, offering more flexible pricing models would be beneficial. Sales Creatio might focus on enhancing advanced automation features to better compete with high-end solutions. Improving its custom coding capabilities could also expand its appeal, and adding more comprehensive analytics tools could provide greater depth in reporting.

Ease of Deployment and Customer Service: Pega CRM offers a flexible deployment model with multiple options and extensive training, though its comprehensive onboarding might extend initial setup time. Sales Creatio provides cloud-based solutions with rapid deployment and responsive support, making it ideal for businesses seeking quick implementation.

Pricing and ROI: Pega CRM involves higher initial setup costs, potentially leading to increased ROI through productivity gains and efficiencies over time. Sales Creatio offers a budget-friendly entry price with promising ROI from faster deployment and lower expenses, making it attractive for cost-conscious businesses.

To learn more, read our detailed Pega CRM vs. Sales Creatio Report (Updated: April 2026).

Buyer's Guide

Pega CRM vs. Sales Creatio

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega CRM

Ranking in CRM

28th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (6th)

Sales Creatio

Ranking in CRM

19th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (7th)

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of Pega CRM is 0.8%, down from 1.5% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Sales Creatio	1.0%
Pega CRM	0.8%
Other	98.2%

CRM

Featured Reviews

Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very easy to use."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"This is all about one use case where we are basically orchestrating all the different systems into one system and making sure that all the information is presented on one page, which improves the efficiency and results in a good experience for the customer."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"The product's deployment phase was easy."

More Pega CRM pros

"With Sales Creatio, utilization was improved by 80%, the database is clean and alive with usage every day, and my team loves this solution, both mobile and Windows."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."

"The main valuable feature is the flexibility and the customization of the platform, as there's not a single CRM out there, at least that I've used, that is quite as flexible as Creatio CRM, especially Creatio sales, and on top of the features, it's also the pricing because, if you look at some of the other companies even bigger than Creatio, they're charging at least 10 times what Creatio is charging."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."

"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

More Sales Creatio pros

Cons

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"The solution has room for improvement around decisional and real-time data analysis."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"The UI should be improved."

"The solution has room for improvement around decisional and real-time data analysis."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"The UI is lagging and needs to be improved."

More Pega CRM cons

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"My main pet peeve with this product is marketing."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"Again, honestly, I'm not benefiting from the product the way I should because I don't have a dedicated person to work on it and customize it."

"The mobile application gave us many issues as it appeared poorly developed. The client was not satisfied with the mobile application and raised concerns about it."

"Creatio's mobile app could be more intuitive."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"The calendar needs a lot of improvement."

More Sales Creatio cons

Pricing and Cost Advice

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"It is expensive."

"The pricing is on the higher side."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

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Top Industries

By visitors reading reviews

Financial Services Firm

21%

Manufacturing Company

Construction Company

Educational Organization

Construction Company

24%

Financial Services Firm

13%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

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Compared 14% of the time

Pobuca Sales vs Sales Creatio

Compared 12% of the time

Salesforce Sales Cloud vs Sales Creatio

Compared 10% of the time

ELMA 365 vs Sales Creatio

Compared 9% of the time

Oracle CX Sales vs Sales Creatio

Compared 7% of the time

More Sales Creatio Competitors

Product Reports

Buyer's Guide

Pega CRM

April 2026

Download Pega CRM product report

Buyer's Guide

Sales Creatio

March 2026

Download Sales Creatio product report

Also Known As

Chordiant

No data available

Overview

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

The State of Maine, Aegis, Aegon, AIG Japan, ING

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Pega CRM vs. Sales Creatio

April 2026

Free Report: Pega CRM vs. Sales Creatio

Find out what your peers are saying about Pega CRM vs. Sales Creatio and other solutions. Updated: April 2026.

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