Oracle CRM vs SAS Marketing Automation comparison

Oracle and SAS are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 8.0, while SAS is ranked #20. Oracle holds a 1.9% mindshare in MA, compared to SAS’s 1.3% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Oracle CRM

Read 42 Oracle CRM reviews

3,057 Views
734 Comparison Views

90% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

648 Views
525 Comparison Views

100% willing to recommend

Oracle CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and SAS Marketing Automation compete in the customer relationship and marketing automation categories. Oracle CRM holds an advantage in pricing and customer support, while SAS Marketing Automation's robust features justify its pricing for those prioritizing advanced capabilities.

Features: Oracle CRM focuses on sales automation, comprehensive analytics, and integrated customer interactions. SAS Marketing Automation is known for data-driven marketing tools, advanced targeting, and robust analytics.

Ease of Deployment and Customer Service: Oracle CRM offers a flexible deployment model with strong support services, easing integration. Its cloud architecture allows quick implementations. SAS Marketing Automation also provides a flexible deployment model, though setup may require skilled support, extending deployment time.

Pricing and ROI: Oracle CRM is known for competitive setup costs and delivers quicker ROI with straightforward pricing and packaged solutions. SAS Marketing Automation may require higher initial investment but offers substantial long-term benefits with powerful analytics and marketing capabilities, suggesting a strong ROI for businesses focused on marketing efficiency.

To learn more, read our detailed Oracle CRM vs. SAS Marketing Automation Report (Updated: April 2026).

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (7th)

SAS Marketing Automation

Ranking in Marketing Automation

20th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, down from 2.0% compared to the previous year. The mindshare of SAS Marketing Automation is 1.3%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle CRM	1.9%
SAS Marketing Automation	1.3%
Other	96.8%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle CRM is a stable solution."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"It's very easy to find any customer-related data."

"The reporting features are valuable."

"CRM's performance is good, we've never faced any issues with it."

"What we like is that we have all of the information that we need."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"Oracle CRM is used for sales activities; we can create customers, opportunities, codes submitted, reporting, and forecasting."

More Oracle CRM pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly, the interface is nice and clear, you can see the different diagrams and define various filters and targets, export the customer information you collect to make the campaign, and customize your data and define different reports while SAS also provides a standard report."

Cons

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"The support for this solution is not great. Our queries have taken a long time to be resolved so we no longer rely on Oracle support."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The data visualization should be better in Oracle CRM."

"It’s complex to customize the tool."

"It's not perfect with technical support from Oracle CRM, which is why we have managed services because it's far easier to get our issues addressed than going through tech support."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

More Oracle CRM cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers."

Pricing and Cost Advice

"The licensing is on a yearly basis."

"There is a license required to use this solution. The price is reasonable for a CRM."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"There are licenses needed to use this solution and they are managed by our product team."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"The cost of a license with support is slightly higher than a regular license."

More Oracle CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

12%

Manufacturing Company

Educational Organization

Financial Services Firm

24%

Construction Company

14%

Comms Service Provider

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	23

No data available

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

I wouldn't say that the deployment was the time-consuming aspect that is the room for improvement; our organizational processes were so complex that they needed to be mapped properly to the solutio...

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Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 8% of the time

Siebel CRM vs Oracle CRM

Compared 8% of the time

SAP CRM vs Oracle CRM

Compared 7% of the time

Teneo vs Oracle CRM

Compared 5% of the time

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Compared 20% of the time

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Compared 18% of the time

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Compared 17% of the time

SugarCRM Platform vs SAS Marketing Automation

Compared 14% of the time

Right On Interactive vs SAS Marketing Automation

Compared 12% of the time

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Product Reports

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Oracle CRM

April 2026

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Marketing Automation

March 2026

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Also Known As

Market2Lead

SAS Campaign Management

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Staples

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

April 2026

Free Report: Oracle CRM vs. SAS Marketing Automation

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