Oracle CRM vs SAS Marketing Automation comparison

Oracle and SAS are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.6, while SAS is ranked #17. Oracle holds a 1.9% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Oracle CRM

Read 39 Oracle CRM reviews

195 Views
97 Comparison Views

89% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

219 Views
59 Comparison Views

100% willing to recommend

Oracle CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and SAS Marketing Automation compete in the customer relationship and marketing automation categories. Oracle CRM holds an advantage in pricing and customer support, while SAS Marketing Automation's robust features justify its pricing for those prioritizing advanced capabilities.

Features: Oracle CRM focuses on sales automation, comprehensive analytics, and integrated customer interactions. SAS Marketing Automation is known for data-driven marketing tools, advanced targeting, and robust analytics.

Ease of Deployment and Customer Service: Oracle CRM offers a flexible deployment model with strong support services, easing integration. Its cloud architecture allows quick implementations. SAS Marketing Automation also provides a flexible deployment model, though setup may require skilled support, extending deployment time.

Pricing and ROI: Oracle CRM is known for competitive setup costs and delivers quicker ROI with straightforward pricing and packaged solutions. SAS Marketing Automation may require higher initial investment but offers substantial long-term benefits with powerful analytics and marketing capabilities, suggesting a strong ROI for businesses focused on marketing efficiency.

To learn more, read our detailed Oracle CRM vs. SAS Marketing Automation Report (Updated: June 2025).

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

June 2025

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Helped 860,632 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

CRM (8th)

SAS Marketing Automation

Ranking in Marketing Automation

17th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has a wide variety of use cases."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"The solution is scalable."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"The reporting features are valuable."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

More Oracle CRM pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"The performance could be better."

"An improvement would be to lower the price of the license."

"The solution's mobile app needs to be enriched with more functionalities in the future."

"The cost can be a bit more expensive compared to other options."

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

More Oracle CRM cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"The licensing is on a yearly basis."

"The cost of a license with support is slightly higher than a regular license."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The product's pricing is manageable and flexible."

"The solution is expensive."

"Compared to alternative solutions Oracle CRM is expensive."

"It is not cheap. It is more suitable for big companies."

More Oracle CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

11%

University

11%

Government

11%

Financial Services Firm

25%

Computer Software Company

15%

Comms Service Provider

15%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

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Comparisons

Siebel CRM vs Oracle CRM

Compared 34% of the time

SAP CRM vs Oracle CRM

Compared 30% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 100% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Oracle CRM

June 2025

Download Oracle CRM product report

Buyer's Guide

Marketing Automation

June 2025

Download SAS Marketing Automation product report

Also Known As

Market2Lead

SAS Campaign Management

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Staples

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

June 2025

Free Report: Oracle CRM vs. SAS Marketing Automation

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