Oracle CRM vs SAS Marketing Automation comparison

Oracle and SAS are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 8.0, while SAS is ranked #18. Oracle holds a 2.2% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Oracle CRM

Read 41 Oracle CRM reviews

2,368 Views
474 Comparison Views

90% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

455 Views
350 Comparison Views

100% willing to recommend

Oracle CRM

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and SAS Marketing Automation compete in the customer relationship and marketing automation categories. Oracle CRM holds an advantage in pricing and customer support, while SAS Marketing Automation's robust features justify its pricing for those prioritizing advanced capabilities.

Features: Oracle CRM focuses on sales automation, comprehensive analytics, and integrated customer interactions. SAS Marketing Automation is known for data-driven marketing tools, advanced targeting, and robust analytics.

Ease of Deployment and Customer Service: Oracle CRM offers a flexible deployment model with strong support services, easing integration. Its cloud architecture allows quick implementations. SAS Marketing Automation also provides a flexible deployment model, though setup may require skilled support, extending deployment time.

Pricing and ROI: Oracle CRM is known for competitive setup costs and delivers quicker ROI with straightforward pricing and packaged solutions. SAS Marketing Automation may require higher initial investment but offers substantial long-term benefits with powerful analytics and marketing capabilities, suggesting a strong ROI for businesses focused on marketing efficiency.

To learn more, read our detailed Oracle CRM vs. SAS Marketing Automation Report (Updated: February 2026).

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (6th)

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.2%, up from 1.6% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle CRM	2.2%
SAS Marketing Automation	1.5%
Other	96.3%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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reviewer1549071

Senior Solution Architecht at a comms service provider with 10,001+ employees

Highly customizable but should have more out-of-the-box features

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"It has a wide variety of use cases."

"Case management, incident management, and request management features are valuable."

"The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud."

"The product is straightforward to set up. There's no difficulty."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform."

More Oracle CRM pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"The user interface and performance could be better."

"The configuration requires a lot of technical intervention."

"The licensing is expensive."

"The product is complicated to use for new users."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"An improvement would be to lower the price of the license."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"It's not perfect with technical support from Oracle CRM, which is why we have managed services because it's far easier to get our issues addressed than going through tech support."

More Oracle CRM cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The solution is expensive."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"Compared to alternative solutions Oracle CRM is expensive."

"The licensing is on a yearly basis."

"The product’s pricing is very high."

More Oracle CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

11%

Manufacturing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

No data available

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, ...

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Comparisons

SAP CRM vs Oracle CRM

Compared 14% of the time

Siebel CRM vs Oracle CRM

Compared 12% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 12% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Oracle Eloqua vs Oracle CRM

Compared 6% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 25% of the time

Marketo vs SAS Marketing Automation

Compared 22% of the time

Act-On Software vs SAS Marketing Automation

Compared 19% of the time

Right On Interactive vs SAS Marketing Automation

Compared 18% of the time

Oracle Eloqua vs SAS Marketing Automation

Compared 16% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Oracle CRM

January 2026

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Buyer's Guide

Marketing Automation

January 2026

Download SAS Marketing Automation product report

Also Known As

Market2Lead

SAS Campaign Management

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Staples

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

February 2026

Free Report: Oracle CRM vs. SAS Marketing Automation

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