Oracle CRM vs SAS Marketing Automation comparison

Oracle and SAS are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.6, while SAS is ranked #18. Oracle holds a 2.0% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Oracle CRM

Read 40 Oracle CRM reviews

1,649 Views
181 Comparison Views

90% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

321 Views
225 Comparison Views

100% willing to recommend

Oracle CRM

SAS Marketing Automation

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and SAS Marketing Automation compete in the customer relationship and marketing automation categories. Oracle CRM holds an advantage in pricing and customer support, while SAS Marketing Automation's robust features justify its pricing for those prioritizing advanced capabilities.

Features: Oracle CRM focuses on sales automation, comprehensive analytics, and integrated customer interactions. SAS Marketing Automation is known for data-driven marketing tools, advanced targeting, and robust analytics.

Ease of Deployment and Customer Service: Oracle CRM offers a flexible deployment model with strong support services, easing integration. Its cloud architecture allows quick implementations. SAS Marketing Automation also provides a flexible deployment model, though setup may require skilled support, extending deployment time.

Pricing and ROI: Oracle CRM is known for competitive setup costs and delivers quicker ROI with straightforward pricing and packaged solutions. SAS Marketing Automation may require higher initial investment but offers substantial long-term benefits with powerful analytics and marketing capabilities, suggesting a strong ROI for businesses focused on marketing efficiency.

To learn more, read our detailed Oracle CRM vs. SAS Marketing Automation Report (Updated: September 2025).

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

September 2025

Download the complete report

Helped 867,676 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (8th)

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 2.0%, up from 1.1% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle CRM	2.0%
SAS Marketing Automation	1.5%
Other	96.5%

Marketing Automation

Featured Reviews

Erick Kathurima

CIO at Clarinox Technologies

Seamless integration supports comprehensive customer management

I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

Read full review

Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics."

"The most valuable features of the solution I like are its stability and customization."

"The forecasting reporting section was the most useful."

"The most important feature is the ability to assign a plan using the manual close function."

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"We are able to take back control of our client sales information and analyze it for the future to improve."

"The solution is scalable."

More Oracle CRM pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"An improvement would be to lower the price of the license."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"With Oracle CRM, people report some usual downtime and frequent outages."

"The product is not intuitive."

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"Customization is an area in the solution that takes too much time. So, it needs to be improved."

More Oracle CRM cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"The product’s pricing is very high."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The product's pricing is manageable and flexible."

"The cost of a license with support is slightly higher than a regular license."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"Compared to alternative solutions Oracle CRM is expensive."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

More Oracle CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

867,676 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

11%

Computer Software Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	2
Large Enterprise	22

No data available

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

The AI feature needs improvement. The technical support also has room for improvement.

See all answers

Ask a question

Earn 20 points

Comparisons

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 26% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Oracle Eloqua vs Oracle CRM

Compared 6% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 65% of the time

Right On Interactive vs SAS Marketing Automation

Compared 35% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2025

Download Oracle CRM product report

Buyer's Guide

Marketing Automation

August 2025

Download SAS Marketing Automation product report

Also Known As

Market2Lead

SAS Campaign Management

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Staples

Buyer's Guide

Oracle CRM vs. SAS Marketing Automation

September 2025

Free Report: Oracle CRM vs. SAS Marketing Automation

Find out what your peers are saying about Oracle CRM vs. SAS Marketing Automation and other solutions. Updated: September 2025.

DOWNLOAD NOW

867,676 professionals have used our research since 2012.

See our Oracle CRM vs. SAS Marketing Automation report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.