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Oracle CRM vs SAS Marketing Automation comparison

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Featured Review
Buyer's Guide
Marketing Automation
July 2022
Find out what your peers are saying about Salesforce, Oracle, HubSpot and others in Marketing Automation. Updated: July 2022.
621,703 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"We are able to take back control of our client sales information and analyze it for the future to improve.""For the most part, the solution is straightforward.""It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements.""Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases.""Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance.""CRM's performance is good, we've never faced any issues with it.""The forecasting reporting section was the most useful.""Technical support is very fast. It's customer friendly."

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"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

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Cons
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays.""The performance could be better.""I'd like to see more feature enhancements.""The data visualization should be better in Oracle CRM.""The user interface and performance could be better.""The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it.""The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends.""This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

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"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

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Pricing and Cost Advice
  • "It is not cheap. It is more suitable for big companies."
  • "We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
  • "We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
  • "There are licenses needed to use this solution and they are managed by our product team."
  • "Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
  • "The licensing is on a yearly basis."
  • "The cost of a license with support is slightly higher than a regular license."
  • "The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
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    Questions from the Community
    Top Answer:We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle. If you have many Oracle products, you can get a cheaper rate perhaps as we did. The cost… more »
    Top Answer:It's a good product but the are some performance issues. The performance can be improved. The initial setup is complex, it could be improved to be more simplified.
    Top Answer:SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you… more »
    Top Answer:You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise… more »
    Top Answer:SAS Marketing Automation is a data analytics platform. I have a data analytics background, and this is my actual role. SAS has a lot of capacities to work with massive amounts of data.
    Ranking
    2nd
    Views
    1,230
    Comparisons
    926
    Reviews
    12
    Average Words per Review
    381
    Rating
    8.3
    7th
    Views
    457
    Comparisons
    379
    Reviews
    1
    Average Words per Review
    521
    Rating
    8.0
    Comparisons
    Also Known As
    Market2Lead
    SAS Campaign Management
    Learn More
    Overview

    On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Offer
    Learn more about Oracle CRM
    Learn more about SAS Marketing Automation
    Sample Customers
    Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
    Staples
    Top Industries
    REVIEWERS
    Manufacturing Company29%
    Pharma/Biotech Company14%
    Transportation Company14%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company28%
    Comms Service Provider21%
    Government6%
    Manufacturing Company5%
    VISITORS READING REVIEWS
    Computer Software Company32%
    Comms Service Provider22%
    Financial Services Firm14%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business44%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise17%
    Large Enterprise67%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise20%
    Large Enterprise63%
    Buyer's Guide
    Marketing Automation
    July 2022
    Find out what your peers are saying about Salesforce, Oracle, HubSpot and others in Marketing Automation. Updated: July 2022.
    621,703 professionals have used our research since 2012.

    Oracle CRM is ranked 2nd in Marketing Automation with 13 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 1 review. Oracle CRM is rated 8.4, while SAS Marketing Automation is rated 8.0. The top reviewer of Oracle CRM writes "Straightforward to set up with good modules and excellent support". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Salesforce Sales Cloud and Oracle Eloqua, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, Siebel Marketing Resource Management, SAP CRM and Marketo.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.