Microsoft Entra ID vs OneLogin by One Identity comparison

Microsoft and One Identity are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Microsoft is ranked #1 with an average rating of 8.7, while One Identity is ranked #9 with an average rating of 8.4. Microsoft holds a 23.3% mindshare in IAMS, compared to One Identity’s 2.3% mindshare. Additionally, 95% of Microsoft users are willing to recommend the solution, compared to 100% of One Identity users who would recommend it.

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Executive SummaryUpdated on Jul 13, 2025

OneLogin by One Identity and Microsoft Entra ID compete in the identity and access management category. Microsoft Entra ID has an upper hand with its strong integration capabilities within Microsoft's ecosystem, providing a seamless identity management experience for both on-premises and cloud environments.

Features: OneLogin by One Identity is recognized for its ease of onboarding, centralized management, and integration capabilities, offering a streamlined experience for desktop SSO, multifactor authentication, and user role creation. Microsoft Entra ID is highly integrated with Microsoft’s products, offering strong multifactor authentication and conditional access policies, which benefit both on-premises and cloud deployments.

Room for Improvement: OneLogin by One Identity can improve its support and reporting functionalities, with users needing better user management interfaces and more reliable connector options. The acquisition by One Identity has led to concerns over service stability. Microsoft Entra ID needs to enhance its documentation, simplify complex licensing models, and improve integrations with non-Microsoft platforms. Users have noted challenges with complex interface navigation and Microsoft Authenticator integration.

Ease of Deployment and Customer Service: OneLogin by One Identity offers reliable support but faces inconsistencies post-acquisition, with some challenges in cloud deployments. Microsoft Entra ID benefits from being part of the Microsoft ecosystem, although its complex interface can complicate deployment and management.

Pricing and ROI: OneLogin by One Identity is competitively priced, providing substantial ROI through streamlined operations. Pricing stability is a concern post-acquisition. Microsoft Entra ID's pricing is part of the Microsoft 365 ecosystem, offering flexibility through licensing tiers. It is more expensive but offers comprehensive features and integration justifying the cost, especially for organizations using Microsoft products heavily.

To learn more, read our detailed Microsoft Entra ID vs. OneLogin by One Identity Report (Updated: September 2025).

Buyer's Guide

Microsoft Entra ID vs. OneLogin by One Identity

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Omada Identity

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Omada Identity is 2.9%, down from 3.0% compared to the previous year. The mindshare of Microsoft Entra ID is 23.3%, down from 29.6% compared to the previous year. The mindshare of OneLogin by One Identity is 2.3%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
Product	Market Share (%)
Microsoft Entra ID	23.3%
Omada Identity	2.9%
OneLogin by One Identity	2.3%
Other	71.5%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Pernilla Hulth

IAM Project Manager (Independent) at a retailer with 10,001+ employees

The interface is easy to use and gives you a solid overview

The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

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Bahram Piri

Chief Executive Officer & Founder at IDmelon Technologies

Security focus and seamless implementation increase platform productivity

Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

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Ben Ruset

Senior Director of Infrastructure at Whip Media

Streamlines access management with top-notch support, and a user-friendly interface, making it a highly effective solution for businesses of all sizes

During my evaluation of various products, one standout feature of OneLogin that impressed me was their mobile app for authentication through push notifications. Unlike traditional methods involving rotating codes, the OneLogin app simplifies the process by sending a push notification asking if the login attempt is legitimate. If confirmed, the login proceeds seamlessly. The primary benefit is its user-friendly interface, making it particularly accessible for non-technical users. One aspect I particularly appreciate is their exceptional customer support whenever I've needed assistance. Their sales team has also been highly responsive and helpful in connecting me with necessary resources, although we haven't faced any major challenges.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."

"Omada's best feature is creating accounts, automatically assigning permissions, and distributing resources based on assignment policies."

"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."

"The most valuable functionality of the solution for us is that when employees stop working for the municipality, they are automatically disabled in Active Directory. Omada controls that 100 percent. They are disabled for 30 days, and after that time Omada deletes the Active Directory account. The same type of thing happens when we employ a new person. Their information is automatically imported to Omada and they are equipped with the roles and rights so they can do their jobs."

"User-friendly solution."

"The most valuable feature for us is the ability to set up connectors to various IT systems and offer a wide range of supported connectors."

"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."

"The thing that I find most valuable is that Omada consists of building blocks, which means that you can configure almost anything you want without using custom code, making it pretty easy to do. It's possible to connect to multiple target systems and to create one role that consists of different permissions in the different target systems. So one role in Omada can make sure that you have an account in three different systems."

More Omada Identity pros

"Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model."

"The portal version of the Azure active directory is pretty robust."

"Microsoft Entra ID scales effectively with the growing needs of our organization, as we have never faced any challenges with its scalability."

"The user functionality enables us to provide different levels of access, across many applications, for each user. We can customize the access level and set a security level in connection with that access. For instance, we can require MFA. That is a feature that helps enhance our security posture a lot."

"Being able to use Azure AD means that you can use some of the Azure AD security features like Advanced Password Protection. As well as querying your normal password requirements like lengths and complexity, Azure AD has a feature in which you can put specific words. It can be words to do with your company, words to do with your company location, or words that a lot of your employees would otherwise use. You can disallow them. It's very good at making more obvious passwords, ones they're not allowed to use anymore. That's a good feature."

"The single sign-on of the solution is the most valuable aspect."

"Microsoft Entra ID efficiently responds to numerous requests, and we have not faced significant connectivity issues, making it reliable."

"It is great for mom-and-pop shops or small businesses that are truly coming into the enterprise ecosystem and that have not come from a legacy environment."

More Microsoft Entra ID pros

"OneLogin is efficient."

"In my role, the most valuable features are two-factor authentication and self-service password reset. The most helpful feature for the institution as a whole is probably the single sign-on. As an IT director, I care about security and ease of use."

"One aspect I particularly appreciate is their exceptional customer support whenever I've needed assistance."

"It's super useful to have a single pane of glass when it comes to access management."

"The most valuable feature is the ease with which we can manage the sign-on feature."

"The single sign-on and the fact that we can integrate everything in one place and control from there were valuable features of this solution."

"The directory integration and SCIM provisioning are probably the best features compared to competitors."

"Once I made the OneLogin ID, it would essentially make user names and passwords for every application that we had."

More OneLogin by One Identity pros

Cons

"The current reporting tools in Omada are limited, but we expect significant improvements in the new version."

"The web GUI can be improved."

"The user interface should have a more flexible design, where you can change it to your requirement."

"What I would most like to see added to the product is role management, especially enterprise or business role management, and the processes around that."

"The comprehensiveness of Omada's out-of-the-box connectors for the applications we use could be better. We are getting a new HR system called Cornerstone for which they do not have an out-of-the-box connector, so we have to take the REST connector and play around with it."

"In our organization, all the data is event-driven, which means that if an attribute is changed in the source system, it can be updated within a few seconds in all end-user systems. There is room for improvement in Omada regarding that. Omada is still batch-based for some processes, so sometimes it can take an hour or even four hours before the execution is run and the update is sent."

"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience."

"Improved traceability would be helpful for administrators. For example, let's say a user's permission is being revoked. We can only see the system that has carried out a particular action but not what triggered it. If an event definition or something has changed in the criteria for the permission being removed or something like that, we don't have immediate access to that information. It takes a little detective work."

More Omada Identity cons

"Microsoft could improve by stabilizing its branding. I still call it Azure AD. Some of the customers I work with call it Azure AD. Branding makes you stand out in the market, but it is something that also confuses people."

"Microsoft has so many different requirements and priorities that sometimes they don't invest all their energy into the products that you have expectations to investigate."

"In terms of connecting the web application, there is technology for single sign-on. When we use it, the solution opens very slowly. It might be a bandwidth issue, and some content will not work on that portal."

"The scalability of the solution is good."

"The downside of using a single password to access the entire system is that if those credentials are compromised, the hacker will have full access."

"There should be a clearer separation between objects held in Entra and Azure, so we don't need to approach the Entra ID team to create rules, policies, and app registrations. It would help if we could make independent IDs on the Azure side to go through that team to create a role, change permissions, or create something for a specific task."

"It could be better if a simple member could understand more easily the prices of the products and packages offered by Microsoft."

"I would like to be able to authenticate Wi-Fi users using the Azure ID"

More Microsoft Entra ID cons

"having a RESTful implementation instead of RPC would have been more desirable."

"The uptime has not been great recently, with some outages lasting six, seven, or eight hours."

"We've been experiencing some pain points since the acquisition. For example, there have been some outages we didn't see previously, which are a big topic with my executive team. You have hundreds of applications relying on this service for login. If the service is unavailable, nobody can log into these applications."

"They have downtime twice a year or once in six months. During the downtime, the SSO page did not come up. When users wanted to get to their email, they were redirected to the OneLogin page, but the page did not come up, and MFA and logins failed. It completely crippled us."

"The tool must be made more robust."

"I'd like OneLogin to have a customization section that displays the company's offerings, categorized by different topics."

"In terms of managing the users on a large scale, it would be easier if they had some kind of user management portal."

"While I initially used OneLogin's desktop feature to extend SSO, I discontinued it two years ago due to limitations."

More OneLogin by One Identity cons

Pricing and Cost Advice

"It is licensed per managed user per year."

"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."

"Omada is expensive."

"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."

"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."

"While Omada Identity carries a premium price tag, it proves to be cost-effective."

"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."

"The pricing for Omada Identity is fair."

More Omada Identity pricing and cost advice

"We don't really have a choice. It's the one shop in town. If you want this, you have to pay for it."

"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."

"We pay a yearly license. Licenses are very expensive."

"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."

"It is good. We have Office 365 E3, and then that is tied in with Azure Active Directory. I believe that we only have to pay for our technician-level access or IT department access for Azure Active Directory Premium, which I am sure they call Entra Premium P2 licensing, so it is not a very large cost. We just adopted that, and that gives us a lot of insights into user security that we would not otherwise have."

"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."

"Entra has P1 and P2 licenses that are bundled with lots of applications."

"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."

More Microsoft Entra ID pricing and cost advice

"The price of the licensing is fine."

"Surprisingly expensive given the price of on-premise solutions."

"It was cheap in the beginning, and then it became very expensive. We were initially charged $2 per user per month, which was fine, but by the second year, they increased it to $5 per user. That became very expensive for us because we had about 1,500 users. At $2 per user, it comes out to be $3,000 a month, which is $36,000 a year. If we move to $5 per user, it comes out to be $7,500 a month. That made its cost so high. That is why we removed the product because the cost was high."

"The pricing and licensing are reasonable. It is much cheaper than other products."

"While I wish OneLogin's pricing was more affordable, their licensing model, which is based on per user, is acceptable."

"OneLogin's pricing, from the perspective of the education sector, seems quite reasonable for the value it delivers."

"We were happy with the price we got when we signed up, but I don't know what will happen when the time comes to renew because it is a different company now. We haven't seen any pricing models or had that discussion yet. My renewal is a year and a half away. It's worth what we're paying for it. There's no way we could provide the level of service for cheaper or try to do the same in-house."

"The pricing for OneLogin seems to be okay. The pricing and licensing are affordable. If you'd consider OneLogin to be expensive, it's worth it."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Government

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

Government

Computer Software Company

20%

Healthcare Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	3
Large Enterprise	41

By reviewers
Company Size	Count
Small Business	80
Midsize Enterprise	36
Large Enterprise	132

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What do you like most about Omada Identity Cloud?

As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...

See all answers

What is your experience regarding pricing and costs for Omada Identity Cloud?

They are positioned at a good price point. They are lower than some of their competitors.

See all answers

What needs improvement with Omada Identity Cloud?

The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...

See all answers

How does Duo Security compare with Microsoft Authenticator?

We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...

See all answers

What do you like most about Azure Active Directory?

It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...

See all answers

What is your experience regarding pricing and costs for Azure Active Directory?

Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...

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What do you like most about OneLogin by One Identity?

OneLogin is efficient.

See all answers

What needs improvement with OneLogin by One Identity?

There have been some outages over the years. The uptime has not been great recently, with some outages lasting six, s...

See all answers

What is your primary use case for OneLogin by One Identity?

We use OneLogin by One Identity to provide SAML authentication and single sign-on for all of our SaaS apps.

See all answers

Comparisons

SailPoint Identity Security Cloud vs Omada Identity

Compared 29% of the time

Saviynt vs Omada Identity

Compared 16% of the time

One Identity Manager vs Omada Identity

Compared 8% of the time

SAP Identity Management vs Omada Identity

Compared 5% of the time

Ping Identity Platform vs Omada Identity

Compared 4% of the time

More Omada Identity Competitors

Google Cloud Identity vs Microsoft Entra ID

Compared 9% of the time

Microsoft Intune vs Microsoft Entra ID

Compared 8% of the time

Amazon Cognito vs Microsoft Entra ID

Compared 5% of the time

Okta Workforce Identity vs Microsoft Entra ID

Compared 5% of the time

Auth0 vs Microsoft Entra ID

Compared 5% of the time

More Microsoft Entra ID Competitors

LastPass Business vs OneLogin by One Identity

Compared 14% of the time

Okta Workforce Identity vs OneLogin by One Identity

Compared 11% of the time

Auth0 vs OneLogin by One Identity

Compared 8% of the time

One Identity Manager vs OneLogin by One Identity

Compared 7% of the time

Tools4ever HelloID vs OneLogin by One Identity

Compared 7% of the time

More OneLogin by One Identity Competitors

Product Reports

Buyer's Guide

Omada Identity

September 2025

Download Omada Identity product report

Buyer's Guide

Microsoft Entra ID

September 2025

Download Microsoft Entra ID product report

Buyer's Guide

OneLogin by One Identity

September 2025

Download OneLogin by One Identity product report

Also Known As

Omada Identity Suite, Omada Identity Cloud

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator

OneLogin, OneLogin Workforce Identity

Interactive Demo

Demo not available

Omada

Microsoft

Demo not available

One Identity

Overview

Omada Identity is an identity governance and administration (IGA) solution designed to help organizations manage and secure digital identities and access across their IT environments. It focuses on enhancing security, compliance, and efficiency by automating identity management processes.

Omada Identity offers a robust set of features that streamline identity lifecycle management, access governance, and compliance reporting. It integrates with a wide range of IT systems, applications, and data sources, providing a centralized platform for managing user identities and access rights. The solution enables organizations to enforce security policies, ensure regulatory compliance, and reduce the risk of unauthorized access.

What are the critical features of Omada Identity?

Identity Lifecycle Management: Automates the process of creating, updating, and deactivating user identities throughout their lifecycle.
Access Governance: Ensures that users have appropriate access rights, enabling continuous monitoring and recertification of access.
Compliance Reporting: Provides comprehensive reporting capabilities to demonstrate compliance with regulatory requirements.
Role-Based Access Control (RBAC): Simplifies the assignment and management of access rights based on user roles within the organization.
Self-Service Access Requests: Empowers users to request access to resources through a user-friendly portal, reducing administrative burden.
Integration Capabilities: Seamlessly integrates with various systems, applications, and data sources for unified identity and access management.

What benefits or ROI items should users look for in the reviews when evaluating Omada Identity?

Improved Security: By ensuring that only authorized users have access to sensitive information, Omada Identity enhances overall security posture.
Regulatory Compliance: Helps organizations meet compliance requirements by providing detailed audit trails and reporting features.
Operational Efficiency: Automates routine identity management tasks, reducing manual effort and freeing up IT resources for strategic initiatives.
User Productivity: Streamlines access management processes, enabling users to quickly obtain the resources they need to perform their jobs.
Reduced Risk: Minimizes the risk of data breaches and insider threats by enforcing strict access controls and continuous monitoring.

Omada Identity is widely adopted across various industries, including healthcare, finance, and manufacturing. In healthcare, it helps protect patient data and comply with regulations like HIPAA. In finance, it ensures compliance with SOX and other financial regulations. In manufacturing, it secures access to sensitive production data and intellectual property.

Pricing and licensing for Omada Identity are typically based on the number of users and the specific features required. Customer support is available through various channels, including online resources, support tickets, and professional services for implementation and customization.

In summary, Omada Identity is a comprehensive IGA solution that enhances security, compliance, and efficiency in managing digital identities and access.

Omada

Microsoft Entra ID is an advanced identity and access management service offering seamless single sign-on, multifactor authentication, and centralized user access across applications, enhancing security and efficiency for organizations transitioning to cloud-based environments.

Recognized for its centralized management, Microsoft Entra ID significantly boosts organizational security by integrating features such as conditional access and identity protection. It supports a wide array of applications, facilitating a secure transition from on-premises to scalable cloud environments. By adopting robust security measures and flexible identity management, organizations can streamline operations and ensure consistent user experiences. However, challenges like confusing licensing costs, outdated documentation, and limited integration with non-Microsoft applications persist. Enhancements in technical support, interface design, and more granular permissions are needed to address these issues effectively.

What are the key features of Microsoft Entra ID?

Seamless Single Sign-On: Allows users to access multiple applications with one set of credentials.
Multifactor Authentication: Adds an extra layer of security by requiring multiple forms of verification.
Conditional Access: Provides adaptive policies to ensure the right access under the right conditions.
Identity Protection: Detects and responds to potential vulnerabilities and threats.
Privileged Identity Management: Controls and monitors access to critical resources.

What benefits should users expect when evaluating Microsoft Entra ID?

Enhanced Security: Protects against unauthorized access and data breaches.
Operational Efficiency: Centralizes identity management to reduce administrative tasks.
Scalability: Supports growth by accommodating evolving IT environments.
Cost Management: Facilitates cost control through centralized systems and automated processes.

In healthcare, Microsoft Entra ID facilitates secure patient record access and compliance with industry regulations. Financial institutions rely on it for robust security measures in safeguarding client data. In the education sector, it streamlines access to online resources for students and faculty. Global enterprises benefit from its ability to manage complex identity frameworks across multiple regions, ensuring reliable security amidst increasing cyber threats.

Microsoft

OneLogin by One Identity is a cloud-based access management solution for the modern enterprise. It delivers secure access for every user, every app and every device to meet an organization’s Workforce and Customer and Identity and Access Management (CIAM) needs.

OneLogin provides secure single sign-on, multi-factor authentication (supporting a wide array of passwordless authentication factors), adaptive authentication, desktop-level MFA, directory integration with AD, LDAP, G Suite and other external directories, identity lifecycle management and much more. OneLogin advanced authentication capabilities provide multi-layer, context aware and risk-based protection, minimizing the most common attacks and resulting in increased security, a frictionless user experience, and compliance with regulatory requirements. Furthermore, OneLogin’s user-friendly interface and streamlined design make it easy for end users and IT administrators to navigate the platform and remain productive.

One Identity

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.

OneLogin has thousands of customers across multiple industries and from around the globe such as Uber, Airbnb, Noom, Petco, Sony, Lucky Brand, Tesco, Airbus, Japan Airlines, Aetna, Compass, Kaplan, Susan G. Komen, AAA and PennyMac.

Buyer's Guide

Microsoft Entra ID vs. OneLogin by One Identity

September 2025

Free Report: Microsoft Entra ID vs. OneLogin by One Identity

Find out what your peers are saying about Microsoft Entra ID vs. OneLogin by One Identity and other solutions. Updated: September 2025.

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