No more typing reviews! Try our Samantha, our new voice AI agent.

Microsoft Dynamics CRM vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Microsoft Dynamics CRM enhances operations, boosting efficiency and ROI, despite high costs, with benefits varying by industry and implementation.
Sentiment score
7.5
OneSignal boosts ROI with subscriber growth, cost savings, increased traffic, conversions, and improved retention rates, enhancing customer engagement.
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
Chief Digital Officer at Cipher7
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.
Software Engineer at Medtronic
We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Dotnet Developer at AT&T
We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.
Marketing Director at UPS
 

Customer Service

Sentiment score
5.6
Microsoft Dynamics CRM support is responsive but inconsistent; premium plans and local partners improve service for large enterprises.
Sentiment score
8.5
OneSignal's customer service is proactive and efficient, providing cost-effective, 24/7 support and quick resolution of issues.
I would rate customer support as ten out of ten.
CISO at a financial services firm with 501-1,000 employees
When we create a technical ticket for Microsoft, mostly the ETA is two to three days, but we mostly get responded to in 24 hours.
Principal Consultant at Systems Limited
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Head of Digital Transformation at Simplified Consulting
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
Account Manager at Samsung
They are lightning-fast to respond to our queries and are solution-oriented.
Marketing Director at UPS
The customer support has been very responsive, proactive, and solution-oriented.
Dotnet Developer at AT&T
 

Scalability Issues

Sentiment score
7.3
Microsoft Dynamics CRM offers scalability and adaptability, though customizations, standalone stability, and license management can pose challenges.
Sentiment score
8.0
OneSignal is praised for scalability, supporting growth and adapting to various organization sizes despite some initial scaling concerns.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
CISO at a financial services firm with 501-1,000 employees
I would give it a ten out of ten for scalability.
Head of Digital Transformation at Simplified Consulting
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
Chief Digital Officer at Cipher7
OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.
Marketing Director at UPS
OneSignal's scalability grows with the needs of my organization, so it is very scalable and expands with the growth of my organization and needs.
Data Analyst at United Home Health and Behavioral Services
 

Stability Issues

Sentiment score
7.8
Microsoft Dynamics CRM boasts high stability, minimal downtime, and enhanced availability, thanks to Azure Cloud integration and regular updates.
Sentiment score
8.7
Users commend OneSignal for its stable and reliable performance, with concerns only around scalability under large-scale conditions.
I would rate it ten out of ten.
CISO at a financial services firm with 501-1,000 employees
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
Chief Digital Officer at Cipher7
In the last two or three years, I have not seen anything or heard of that occurring with someone else anywhere in our organization.
Principal Consultant at Systems Limited
In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.
Customer Service Specialist at KPMG USA
I have not noticed any downtime, and it has performed well so far.
Software Engineer at Medtronic
OneSignal is very stable; I have not experienced any lagging or downtime.
Dotnet Developer at AT&T
 

Room For Improvement

Microsoft Dynamics CRM is complex, requiring customization, with slow support, costly pricing, and needing improved user-friendliness and integration.
OneSignal should accelerate feature development, enhance design and pricing, improve automation, and offer better support and API functionality.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
CISO at a financial services firm with 501-1,000 employees
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Head of Digital Transformation at Simplified Consulting
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.
Chief Digital Officer at Cipher7
We have to do separate notifications for the app and website, which is time-consuming.
Customer Service Specialist at KPMG USA
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Account Manager at Samsung
An inbuilt and easy-to-use segmentation should also be included.
Software Engineer at Medtronic
 

Setup Cost

Microsoft Dynamics CRM pricing ranges from $50-$115/user monthly, competitive with Salesforce, yet complex for small businesses.
Enterprise users prefer OneSignal for its cost-effective pricing, straightforward licensing, and excellent customer support compared to alternatives.
When we compare it to SAP or something like that, Microsoft Dynamics CRM is a very affordable solution.
Principal Consultant at Systems Limited
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
CISO at a financial services firm with 501-1,000 employees
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
Head of Digital Transformation at Simplified Consulting
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Software Engineer at Medtronic
The licensing is very cost-effective, making its affordability very high.
Digital Marketing Manager at Unilever
the cost is very effective compared to other mediums
Customer Service Specialist at KPMG USA
 

Valuable Features

Microsoft Dynamics CRM is ideal for seamless Microsoft integration, customization, and robust features for sales management and customer engagement.
OneSignal enhances engagement with instant notifications, segmentation, and multi-platform support, boosting retention and conversion while reducing costs.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
CISO at a financial services firm with 501-1,000 employees
The CRM is very fast, which is the most important aspect, and it's very handy.
Data Scientist at a financial services firm with 11-50 employees
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
Head of Digital Transformation at Simplified Consulting
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
Customer Service Specialist at KPMG USA
The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.
Software Engineer at Medtronic
OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Marketing Director at UPS
 

Categories and Ranking

Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
OneSignal
Ranking in CRM
16th
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Microsoft Dynamics CRM is 2.8%, down from 9.9% compared to the previous year. The mindshare of OneSignal is 0.4%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM2.8%
OneSignal0.4%
Other96.8%
CRM
 

Featured Reviews

NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Government
9%
Manufacturing Company
7%
Construction Company
7%
Construction Company
41%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
By reviewers
Company SizeCount
Small Business4
Large Enterprise18
 

Questions from the Community

What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
What is your experience regarding pricing and costs for OneSignal?
OneSignal is a very cost-effective and highly affordable tool.
What needs improvement with OneSignal?
For the product itself, I would say it's well-structured, but eventually, we didn't go for it because the engineering team suggested that we can use AI to automatically create such features. Even a...
What is your primary use case for OneSignal?
My team has been using OneSignal as a trial a few months ago. We are trying OneSignal because we have some education programs with one of our partners, so we were thinking about maintaining a mail ...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Information Not Available
Find out what your peers are saying about Microsoft Dynamics CRM vs. OneSignal and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.