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Mention vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Mention
Ranking in Social Media Analytics Software
6th
Average Rating
6.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Sprout Social
Ranking in Social Media Analytics Software
2nd
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Social CRM (6th), Social Media Management Solutions (5th), AI Customer Experience Personalization (112th), AI Content Creation (66th)
 

Mindshare comparison

As of April 2026, in the Social Media Analytics Software category, the mindshare of Mention is 6.2%, up from 5.1% compared to the previous year. The mindshare of Sprout Social is 17.2%, up from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Analytics Software Mindshare Distribution
ProductMindshare (%)
Sprout Social17.2%
Mention6.2%
Other76.6%
Social Media Analytics Software
 

Featured Reviews

it_user507921 - PeerSpot reviewer
VP of Marketing at OurCrowd
Filter news items by quality and trustworthiness of source, but customer support needs improvement
I'm sure it's great to use on their own site, but it's just not how we are using it. In the sales cycle, they were very helpful, and in the beginning, their reps were still very helpful. In fact, they still are today but we keep getting switched between customer reps which is confusing.
Joyce Mayor - PeerSpot reviewer
Project Manager at Procter & Gamble
Unified social workflows have transformed reporting, listening, and engagement across channels
The best features Sprout Social offers are exceptional reporting capabilities and an intuitive user interface. I have several colleagues who use it to create posts, and the training takes about five minutes, especially for new users. Excellent customer service and a great social listening tool stand out as well. Aggregating mentions, quickly assessing the competitive landscape by channel, and excellent and highly responsive customer service are key strengths. I love the Sprout Social link feature to connect Instagram users with the URLs I am directing them to, and the flexibility to schedule across platforms in bulk or individually at optimal post times is valuable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We like the filtering news items by quality score, which is one of the reasons we are implementing it."
"We like the filtering news items by quality score, which is one of the reasons we are implementing it."
"Sprout Social has positively impacted my organization by saving us time and effort."
"Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate."
"Sprout Social has positively impacted my organization through time saving, quick reporting, and easy connection to our social media platforms."
"Sprout Social is a great and top-notch tool primarily for scheduling and planning our social media content on different pages, with really great support and it is a very cost-effective tool."
"Sprout Social has positively impacted my organization by facilitating seamless content planning and publishing, allowing us to engage with our clients and the public with well-timed and relevant posts."
"Sprout Social has positively impacted my organization by helping support steady follower growth through consistent posting, improving efficiency with easy content planning and scheduling, and enabling us to track everything, which is something we could not do before."
"Switching to Sprout Social saved our business and helped us achieve all we needed to achieve."
"Sprout Social has positively impacted my organization; since we started using Sprout Social, we've seen time savings and streamlined operations, it has helped us measure and improve our productivity, it helped double our overall social following, and it saved considerable time by bulk scheduling campaigns without going to every different platform."
 

Cons

"We like the interface on their website, and we like the idea, but we have been customers for six months and have been waiting for some bug fixes on their side to complete the API development."
"We like the interface on their website, and we like the idea, but we have been customers for six months and have been waiting for some bug fixes on their side to complete the API development."
"I believe technical support must be improved in Sprout Social."
"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."
"Sprout Social could be improved in several areas. The user interface could be more user-friendly and intuitive for new users."
"Sprout Social can be improved as it lacks native support for every social network."
"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."
"Additionally, it does not always support high-quality images or videos, and it is difficult to figure out how to get them into the platform."
"As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content."
"I sometimes find it difficult to drill down into deeper analytics when using Sprout Social."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Construction Company
11%
Manufacturing Company
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise11
 

Questions from the Community

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What is your experience regarding pricing and costs for Sprout Social?
My experience with pricing, setup cost, and licensing is that Sprout Social delivers good value for the price, making it very cost-effective.
What needs improvement with Sprout Social?
I wish the ability to tag other Facebook pages was a reality with Sprout Social. I think a partnership with unavailable platforms like Nextdoor would be a great improvement for my experience with S...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is social media scheduling, posting, and analytic reports, as it is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's...
 

Comparisons

 

Overview

 

Sample Customers

DDIMM, Livestorm, Champlain National Bank, Kajabi, Waves Audio, Domino Internet
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith