Marketo vs Structured comparison

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Marketo

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Executive SummaryUpdated on Oct 15, 2025

Marketo and Structured are both products in the digital marketing automation space, showcasing distinct abilities. Data comparisons indicate Marketo edges out with its integrations and analytics, while Structured excels in customization and ease of use.

Features: Marketo is known for extensive analytics, lead nurturing capabilities, and a wide range of integrations. It is well-suited for data-driven marketing strategies. Structured emphasizes flexibility and customization, featuring a user-friendly dashboard, adaptive automation tools, and an ability to deliver tailored solutions for diverse marketing teams.

Ease of Deployment and Customer Service: Marketo involves a complex deployment model, requiring significant onboarding time, and offers varied support channels but can delay responses. Structured offers a straightforward implementation process with timely customer service, appealing to businesses needing quick setup.

Pricing and ROI: Marketo has significant setup costs, but the potential for high ROI through enhanced analytics and lead conversion justifies the expense for large enterprises. Structured provides a compelling ROI with adaptable features catering to diverse business needs, making it a cost-effective choice.

To learn more, read our detailed Marketo vs. Structured Report (Updated: September 2025).

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Marketo vs. Structured

September 2025

Helped 871,408 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Structured

Ranking in Marketing Automation

7th

Average Rating

9.0

Reviews Sentiment

4.7

Number of Reviews

Ranking in other categories

Channel Marketing Software (2nd)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Marketo is 11.7%, down from 16.1% compared to the previous year. The mindshare of Structured is 1.9%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	11.7%
StructuredWeb	1.9%
Other	86.4%

Marketing Automation

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Joan Morales

Head of Partner Marketing at Klaviyo Inc.

Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool

The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the scoring."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"The most valuable features are the Marketo emails, both sending and tracking."

"I have a good special setup and a huge NetFlow to the sales channel."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"The smart campaign looks quite interesting and useful."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

More Marketo pros

"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."

"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."

Cons

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Some modern Marketo features could be improved."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Revenue management, attribution, and ABM can all be improved."

More Marketo cons

"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."

"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."

Pricing and Cost Advice

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The licensing cost usually depends on the users."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"It is expensive. We have a yearly license."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The pricing is not cheap, but it's not that expensive either."

"The solution is expensive compared to others."

More Marketo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

No data available

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

What is your experience regarding pricing and costs for StructuredWeb?

The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a l...

What needs improvement with StructuredWeb?

To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume cont...

What is your primary use case for StructuredWeb?

My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller ...

Salesforce Marketing Cloud vs Marketo

Comparisons

Compared 30% of the time

HubSpot Marketing Hub vs Marketo

Compared 22% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

More Marketo Competitors

No data available

Product Reports

Download Marketo product report

Marketo

October 2025

Download Structured product report

September 2025

Also Known As

No data available

StructuredWeb

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

StructuredWeb redefines channel sales and marketing with an AI-driven platform, addressing key challenges like fragmented execution, manual content distribution, and low engagement.

Designed for enterprises such as IBM, Google, and Dell, StructuredWeb helps partners quickly launch, syndicate, and optimize multi-touch campaigns. It offers personalized guidance and resources, streamlining outreach and boosting demand through complete automation of marketing communication cycles.

What are the key features of StructuredWeb?

Campaign Automation: Manage email, social, webinar, and ads from one platform with over 130 languages supported for global reach.
Content Syndication: Effortlessly deliver content to partner portals and sites without needing IT support.
Marketplace & Add-Ons: Access a range of marketing services that partners can purchase using integrations.
Guided Partner Journeys: Step-by-step workflows ensure consistent and best-practice execution.
Platform Personalization: Tailor partner experiences based on profile, region, or tier.

What ROI should you expect?

Faster Time to Market: Launch complex campaigns swiftly without creative or IT delays.
Higher Partner Adoption: Increase confidence and participation with guided, localized resources.
Measurable ROI: Use analytics to track engagement and convert leads into opportunities.
Scalable Efficiency: Generate demand without increasing staff thanks to AI and integrated services.

StructuredWeb is implemented across various industries to enhance partner marketing efforts. It supports numerous marketing channels, making it adaptable for tech giants aiming to optimize their partner ecosystems and drive revenue growth. By leveraging this platform, businesses can ensure streamlined operations and effective collaboration with their partners.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE