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Marketing Creatio vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
78
Ranking in other categories
CRM Customer Engagement Centers (2nd), CRM (1st), Local Government CRM (1st), Sales Force Automation (1st)
 

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.2%, up from 0.6% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 21.3%, down from 24.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM21.3%
Marketing Creatio1.2%
Other77.5%
Marketing Management
 

Featured Reviews

JF
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.
Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"Microsoft Dynamics is user-friendly and intuitive. It's easy to understand how it works."
"Microsoft Dynamics CRM brings the most value in terms of its ease of implementation."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"Integration is the best feature of Microsoft Dynamics CRM. It integrates quickly across multiple apps and has a lot of APIs available that you can link to. It's very customizable, so we're able to tailor it to a client's needs."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"My access to Microsoft Dynamics CRM is limited, so I can only access the feature of registering the pipeline and activities. That feature is enough for me to do the job, and is what I find most valuable in the solution."
"The solution is scalable."
"Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support."
 

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"This CRM system needs to be more configurable. Its performance still needs improvement, because its screens hang while querying data. It's also not highly scalable, so scalability also needs improvement."
"We would like to see the tech support for this product improved, at present we are frequently waiting for a couple of days before we receive any response."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"I am happy with it. If anything, its interface could be improved."
"The performance could be improved."
"The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model."
"From my experience, the solution's tech support could improve with a quicker response time."
"A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability."
 

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"The cost varies on multiple factors including customization and the number of users."
"My organization pays for the license, and I do not know how much it costs."
"Microsoft Dynamics CRM is a little expensive solution."
"Licensing fees are paid on a monthly basis."
"The solution is not expensive."
"The solution is open source and is free. However, it does require a Dynamics 365 subscription."
"I rate the solution's pricing as a seven out of ten."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
11%
Financial Services Firm
11%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise19
 

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be tricky. On the reporting side, while there are various tools for reporting, they ...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics CRM include task management and sales.
 

Also Known As

bpm’online marketing
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: September 2025.
870,623 professionals have used our research since 2012.