Marketing Creatio vs Microsoft Dynamics CRM comparison

Creatio and Microsoft are both solutions in the Marketing Management category. Creatio is ranked #12, while Microsoft is ranked #2 with an average rating of 8.3. Creatio holds a 2.0% mindshare in MM, compared to Microsoft’s 16.2% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

245 Views
240 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 79 Microsoft Dynamics CRM reviews

6,552 Views
1,638 Comparison Views

93% willing to recommend

Marketing Creatio

Microsoft Dynamics CRM

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Executive Summary

We performed a comparison between Marketing Creatio and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: January 2026).

Buyer's Guide

Marketing Management

January 2026

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Helped 881,665 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

12th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (2nd), CRM (1st), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of February 2026, in the Marketing Management category, the mindshare of Marketing Creatio is 2.0%, up from 0.8% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 16.2%, down from 23.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Microsoft Dynamics CRM	16.2%
Marketing Creatio	2.0%
Other	81.8%

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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NavinJacob

Chief Digital Officer at Cipher7

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"Dynamics is easy to use. There are several fields I can filter."

"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."

"The support is brilliant. All OEMs are pretty helpful."

"The Outlook calendar has been very helpful for us."

"The initial setup is pretty straightforward."

"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."

"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."

"Microsoft Dynamics CRM is a stable solution."

More Microsoft Dynamics CRM pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"I am happy with it. If anything, its interface could be improved."

"The tool should be micro-services-based. If it's not already implemented, the architecture could be enhanced by transitioning to a microservices-based model. This would allow each module to be managed independently, reducing downtime and enabling teams to work autonomously on specific services."

"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."

"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."

"During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM."

"The price of Microsoft Dynamics CRM could improve."

"The integration capability with other systems could be improved, particularly the Lead Generation system."

"This is a good tool, but if you don't have experience using a CRM solution, there are a lot of things you'll need to learn. This tool needs to be more user-friendly."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."

"Pricing for this software could be cheaper."

"The solution is expensive."

"I'm not aware of any licensing costs for Microsoft Dynamics CRM."

"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."

"The solution is open source and is free. However, it does require a Dynamics 365 subscription."

"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."

"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	19

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

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What needs improvement with Microsoft Dynamics CRM?

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What is your primary use case for Microsoft Dynamics CRM?

I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...

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Comparisons

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Compared 53% of the time

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Compared 48% of the time

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SAP CRM vs Microsoft Dynamics CRM

Compared 20% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 11% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 8% of the time

Salesforce Service Cloud vs Microsoft Dynamics CRM

Compared 6% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 4% of the time

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Product Reports

Buyer's Guide

Marketing Management

January 2026

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Buyer's Guide

Microsoft Dynamics CRM

January 2026

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Also Known As

bpm’online marketing

Dynamics CRM, MS Dynamics CRM

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.

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