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Marketing Creatio vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
79
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)
 

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Marketing Creatio is 2.0%, up from 0.7% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 16.3%, down from 24.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM16.3%
Marketing Creatio2.0%
Other81.7%
Marketing Management
 

Featured Reviews

JF
Product Manager at Nodos Consultores
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"The most valuable feature is that it's easy to use and can work with any Microsoft solution without problems."
"The flexible design is highly usable, and I have seen time-saving benefits from using this solution."
"It's a good solution for enterprise-level companies."
"The CRM is very fast, with customization and integration options, and easy migration."
"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."
"The solution's return on investment is worth it."
"Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
"This is a scalable solution."
 

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"Microsoft Dynamics CRM needs to improve its integrations."
"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."
"The UI/UX needs improvement as it is not intuitive from day one."
"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."
"Many customers feel the overheads of cost and ROI are not present, prompting them to consider migrating out of Microsoft Dynamics CRM or minimizing their footprint to manage costs effectively, especially in sectors such as banking and airline."
"Overall, the solution could be made to be more user friendly."
"We had to do some customizations on top and it got a bit cumbersome."
"The UI could definitely be improved."
 

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."
"The price of the solution is good but could be cheaper."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"The cost varies on multiple factors including customization and the number of users."
"We have to buy a separate license in order to implement the social listening feature."
"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."
"It's kind of pricey. It's about $50 or $60 per user."
"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise19
 

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it...
What is your primary use case for Microsoft Dynamics CRM?
I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...
 

Also Known As

bpm’online marketing
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: December 2025.
879,768 professionals have used our research since 2012.