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Marketing Creatio vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
79
Ranking in other categories
CRM Customer Engagement Centers (2nd), CRM (1st), Local Government CRM (1st), Sales Force Automation (1st)
 

Mindshare comparison

As of September 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 1.2%, up from 0.6% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 20.6%, down from 24.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM20.6%
Marketing Creatio1.2%
Other78.2%
Marketing Management
 

Featured Reviews

JF
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.
Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."
"Dynamics is easy to use. There are several fields I can filter."
"Multifeatured CRM software with good stability and scalability."
"I like that Microsoft Dynamics CRM works, and it's been okay. I like that it is a stable solution. My main reason for using it is that it is stable and meets our requirements from a functionality point of view."
"The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users."
"For me, the most helpful functionalities in Microsoft Dynamics CRM are customer engagement, contact management, opportunity management, and order management. The service management features, including ticket management and handling complaints from the call center, are also very useful. One of the key benefits is the faster time to market, as it allows for quicker product delivery and better customer management. The tool also improves customer interaction through the service center, leading to better adherence to KPIs."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"The solution's return on investment is worth it."
 

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability."
"Microsoft Dynamics CRM could improve by making the ports and dashboards more intuitive using Microsoft Azure analytical features. Compared to Salesforce and other partners, the dashboards in Microsoft Dynamics CRM are less intuitive."
"It is difficult to qualify opportunity in Microsoft Dynamics CRM."
"I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience."
"The price of Microsoft Dynamics CRM could improve."
"They should work on improving the solution's scalability."
"We had to do some customizations on top and it got a bit cumbersome."
 

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
"The solution is not expensive."
"The cost could be cheaper. I would rate them 3 out of 5."
"It's kind of pricey. It's about $50 or $60 per user."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"I rate the solution's pricing as a seven out of ten."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
12%
Financial Services Firm
10%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
 

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be tricky. On the reporting side, while there are various tools for reporting, they ...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics CRM include task management and sales.
 

Also Known As

bpm’online marketing
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: August 2025.
867,445 professionals have used our research since 2012.