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Marketing Creatio vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Marketing Creatio
Ranking in Marketing Management
15th
Average Rating
9.0
Reviews Sentiment
8.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Microsoft Dynamics CRM
Ranking in Marketing Management
2nd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
79
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)
 

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Marketing Creatio is 2.0%, up from 0.7% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 16.3%, down from 24.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM16.3%
Marketing Creatio2.0%
Other81.7%
Marketing Management
 

Featured Reviews

JF
Product Manager at Nodos Consultores
Manage campaigns from start to finish, good integration, and a powerful email template builder
I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"The flexible design is highly usable, and I have seen time-saving benefits from using this solution."
"I like the fact that I can keep track of everything I do in relation to my own job."
"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."
"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."
"The most valuable feature of Microsoft Dynamics CRM is its ease of use."
"The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint."
"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."
 

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized."
"I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience."
"Previously, I used Dynamics, but it did not suit me, so I changed the CRM last year."
"The price of Microsoft Dynamics CRM could improve."
"Better integration would be an improvement."
"During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM."
"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."
"The solution should improve the user experience in the process of creating and activating offers."
 

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."
"It's kind of pricey. It's about $50 or $60 per user."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"There is a license required to use Microsoft Dynamics CRM."
"I'm not aware of any licensing costs for Microsoft Dynamics CRM."
"Pricing for this software could be cheaper."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"The solution is expensive."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
10%
Computer Software Company
9%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise19
 

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it...
What is your primary use case for Microsoft Dynamics CRM?
I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...
 

Also Known As

bpm’online marketing
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.
880,901 professionals have used our research since 2012.