Marketing Creatio vs Microsoft Dynamics CRM comparison

Creatio and Microsoft are both solutions in the Marketing Management category. Creatio is ranked #15, while Microsoft is ranked #2 with an average rating of 8.3. Creatio holds a 2.0% mindshare in MM, compared to Microsoft’s 16.3% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

207 Views
203 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 79 Microsoft Dynamics CRM reviews

6,034 Views
1,509 Comparison Views

93% willing to recommend

Marketing Creatio

Microsoft Dynamics CRM

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Executive Summary

We performed a comparison between Marketing Creatio and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: January 2026).

Buyer's Guide

Marketing Management

January 2026

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Helped 881,036 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Marketing Creatio is 2.0%, up from 0.7% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 16.3%, down from 24.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Microsoft Dynamics CRM	16.3%
Marketing Creatio	2.0%
Other	81.7%

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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NavinJacob

Chief Digital Officer at Cipher7

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"When you have a vanilla, straightforward version, it is easy to use."

"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."

"The most valuable feature in Microsoft Dynamics CRM is funneling."

"Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."

"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."

"Multifeatured CRM software with good stability and scalability."

"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."

"The CRM is very fast, with customization and integration options, and easy migration."

More Microsoft Dynamics CRM pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."

"Microsoft Dynamics CRM could improve by being more user-friendly."

"Many customers feel the overheads of cost and ROI are not present, prompting them to consider migrating out of Microsoft Dynamics CRM or minimizing their footprint to manage costs effectively, especially in sectors such as banking and airline."

"My company's biggest challenge with Microsoft Dynamics CRM is wanting to market solely to leads without having to create a contact and link the contact to the lead. From a marketing standpoint, there's room for improvement in the lead process of Microsoft Dynamics CRM."

"The UI/UX needs improvement as it is not intuitive from day one."

"The integration capability with other systems could be improved, particularly the Lead Generation system."

"The solution should improve the user experience in the process of creating and activating offers."

"I am happy with it. If anything, its interface could be improved."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."

"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."

"Licensing fees are paid on a monthly basis."

"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."

"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."

"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."

"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."

"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	19

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

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What needs improvement with Microsoft Dynamics CRM?

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What is your primary use case for Microsoft Dynamics CRM?

I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...

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Comparisons

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Compared 48% of the time

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ServiceNow vs Microsoft Dynamics CRM

Compared 13% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 8% of the time

Salesforce Service Cloud vs Microsoft Dynamics CRM

Compared 7% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 4% of the time

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Product Reports

Buyer's Guide

Marketing Management

January 2026

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Buyer's Guide

Microsoft Dynamics CRM

January 2026

Download Microsoft Dynamics CRM product report

Also Known As

bpm’online marketing

Dynamics CRM, MS Dynamics CRM

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.

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