LeadSquared vs SAP CRM comparison

LeadSquared and SAP are both solutions in the CRM category. LeadSquared is ranked #31 with an average rating of 7.5, while SAP is ranked #3 with an average rating of 7.6. LeadSquared holds a 0.8% mindshare in CRM, compared to SAP’s 9.6% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

425 Views
238 Comparison Views

80% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,525 Views
1,984 Comparison Views

84% willing to recommend

LeadSquared

SAP CRM

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Executive SummaryUpdated on Dec 19, 2024

SAP CRM and LeadSquared are both contenders in the CRM market. LeadSquared appears to have an advantage with its focus on marketing automation and lead management, making it a popular choice among organizations aiming for high conversion rates.

Features: SAP CRM provides integration with the broader SAP ecosystem, extensive customization, and comprehensive customer management solutions. LeadSquared offers strong capabilities in marketing automation, lead scoring, and analytics, catering to fast-growing businesses.

Room for Improvement: SAP CRM can enhance its user interface and simplify deployment to reduce implementation time. It can also increase the agility of its marketing functionalities. LeadSquared might improve by expanding its enterprise-level features, enhancing integration with third-party applications, and adding more robust reporting tools.

Ease of Deployment and Customer Service: SAP CRM requires considerable deployment effort and expertise, often necessitating more resources. LeadSquared, however, offers a more straightforward, quicker deployment process with strong customer support, ensuring smooth onboarding and minimized downtime.

Pricing and ROI: SAP CRM involves higher initial costs as part of a strategic investment in the SAP ecosystem, delivering substantial ROI for large enterprises. LeadSquared's competitive pricing targets small to mid-sized businesses with flexible tiers, providing quicker gains and a measurable ROI. It focuses on immediate impact and cost-efficiency, contrasting with SAP CRM's long-term strategic alignment with large enterprises.

To learn more, read our detailed LeadSquared vs. SAP CRM Report (Updated: June 2025).

Buyer's Guide

LeadSquared vs. SAP CRM

June 2025

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Helped 860,592 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

31st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.1% compared to the previous year. The mindshare of SAP CRM is 9.6%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

Read full review

ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is very easy."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"The platform is highly scalable."

"The tool is easy to use."

"The most valuable feature for me is the flexibility to consolidate the products."

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

"The product integrates with third-party tools easily."

More SAP CRM pros

Cons

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The solution is expensive."

"The product's pricing could be better."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"CRM is costlier than its competitors."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

More SAP CRM cons

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"SAP CRM is an expensive product."

"The product is costly."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"They should reduce the price to target small businesses."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"We pay for the license yearly."

"The company has seen an increase in revenue."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Media Company

10%

Comms Service Provider

Financial Services Firm

Manufacturing Company

11%

Computer Software Company

10%

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

Comparisons

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Compared 100% of the time

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Compared 33% of the time

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Compared 23% of the time

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Compared 14% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

Siebel CRM vs SAP CRM

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Product Reports

Buyer's Guide

CRM

June 2025

Download LeadSquared product report

Buyer's Guide

SAP CRM

June 2025

Download SAP CRM product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

LeadSquared vs. SAP CRM

June 2025

Free Report: LeadSquared vs. SAP CRM

Find out what your peers are saying about LeadSquared vs. SAP CRM and other solutions. Updated: June 2025.

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