Try our new research platform with insights from 80,000+ expert users

Khoros Social Media Management vs Salesforce Marketing Cloud vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.3%, down from 5.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.7%, down from 10.7% compared to the previous year. The mindshare of Sprinklr is 8.8%, down from 20.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Market Share Distribution
ProductMarket Share (%)
Sprinklr8.8%
Salesforce Marketing Cloud6.7%
Khoros Social Media Management3.3%
Other81.2%
Social CRM
 

Featured Reviews

Use Khoros Social Media Management?
Share your opinion
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
Leonid Mironov - PeerSpot reviewer
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.
report
Use our free recommendation engine to learn which Social CRM solutions are best for your needs.
868,183 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
Financial Services Firm
11%
Energy/Utilities Company
8%
Computer Software Company
7%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise28
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specif...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales ...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, thoug...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the...
 

Also Known As

Khoros Care, Spredfast
ExactTarget
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

HP, Rogers, BeyondBank Australia
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: September 2025.
868,183 professionals have used our research since 2012.