Sprinklr and Adobe Experience Cloud are leading products in the customer experience and marketing automation domain. Sprinklr offers advantages in pricing and customer support, while Adobe Experience Cloud has the upper hand in feature richness, justifying its higher cost.
Features:Sprinklr provides social media management, advanced customer engagement tools, and real-time analytics. Adobe Experience Cloud includes marketing automation, content management systems, and extensive analytics, focusing on marketing and advertising integration.
Ease of Deployment and Customer Service:Sprinklr features straightforward deployment but may require additional support for full capability utilization. Adobe Experience Cloud offers smooth deployment and comprehensive customer service, enhanced by extensive training resources and documentation.
Pricing and ROI:Sprinklr is more competitive in setup costs, delivering good ROI for social media-centered businesses. Adobe Experience Cloud, while higher priced, provides extensive tools that justify its investment for comprehensive digital marketing strategies.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 2.1% |
| Adobe Experience Cloud | 4.7% |
| Other | 93.2% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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