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Indusface AppTrana vs Kemp LoadMaster comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Indusface AppTrana
Ranking in Web Application Firewall (WAF)
27th
Average Rating
9.6
Reviews Sentiment
4.6
Number of Reviews
2
Ranking in other categories
Distributed Denial-of-Service (DDoS) Protection (20th), Bot Management (12th)
Kemp LoadMaster
Ranking in Web Application Firewall (WAF)
22nd
Average Rating
9.4
Reviews Sentiment
7.7
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (10th), Distributed Denial-of-Service (DDoS) Protection (17th)
 

Mindshare comparison

As of March 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 5.4%, down from 6.9% compared to the previous year. The mindshare of Indusface AppTrana is 0.5%, up from 0.4% compared to the previous year. The mindshare of Kemp LoadMaster is 1.7%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Cloudflare Web Application Firewall5.4%
Kemp LoadMaster1.7%
Indusface AppTrana0.5%
Other92.4%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Arshad Nr - PeerSpot reviewer
Senior Security Consultant at CyberNxt Solutions LLP
Provides comprehensive executive vulnerability scanning report for applications
Dashboards are very helpful for showcasing Top 5 attacked applications, Top 5 Vulnerable applications, and Top 5 Vulnerabilities affected in Applications. It helped me to prioritize the resources to secure and showcase the same to management. We don't need to analyze manually to identify all the applications and logs to find top priorities. The Apptrana helped to identify it.
IshtiaqKhalil - PeerSpot reviewer
Information Security Engineer at BOK
Displays flexible, user-friendly interface with minor licensing challenges
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is a good product; it's reliable and scales well."
"For us, the key feature of Cloudflare is DDoS protection and IP hiding, especially since we are a crypto company."
"It's pretty convenient and pretty easy to set up and run. And then kind of for static content, it also offers caching."
"The setup process is very simple for me."
"Does a good job preventing web application attacks."
"The initial setup process is simple."
"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."
"The product has improved our security posture by blocking bad actors."
"AppTrana helped us to protect the public-hosted Web, API, and Mobile applications by acting as a strong WAF solution which has Machine learning compatibility that analyzes and blocks the Behavior DDoS attacks."
"We use Indusface AppTrana as a firewall."
"Great web balancing and remote access balancing."
"It has greatly fortified the performance and uptime of our front-door email ingress, simplified and segmented mail routing, and reduced admin overhead for mail issue resolution and troubleshooting."
"Load-balancing is a great feature that is very easy to configure and it is always working fine."
"Kemp Loadmaster gives our customers an easy and cheap way of load-balancing their workloads and adding reverse proxy for added security."
"From the installation and configuration to the daily routine, Kemp is great."
"Exchange load balancing and reverse proxy for Skype for Business are key features."
"We are most impressed with the ease of use and great support."
"The solution is easy to configure when changing the load balancing method to Round Robin or least connection."
 

Cons

"The blocked logs are difficult to read at times."
"The solution's learning curve can still be further reduced"
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"The user interface is very simple and straightforward, but users need knowledge about DNS to accomplish tasks."
"The rate limiting functionality could be enhanced, as we find it somewhat limited."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"The product can improve by having more multitenancy capability, which is currently not available."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"AppTrana should improve its backend and frontend connections and loading speed. It is slower compared to other cloud solutions and sometimes it does not sync properly with front-end options and backend."
"The solution should add an enhanced dashboard to make it easy to navigate."
"I would like to see more automation and control of overactive and inactive resources. If I could schedule these around our updates then it would be all automated. I would like to set up an automated script to coincide with the scripts I use to update resources and servers."
"I really don't like the way the logs are presented in the software."
"If there is anything that needs to be updated, the GUI can get a refresh to make it look more like 2020, although it is just a cosmetic change."
"It would be very helpful to get all the http/https session logs by default in the log monitor without activating debugging mode like an apache web sever natively does"
"Over the last several major versions, the GUI has remained virtually unchanged and still seems lacking."
"I definitely think that the WAF can be improved."
"The only thing that I miss is that the TMG server was giving me live information about who is connected and what is the request about."
"It would be nice if the historical metrics were easily exportable from the interface."
 

Pricing and Cost Advice

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"The annual licensing fee is $10,000 USD."
"It starts at $20 and can easily go up to $200 monthly"
"The solution is expensive."
"The solution's pricing option needs to be more transparent for enterprise clients."
"Indusface AppTrana is an affordable and cost-effective solution."
"At $2,500 USD, this is absolutely a fantastic buy for the money!"
"KEMP gives away free trials for 30 days. This can be stretched if you want. During the test, you will have access to KEMP support.​"
"They have multiple tiers of licensing and you can upgrade it easily."
"From a cost perspective, Kemp is very competitive and is not hard to justify by any means."
"​I have control on the licensing and all the prices since I work for a partner.​"
"The costs for the Kemp Load Balancer solution are okay because, for a good product, you have to spend money."
"Download Kemp's VLM trial and take it for a test drive; you will be impressed."
"The license varies according to the number of megabits."
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885,311 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
13%
Computer Software Company
9%
Manufacturing Company
8%
Comms Service Provider
8%
No data available
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
No data available
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise16
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What is your experience regarding pricing and costs for Indusface AppTrana?
Indusface AppTrana is an affordable and cost-effective solution.
What needs improvement with Indusface AppTrana?
AppTrana should improve its backend and frontend connections and loading speed. It is slower compared to other cloud ...
What is your experience regarding pricing and costs for Kemp LoadMaster?
My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...
What needs improvement with Kemp LoadMaster?
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....
What is your primary use case for Kemp LoadMaster?
Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...
 

Also Known As

Cloudflare WAF
AppTrana
LoadMaster Load Balancer
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Shoppers Stop, TCS
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Find out what your peers are saying about Indusface AppTrana vs. Kemp LoadMaster and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.