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IMImobile IMIcampaign vs Pardot comparison

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IMImobile Logo
IMImobile IMIcampaign
Read 1 IMImobile IMIcampaign review
56 views|24 comparisons
100% willing to recommend
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Pardot
Read 9 Pardot reviews
1,627 views|629 comparisons
88% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between IMImobile IMIcampaign and Pardot based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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769,479 professionals have used our research since 2012.
Featured Review
Karup Krish
Great bulk upload and two-way SMS
Vikram Rawani
Offers an easy initial setup phase and good ROI
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

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"The solution can be easily integrated with Salesforce.""It's easy to create email templates and landing pages.""The tracking and automation of outbound messaging is the solution's most valuable aspect.""I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.""It has made email marketing quicker and easier.""The product is stable.""Campaign tracking is a valuable feature.""The most valuable feature is the customization of the solution."

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Cons
"IMIcampaign's ability to deliver to other countries could be improved."

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"Lacks sufficient free custom fields.""When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.""Needs to improve list building.""The solution lacks integration with Instagram, which is our top problem with the product.""​Technical support has been quick and helpful every time.""For new people, the installation of the tool can be difficult.""Pardot must be synced with Salesforce.""The solution is quite expensive, at least, for smaller teams."

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Pricing and Cost Advice
  • "IMIcampaign is more expensive than Salesforce Marketing Cloud."

    • More IMImobile IMIcampaign Pricing and Cost Advice →

  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • "It is a competitively priced product, considering what it provides."

    • More Pardot Pricing and Cost Advice →

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    Questions from the Community
    What do you like most about IMImobile IMIcampaign?
    Top Answer:IMIcampaign's best features are bulk upload and send and the ease of adding customers.
    What is your experience regarding pricing and costs for IMImobile IMIcamp...
    Top Answer:IMIcampaign is more expensive than Salesforce Marketing Cloud.
    What needs improvement with IMImobile IMIcampaign?
    Top Answer:IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and splits messages into two if they go over this limit.
    What do you like most about Pardot?
    Top Answer:The solution can be easily integrated with Salesforce.
    Read all 7 answers   →
    What is your experience regarding pricing and costs for Pardot?
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Read all 5 answers   →
    What needs improvement with Pardot?
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Read all 6 answers   →
    Ranking
    10th
    out of 61 in Marketing Automation
    Views
    56
    Comparisons
    24
    Reviews
    1
    Average Words per Review
    220
    Rating
    8.0
    6th
    out of 61 in Marketing Automation
    Views
    1,627
    Comparisons
    629
    Reviews
    4
    Average Words per Review
    487
    Rating
    7.8
    Comparisons
    Learn More
    IMImobile
    Salesforce
    Overview

    IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    EE, O2, Schneider National
    Arketi Group
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Educational Organization64%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    No Data Available
    REVIEWERS
    Small Business31%
    Midsize Enterprise31%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    Marketing Automation
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    769,479 professionals have used our research since 2012.

    IMImobile IMIcampaign is ranked 10th in Marketing Automation with 1 review while Pardot is ranked 6th in Marketing Automation with 9 reviews. IMImobile IMIcampaign is rated 8.0, while Pardot is rated 8.0. The top reviewer of IMImobile IMIcampaign writes "Great bulk upload and two-way SMS". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". IMImobile IMIcampaign is most compared with , whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.