IMImobile IMIcampaign vs Pardot comparison

IMImobile and Salesforce are both solutions in the Marketing Automation category. IMImobile is ranked #30, while Salesforce is ranked #6 with an average rating of 7.4. IMImobile holds a 0.1% mindshare in MA, compared to Salesforce’s 3.6% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

64 Views
21 Comparison Views

100% willing to recommend

Pardot

Read 12 Pardot reviews

1,018 Views
381 Comparison Views

91% willing to recommend

IMImobile IMIcampaign

Pardot

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between IMImobile IMIcampaign and Pardot based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: April 2025).

Buyer's Guide

Marketing Automation

April 2025

Download the complete report

Helped 850,900 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IMImobile IMIcampaign

Ranking in Marketing Automation

30th

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.1%, down from 0.2% compared to the previous year. The mindshare of Pardot is 3.6%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

Read full review

Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

"Campaign tracking is a valuable feature."

"Pardot's most valuable feature is its B2B marketing capabilities."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"It's easy to create email templates and landing pages."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"The most valuable feature is the customization of the solution."

"The solution can be easily integrated with Salesforce."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

More Pardot pros

Cons

"IMIcampaign's ability to deliver to other countries could be improved."

"The user interface could be made more intuitive and user-friendly."

"For new people, the installation of the tool can be difficult."

"The solution lacks integration with Instagram, which is our top problem with the product."

"Technical support has been quick and helpful every time."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"Lacks sufficient free custom fields."

"Needs to improve list building."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

More Pardot cons

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

"Make sure you do not pay for features that you may not need."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"It is a competitively priced product, considering what it provides."

"We pay about $4000 a month."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

850,900 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Educational Organization

63%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

Ask a question

Earn 20 points

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

No data available

Oracle Eloqua vs Pardot

Compared 58% of the time

Marketo vs Pardot

Compared 24% of the time

HubSpot Marketing Hub vs Pardot

Compared 19% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

Marketing Automation

April 2025

Download IMImobile IMIcampaign product report

Buyer's Guide

Pardot

April 2025

Download Pardot product report

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

EE, O2, Schneider National

Arketi Group

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: April 2025.

DOWNLOAD NOW

850,900 professionals have used our research since 2012.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.