My experience with using XGEN AI for hyper-personalization is that it is generally very strong, but it needs to be implemented correctly. The way it really works well is that real-time behavior tracking is very fast, allowing you to give better results to your users. The recommendation engine is also very fast. The main point is that you need clean data; if you don't have clean data, it can reduce the impact and sometimes over-personalize, which can be of no use or may have negative implications as users might see repetitive items. The best features XGEN AI offers, in my view, are its strong event tracking capabilities. It can track events, clicks, and views, and it has good product metadata. If you're looking to build a true conversational AI engine, it is the best. My assessment is that it works best when treated as a revenue engine, not just as a feature. You have to tie it to a metric such as conversation and retention to see clear ROIs. What stands out to me most about the event tracking or conversational AI engine in XGEN AI is its conversational AI understanding. With NLPs or with most chatbots or voicebots that you would be building, the biggest struggle point is that they are very deterministic in nature, and they don't let you know what to tell and when to tell the user. With XGEN AI, I feel this is consolidated and you get a unified view. XGEN AI has positively impacted our organization by helping us track what users are looking for. The initial release itself showed that the success rate is more than what we were getting previously. We were able to collect a lot of data, and the best part is that it can work across channels, apps, and emails, which helps us provide a unified experience to the end user. We have seen XGEN AI recommendations lift conversion by 10 to 15 percent. We have experienced real-time behavior tracking and have started seeing some ROIs; though I'm not allowed to share the actual ROI itself, we see improvement in the overall metrics. User engagement has been very positive. We have focus groups and are collecting client feedback, and for most people that we have been able to capture feedback from, the CSAT has improved. That's the biggest thing, so overall, it's trending towards positive.
