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IBM Watson Campaign Automation vs ZiftOne [EOL] comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Watson Campaign Automation
Average Rating
7.0
Reviews Sentiment
7.3
Number of Reviews
1
Ranking in other categories
Marketing Automation (18th)
ZiftOne [EOL]
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Featured Reviews

it_user701487 - PeerSpot reviewer
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer care and our relationship/sales manager were no longer responsive or as caring as they had been in the past seven or eight years. The feeling is very different. We had never felt ignored because we are not super-users, but now, we do feel that way.
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Also Known As

IBM Marketing Cloud, IBM SilverPop
Marketing Advocate, ZiftONE
 

Overview

 

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Aerohive Networks, Avaya, AVID, Canon, DellEMC, Dolby, Kaspersky, Oracle, Renesas, Sage, Star2Star Communications, Xerox
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: December 2025.
879,310 professionals have used our research since 2012.