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IBM Watson Campaign Automation vs IMImobile IMIcampaign comparison

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Ranking
12th
Views
356
Comparisons
296
Reviews
0
Average Words per Review
0
Rating
N/A
30th
Views
57
Comparisons
36
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
607,127 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about IMImobile IMIcampaign
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
EE, O2, Schneider National
Top Industries
VISITORS READING REVIEWS
Computer Software Company28%
Comms Service Provider11%
Government10%
Financial Services Firm7%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business23%
Midsize Enterprise9%
Large Enterprise68%
No Data Available
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
607,127 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 12th in Marketing Automation while IMImobile IMIcampaign is ranked 30th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while IMImobile IMIcampaign is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas IMImobile IMIcampaign is most compared with .

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.