No more typing reviews! Try our Samantha, our new voice AI agent.

IBM Cognos vs Power BI Embedded Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
8th
Ranking in Reporting
3rd
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
141
Ranking in other categories
No ranking in other categories
Power BI Embedded Analytics
Ranking in BI (Business Intelligence) Tools
28th
Ranking in Reporting
19th
Average Rating
9.0
Reviews Sentiment
3.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Featured Reviews

RL
Senior Project Manager at BD
Data insights have transformed reporting speed and support faster, informed decisions
IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Embedded analytics has unified diverse data sources and supports real-time operational decisions
I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very complete solution: versatile, flexible, robust, and scalable."
"The Report Studio that is aimed at professional report writers."
"The storytelling feature is most valuable because it has a more explanatory approach which is really convenient for building up monthly reports with some context."
"This BI tool helped automate and centralize production reports."
"IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets."
"Dashboards and visualizations are the product’s most valuable features."
"The three IBM Cognos features I find the most valuable are Dynamic Cubes, PowerPlay, and Watson."
"We are able to launch Cognos reporting across thousands of stores and have them access the status of their stores and products."
"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."
 

Cons

"Cognos Dashboard requires more IT skill to create and maintain as compared to Tableau."
"I would like them to reduce the cost of the user licenses."
"The biggest problem that I see with Cognos is not the product itself, but the support of the product."
"There are some small features that are missing. It would be nice if the graphics were better."
"The solution's support could be better."
"In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful."
"The dashboard interface needs tremendous improvement as it's not very fast as compared to Tableau and the likes."
"The reporting output/UI is quite old-fashioned."
"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."
 

Pricing and Cost Advice

"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
"The pricing of this product is meant for medium to large-scale enterprises."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
Information not available
report
Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.
885,789 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise24
Large Enterprise92
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love to see the user interface improved, especially to look somehow updated. In addi...
What needs improvement with Power BI Embedded Analytics?
I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a ...
What is your primary use case for Power BI Embedded Analytics?
I use Power BI Embedded Analytics for various purposes including reporting, dashboarding, supply chain management, daily management dashboards, and profitability analytics dashboards for finance. I...
What advice do you have for others considering Power BI Embedded Analytics?
I do use Power BI Embedded Analytics's custom visualization. Power BI Embedded Analytics helps consolidate data from multiple sources in my environment as we generally work with heterogeneous syste...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Information Not Available
Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools. Updated: March 2026.
885,789 professionals have used our research since 2012.