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IBM Cognos vs MicroStrategy vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
Sentiment score
7.9
Microsoft Power BI is cost-effective, user-friendly, and efficient, enhancing BI capabilities and saving time and money.
Sentiment score
7.7
MicroStrategy offers cost-effective BI solutions, enhancing reporting, reducing maintenance, and providing significant ROI through tailored data management and visualization.
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Power BI is easy to deploy within an hour, providing robust security against data leaks.
 

Customer Service

Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
Sentiment score
6.7
Microsoft Power BI customer service is responsive and effective, but users frequently rely on forums for quicker solutions.
Sentiment score
5.2
MicroStrategy receives praise for its responsive customer service and knowledge base, though some experience delays with complex issues.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
The support is good because there is also a community available.
I would rate the technical support from MicroStrategy as nine out of 10.
 

Scalability Issues

Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
Sentiment score
7.0
Microsoft Power BI is scalable, integrates well with Azure, but faces challenges with large datasets and concurrent users.
Sentiment score
7.6
MicroStrategy is highly scalable, supporting many users and large data, with some performance challenges but positive overall ratings.
It can be scaled out to other teams, but requires building cubes and implementing policies.
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
As more data is processed, performance issues may arise.
 

Stability Issues

Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
Sentiment score
7.5
Microsoft Power BI is stable and reliable, excelling with smaller datasets but may need resources for larger ones.
Sentiment score
7.3
Users find MicroStrategy stable, noting proper setup and newer versions' improvements, despite occasional bugs and configuration-specific performance issues.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
We typically do not have problems with end-user tools like Excel and Power BI.
It is very stable for small data, but with big data, there are performance challenges.
I would rate the stability of MicroStrategy as nine out of 10.
 

Room For Improvement

IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
Microsoft Power BI faces criticism for Windows dependency, interface complexity, limited features, and challenges in integration and pricing.
MicroStrategy needs improved visualizations, user interface, and data integration to compete with more user-friendly platforms like Tableau and Power BI.
There is room for improvement in self-service analytics and predictiveness.
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Access was more logical in how it distinguished between data and its formatting.
Microsoft updates Power BI monthly based on user community feedback.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
MicroStrategy could learn from Power BI's user-friendly interface.
 

Setup Cost

IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
Microsoft Power BI provides cost-effective pricing options, with plans ranging from free to $4,995 monthly, competing with Tableau and Cognos.
MicroStrategy's pricing is high; negotiate for discounts, align licenses with needs, and consider potential long-term cost benefits.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
I found the setup cost to be expensive
Power BI isn't very cheap, however, it is economical compared to other solutions available.
The pricing for Microsoft Power BI is low, which is a good selling point.
 

Valuable Features

IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
Power BI offers seamless Microsoft integration, data visualization, and self-service tools, enhancing data-driven decisions with flexibility and affordability.
MicroStrategy provides scalable analytics with customizable reports, self-service, real-time data, and mobile access for enhanced decision-making and visualization.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
The solution makes it easy for me to develop reports and publish them.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
 

Mindshare comparison

As of July 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.2%, down from 4.3% compared to the previous year. The mindshare of Microsoft Power BI is 20.7%, down from 21.9% compared to the previous year. The mindshare of MicroStrategy is 2.8%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
9%
Government
8%
Financial Services Firm
12%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
Financial Services Firm
15%
Computer Software Company
10%
Retailer
8%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are we...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: July 2025.
862,624 professionals have used our research since 2012.