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IBM SPSS Modeler vs Microsoft Power BI comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM SPSS Modeler
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
40
Ranking in other categories
Data Mining (3rd), Data Science Platforms (13th)
Microsoft Power BI
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
332
Ranking in other categories
BI (Business Intelligence) Tools (1st), Reporting (1st)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM SPSS Modeler is designed for Data Mining and holds a mindshare of 15.5%, down 21.0% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 7.6% mindshare, down 14.1% since last year.
Data Mining Mindshare Distribution
ProductMindshare (%)
IBM SPSS Modeler15.5%
IBM SPSS Statistics14.9%
KNIME Business Hub10.6%
Other59.0%
Data Mining
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI7.6%
Tableau Enterprise6.3%
SAP Business Data Cloud3.2%
Other82.9%
BI (Business Intelligence) Tools
 

Featured Reviews

RB
Business Owner at SASS GmbH
Support and flexibility enable effective project initiation and meet customer needs but deployment requires enhancement
The customer comes to you and says they want to deploy it and make a production out of this, which is very difficult and expensive with IBM SPSS Modeler. With MATLAB, there is no problem. I have a solution, and then I convert my MATLAB solution to C programming language. This I can deploy, and I can check it, and it is MISRA compatible. It is very easy to deploy it, to go from MATLAB to C or C++, which is actually needed in the car industry. In the car industry, they want to have it in the hardware. You cannot put MATLAB or IBM SPSS Modeler in the hardware of a car, but with C, there is no problem with a microcontroller. They can shoot it into the microcontroller, and I can check it with Polyspace, and it is MISRA compatible, which is an industrial standard. There is nothing similar in IBM SPSS Modeler. I made solutions with IBM SPSS Modeler, and then the customer said they wanted to make a production out of it, and it was not possible. I stopped with IBM SPSS Modeler 18. It is now 18.6 from what I know at the moment. I do not believe that there is a possibility to design a graphic user interface with it. It is itself a graphic user interface, where you put all sorts of little icons into the display.
Hemanthreddy Vakiti - PeerSpot reviewer
Data Engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very easy to use. The drag and drop feature makes it very easy when you are building and testing the streams. That's very useful."
"We have been able to do some predictive modeling with it"
"The most valuable features of the IBM SPSS Modeler are visual programming, you don't have to write any code, and it is easy to use."
"We have full control of the data handling process."
"Compared to other tools, the product works much easier to analyze data without coding."
"Most of the other solutions are trying to imitate IBM Modeler."
"It will scale up to anything we need."
"Extremely easy to use, it offers a generous selection of proprietary machine learning algorithms."
"It has centralized our organization, democratized dashboard and report building, and provides a centralized format."
"The solution is stable."
"The product can go easily go and extract data and it can put it into any format."
"I love the fact that it's got a very intuitive user interface."
"The main feature I find valuable is the possibility to work with an extensive amount of data."
"The solution makes it easy for me to develop reports and publish them."
"In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven."
"We encourage end users to use Power BI because it's quite easy for them to interact with the menus and the navigation bar. Even for ordinary users, they can create their own dashboard using Power BI."
 

Cons

"I understand that it takes some time to incorporate some of the new algorithms that have come out in the last few months, in the literature. For example, there is an algorithm based on how ants search for food. And there are some algorithms that have now been developed to complement rules. So that's one of the things that we need to have incorporated into it."
"When you are not using the product, such as during the pandemic where we had worldwide lockdowns, you still have to pay for the licensing."
"When I used it in the office, back in the day, we did have some stability issues. Sometimes it just randomly crashed and we couldn't get good feedback. But when I use it for my own stuff now I don't have any problems."
"The integration with sources and visualisation needs some improvement. The scalability needs improvement."
"It would be helpful if SPSS supported open-source features, for example, embedding R or Python scripts in SPSS Modeler."
"We have run into a few problems doing some entity matching/analytics using this portion of the software."
"Dimension reduction is very important, especially if you are working with millions of recordings and thousands of variables."
"Dimension reduction should be classified separately."
"What you get with Power BI is that you start to find that even simple stuff requires a lot of gymnastics to achieve because there's no in-built, straightforward feature for it and you need to come up with a workaround."
"Microsoft Power BI can be confusing, because it has two languages that you need to learn if you want to use it, and this makes it more difficult for nontechnical users."
"The solution could benefit by allowing deeper data analytics."
"SSRS reporting portal cannot run on tablets, iPads and all other mobile devices."
"It's not really complicated, but I didn't find the things I was looking for. The ones I used to work with within Dash are more open, and there are more choices. But with Power BI, there are only limited types of plots that I can use. For example, when I wanted to put the plots in Power BI, there was no extendable space. You have a limited page where you can place a maximum of three plots in that, and you can't do more than that on a single page. You have to create a new page, a different page for that. That made it a bit annoying, and the filtering part is limited, with basic functions. If you want to make custom filtering or custom functions, you can't do that."
"The solution is somewhat costly in comparison with MSBI tools."
"Although there are many visualizations, most of them are paid separately because they have been developed by private developers. The visualizations that come off the shelf are quite few."
"Power BI's administration could use some work, and the user experience needs to improve because it is a client-based tool. If you want to generate a model or report, you need to use client tools, but client tools are limited for end-users who don't have enough hardware. For example, maybe a client lacks enough memory or CPU power for report generators. If you use a model that requires a massive amount of data, your client will face several problems."
 

Pricing and Cost Advice

"It got us a good amount of money with quick and efficient modeling."
"It is a huge increase to time savings."
"Its price is okay for a company, but for personal use, it is considered somewhat expensive."
"Having in mind all four tools from Garner’s top quadrant, the pricing of this tool is competitive and it reflects the quality that it offers."
"I am using the free version of IBM SPSS Modeler, it is the educational edition version."
"It is an expensive product."
"The government has funds and a budget, it's hard to say if it's expensive or cheap. In Canada, they have a yearly budget. They used to encourage people to use the modeler for development. If ten users use the server with ten licenses, it runs faster. But if forty users use the same appliance, everything slows down. People then think it's not easy to do things and prefer using remote tools like Python to extract data from the database. It's not about being expensive or cheap, but about people's knowledge and experience in how to do the work."
"When you are close to end of quarter, IBM and its partners can get you 60% to 70% discounts, so literally wait for the last day of the quarter for the best prices. You may feel like you are getting robbed if you can't receive a good discount."
"Costs less than most competing solutions."
"No comment."
"MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
"We view it as an expensive product."
"It is a cheap solution for our needs."
"Our license is paid yearly and we have found that we have to be careful not to over-extend our usage in order to avoid upgrading our capacity plan."
"There is room for at least 45% discount as compared to the initial price."
"Power BI is cheaper for smaller groups when comparing to competitors. It requires a monthly per-user subscription."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Outsourcing Company
9%
Financial Services Firm
9%
Government
8%
Construction Company
8%
Financial Services Firm
13%
Manufacturing Company
8%
Construction Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise4
Large Enterprise32
By reviewers
Company SizeCount
Small Business137
Midsize Enterprise59
Large Enterprise171
 

Questions from the Community

What needs improvement with IBM SPSS Modeler?
The customer comes to you and says they want to deploy it and make a production out of this, which is very difficult and expensive with IBM SPSS Modeler. With MATLAB, there is no problem. I have a ...
What is your primary use case for IBM SPSS Modeler?
I have been using IBM SPSS Modeler for a long time. I am using IBM SPSS Modeler mainly for ETL. Sometimes I use it to compare the results of the modeling as compared to MATLAB. MATLAB is the main t...
What advice do you have for others considering IBM SPSS Modeler?
You should put MATLAB into your database. According to Gartner, from what I have seen last year, there was a Gartner four quadrants perspective, and MATLAB was in a very good position. I remember a...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

SPSS Modeler
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Reisebªro Idealtours GmbH, MedeAnalytics, Afni, Israel Electric Corporation, Nedbank Ltd., DigitalGlobe, Vodafone Hungary, Aegon Hungary, Bureau Veritas, Brammer Group, Florida Department of Juvenile Justice, InSites Consulting, Fortis Turkey
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Knime, IBM, Weka and others in Data Mining. Updated: October 2026.
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