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IBM Cognos Logo
13,303 views|10,343 comparisons
Tableau Logo
43,622 views|35,128 comparisons
Featured Review
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: January 2022.
564,997 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Security administration tools are powerful and flexible.""This solution allows you to input a wide range of file formats.""The correlation analysis is excellent. It's one of the best that I have used to date.""IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions.""The initial setup is quite straightforward.""The most valuable features of IBM Cognos are governance and enterprise reporting.""IBM Cognos improves the effectiveness of the sales team.""The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."

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"One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data.""Show Me is a feature to help with knowing which chart is an appropriate one for the selected variables, and it makes helps in creating appropriate visuals.""The ability of filtering and segmentation of the data makes it very flexible compared to other tools.""I like the solution's web version, more so than Power BI's web version. It just makes it easier to drag and drop things and to blend data on the backend. It simplifies the process.""Its ease of use and ability to convert drag and drop gestures into queries.""It is definitely easy to use. It is intuitive, and more or less, everything can be done from the front end. As such, there is no concept of metadata. You can just take data from a database and start building your own stuff, such as OLAP data warehouse. You don't need extensive metadata modeling like Oracle BI.""Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools.""The most important feature in Tableau is visual analytics."

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Cons
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos.""The performance is a bottleneck and something that can be improved.""The solution seems to slow down the servers.""The AI-based features could be further enhanced by the solution.""The high cost of a license makes it hard to scale up on a budget.""Cognos is quite slow - it's missing the performance of the PowerPlay cubes.""In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring.""The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."

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"I am not a frequent user of this solution, so I am not sure what they've been doing recently. The last time when I used it, I had to use other tools with it for data extraction and cleansing. Its price should also be improved. It is more expensive than Power BI. In terms of training, there is generally better online training for Power BI, but I am not sure of that. It would be helpful to know from where to access its training.""Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening.""The solution does have scalability issues.""We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly.""We need big servers to perform the operations that we are doing. They should probably relook at its architecture.""Its integration with Microsoft products such as Teams should be improved.""The extraction, transformation and loading of data in Tableau takes a lot of time and we do not have confidence that Tableau is showing all the data we need.""I would like to have the product be more flexible in terms of creating online shared dashboards."

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Pricing and Cost Advice
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • "It's more expensive than similar solutions like Tableau and Power BI."
  • "There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
  • "IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
  • More IBM Cognos Pricing and Cost Advice →

  • "The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
  • "Tableau's licensing is pretty straightforward and simple."
  • "ROI is very high, but it requires a data preparation/blending tool."
  • "The cost of the solution should be improved."
  • "It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."
  • "Pricing is not bad. It's competitive."
  • "At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software."
  • "The professional version of Tableau is quite expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Guillermo (Bill) Cabiro
    I do use both Tableau and QlikView. Although very different, I really like both solutions. They belong to the new BI generation known as Interactive Visual Analytics. In my opinion, QlikView has a more intuitive interface for regular users or executives that are not technical experts but the development side is a little more complex. Up to version 12 QlikView did not provide drag & drop features. If a user wanted to see something not included in the application the new object had to be created by a power user or developer because Qlikview's scripting has somewhat of a learning curve. On the positive side, QlikView's scripting is a great asset as it functions as an ETL allowing the integration of hundreds of different data sources into the same visual app. Another feature that’s extremely useful is Qlik’s proprietary Associative Model that allows the users to visualize data relationships that exist as well as those that do not. Tableau on the other hand is a lot easier to use for developers, analysts or power users who need to connect, manipulate and visualize data rather quickly. While this makes Tableau a better fit for the more analytical crowd, it may not be as appealing or intuitive to the regular or casual business users as QlikView is. Tableau has full pivot, drag & drop and drill down capabilities that are great for developers or power users. They can rotate measures and dimensions and graph them instantly using visualization best practices as suggested by… Read more →
    Questions from the Community
    Top Answer: 
    It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer: 
    The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report.
    Top Answer: 
    As we get new requirements, we need to see if they fit into Cognos. As of right now, it fits our needs, however, that can change. We've had issues in the past that the solution is still working to… more »
    Top Answer: 
    Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer: 
    Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Top Answer: 
    Although Tableau isn't the best for us when it comes to processing and working on live data, it is very good at extracting data for analysis.
    Ranking
    5th
    out of 49 in Reporting Tools
    Views
    13,303
    Comparisons
    10,343
    Reviews
    9
    Average Words per Review
    517
    Rating
    8.2
    2nd
    out of 49 in Reporting Tools
    Views
    43,622
    Comparisons
    35,128
    Reviews
    66
    Average Words per Review
    607
    Rating
    8.0
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Cognos Software is IBM's Business Intelligence and Performance Management solution, offering BI, strategy management, financial performance, and data analytics applications. Cognos caters to all levels in an organization with products designed for individuals, workgroups, departments, mid-size companies, and big enterprises.

    Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

    The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Tableau is designed to fit, not dictate your data strategy, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements.

    People love using Tableau because it is both powerful and intuitive—and offers a fundamentally different user experience by empowering people of all skill levels to explore and analyze data using visuals and natural language. Tableau has become the standard language of analytics for modern business users and continues to lead the industry with the most passionate and engaged user community in analytics, a customer base with millions of users at more than 80,000 organizations, and a deep commitment to customer-focused innovation

    Evaluation Guide: How to choose the right BI & analytics platform

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    Learn more about IBM Cognos
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    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company10%
    Healthcare Company9%
    Insurance Company7%
    VISITORS READING REVIEWS
    Computer Software Company25%
    Comms Service Provider15%
    Financial Services Firm11%
    Government6%
    REVIEWERS
    Financial Services Firm13%
    Computer Software Company10%
    Healthcare Company8%
    Energy/Utilities Company7%
    VISITORS READING REVIEWS
    Computer Software Company25%
    Comms Service Provider14%
    Financial Services Firm10%
    Government7%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise17%
    Large Enterprise57%
    REVIEWERS
    Small Business28%
    Midsize Enterprise20%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise15%
    Large Enterprise58%
    Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: January 2022.
    564,997 professionals have used our research since 2012.

    IBM Cognos is ranked 5th in Reporting Tools with 13 reviews while Tableau is ranked 2nd in Reporting Tools with 93 reviews. IBM Cognos is rated 8.0, while Tableau is rated 8.0. The top reviewer of IBM Cognos writes "Excellent correlation analysis, highly scalable, but more features needed". On the other hand, the top reviewer of Tableau writes "Lets me train new users quickly, easily, and intuitively". IBM Cognos is most compared with Microsoft BI, Qlik Sense, Microsoft SQL Server Reporting Services, Oracle OBIEE and MicroStrategy, whereas Tableau is most compared with Microsoft BI, SAP Analytics Cloud, MicroStrategy, ELK Kibana and QlikView. See our IBM Cognos vs. Tableau report.

    See our list of best Reporting Tools vendors and best Business Intelligence (BI) Tools vendors.

    We monitor all Reporting Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.