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IBM Cognos vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 9, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.0
IBM Cognos boosts efficiency, saves over $650k annually, improving data insights and operational performance, with varied ROI based on implementation.
Sentiment score
6.9
Tableau Enterprise provides rapid ROI through efficient report generation, cost savings, and streamlined operations with minimal integration challenges.
I have seen a return on investment with time savings and productivity gains, as we have consistent, governed data models that reduce the risk of errors by eliminating manual data entry.
Senior Software Engineer at McKinsey and Company
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Senior Data Consultant at a government with 11-50 employees
Tableau is saving me time, money, and resources, which I would rate as ten.
Founder at Mindclick Consulting
 

Customer Service

Sentiment score
6.4
IBM Cognos support quality varies, with competent tech support; costs and partner reliance are noted; ratings mostly 6-9.
Sentiment score
6.1
Tableau Enterprise support is praised for expertise and responsiveness, with premium options and community resources highly rated by users.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
they are slow to respond to my queries
Senior Software Engineer at McKinsey and Company
They provide quick email and phone responses and have Thai-speaking personnel.
Senior Data Consultant at a government with 11-50 employees
There should be consistent standards for all users.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
The technical support for Tableau is quite good.
Project Manager, Site at LTI - Larsen & Toubro Infotech
 

Scalability Issues

Sentiment score
7.4
IBM Cognos is generally scalable, handling thousands of users, though some face configuration challenges in distributed systems.
Sentiment score
6.7
Tableau Enterprise offers strong scalability and improved performance with recent updates, despite potential cost and complexity challenges.
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
Senior Data Consultant at a government with 11-50 employees
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Practice Head BI at Nous Infosystems
Tableau is easy to scale.
Content Specialist at PeerSpot
 

Stability Issues

Sentiment score
7.2
IBM Cognos is generally stable, with occasional issues due to external factors, poor design, or large queries.
Sentiment score
7.3
Tableau Enterprise is stable and reliable, with minor challenges tied to dataset size, server, or network factors.
Even though we deal with a huge amount of data, it is capable of handling it, making it very stable.
Senior Software Engineer at McKinsey and Company
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
The application hangs after continuous use due to the buildup of cache.
Content Specialist at PeerSpot
I rate the stability a five or six because Tableau updates very often with new versions or patches.
Senior Data Consultant at a government with 11-50 employees
 

Room For Improvement

IBM Cognos needs better data visualization, simplified database connections, enhanced interface, and improved performance to compete with Tableau.
Tableau Enterprise struggles with performance, integration, and features, with users seeking better analytics, data management, and cost efficiency.
There is room for improvement in self-service analytics and predictiveness.
head of commercial at Assimil8 Ltd.
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve.
Senior Data Engineer at LTI LATAM and Toubro Improtech
One area where IBM Cognos falls short is that sometimes the application breaks for no reason many times and is fixed on restart.
Senior Software Engineer at McKinsey and Company
We cannot send the entire Excel file reports via email within Tableau.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The product owner should enhance its benefits or clarify its role.
Senior Data Consultant at a government with 11-50 employees
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Group Finance Head Of Investment Bank Product Control at a financial services firm with 10,001+ employees
 

Setup Cost

IBM Cognos is costly but valued for features; negotiate near fiscal year-end for discounts, especially through partners.
Tableau Enterprise is pricier but valued for functionality, offering flexible licensing and discounts for larger purchases.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
I believe the pricing is affordable and pocket-friendly for every organization.
Senior Software Engineer at McKinsey and Company
Power BI as a much cheaper alternative.
Practice Head BI at Nous Infosystems
A license for 150 users costs around $17,000 USD per year.
Content Specialist at PeerSpot
Looker is known to be quite expensive.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
 

Valuable Features

IBM Cognos offers flexible reporting, interactive dashboards, AI insights, and comprehensive BI functions for enhanced decision-making and scalability.
Tableau Enterprise simplifies data visualization and integration, enhancing decision-making and collaboration with secure, intuitive tools for organizations.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
IBM Cognos transforms raw data into insights and analytics, enabling our data team to make great insights and data-driven decisions easily.
Senior Software Engineer at McKinsey and Company
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
head of commercial at Assimil8 Ltd.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Senior Data Consultant at a government with 11-50 employees
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
solution architect at a energy/utilities company with 10,001+ employees
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
Practice Head BI at Nous Infosystems
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
9th
Ranking in Reporting
5th
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
137
Ranking in other categories
No ranking in other categories
Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
309
Ranking in other categories
Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.6% compared to the previous year. The mindshare of Tableau Enterprise is 6.7%, down from 18.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise6.7%
IBM Cognos1.3%
Other92.0%
BI (Business Intelligence) Tools
 

Featured Reviews

Dishan Patel - PeerSpot reviewer
Senior Software Engineer at McKinsey and Company
Efficient reporting with strong scheduling and time-saving features
The best features IBM Cognos offers include scheduled reports, calculation and transformation of raw data, and flexibility with the Excel format, which all stand out as especially valuable. I rely most on scheduling, calculation and transformation, and Excel flexibility, and these features affect my daily work by allowing me to use this tool for reporting to make and schedule reports easily. We are able to schedule over 300 reports in a day, where we also schedule them weekly to over 40 executives. Additionally, IBM Cognos transforms raw data into insights and analytics, enabling our data team to make great insights and data-driven decisions easily. IBM Cognos has positively impacted my organization by enhancing our data analysis capability which has helped us in our business planning. It is a great tool for reporting capacity, enabling us to update all of the leadership management about our business in one report. Auto scheduling and report generation are strong features that save a lot of time. Precisely, we have been able to save about 60% of our time from IBM Cognos Analytics, which helps us to make data decisions easily while also saving a lot of time.
Uzair Faruqi - PeerSpot reviewer
Head Of Analytics at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
report
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise87
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about IBM Cognos vs. Tableau Enterprise and other solutions. Updated: January 2026.
881,282 professionals have used our research since 2012.