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IBM Cognos Dashboard vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos Dashboard
Ranking in Data Visualization
14th
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Qlik Sense
Ranking in Data Visualization
4th
Average Rating
8.6
Reviews Sentiment
6.3
Number of Reviews
125
Ranking in other categories
Embedded BI (2nd), AI Data Analysis (16th)
 

Mindshare comparison

As of January 2026, in the Data Visualization category, the mindshare of IBM Cognos Dashboard is 1.2%, up from 0.6% compared to the previous year. The mindshare of Qlik Sense is 5.6%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Qlik Sense5.6%
IBM Cognos Dashboard1.2%
Other93.2%
Data Visualization
 

Featured Reviews

SM
Freelancer at 0
A tool that helps create creative dashboards while offering high performance and stability
For reporting and data visualization, the tool is mainly used based on the data dimensions, which are stored in the data warehouse since it is where IBM Cognos Dashboard is used to bind the data and visualize the reports. The integration with our company's business intelligence workflows is based on the existing connectors that IBM Cognos Dashboard has. I am not aware because I do not manage that in the application, but what I see is that it is mainly through the connectors that the tool is connected to the data warehouse. The editor in IBM Cognos Dashboard is the most beneficial for creating an interactive dashboard. The dashboard customization and the flexibility in the IBM Cognos Dashboard enhance data analysis since it has a graphical builder that is quite user-friendly for creating different dimensions. I recommend the solution to those who plan to use it. The tool is effective when it comes to integration with other data sources because it has the connectors to connect to different data sources. The real-time data refresh in Cognos impacted my decision-making since the tool ensures more business benefits in areas around all the financial reporting or marketing trends of the users or customers, including the billing analytics to know what the RPU or to know the areas that can help in the marketing decisions while being able to create new portfolios or new products for the market. The tool is mainly for marketing and financial reporting. I rate the overall tool a ten out of ten.
SW
Solution Architect at Predoole Analytics
Unlocks actionable insights through user-friendly analysis features
The self-service capabilities that Qlik Sense offers are significant. They offer natural language processing, allowing users to ask questions in layman language, and Qlik Sense will create charts and narratives automatically. Users can access any dashboard developed in Qlik Sense from familiar portals such as Okta or other company portals through embedding features. The integration with chatbots, particularly Microsoft Teams, allows users to access dashboards and ask questions directly within Teams. The collaboration feature enables users to share analysis by taking snapshots and tagging team members within the Qlik Sense interface, eliminating the need for lengthy emails or screenshots. The storytelling feature allows users to create presentations directly in Qlik Sense using dashboard analysis, making it easier to answer questions during meetings. The subscription feature enables users to receive charts and sheets via email instead of navigating to the dashboard, facilitating monitoring purposes. Qlik Sense offers alerting capabilities where users can set thresholds for KPIs and receive notifications when these thresholds are reached. The platform also includes AI/ML features for predictive modeling through a no-code component, allowing business users to create and deploy AutoML models without depending on data scientists. The Qlik Answers component, featuring generative AI capability, enables users to get answers from unstructured data including Excel, HTML documents, or Microsoft Word documents by creating a knowledge base. The user-friendly interface operates on a drag-and-drop approach, with Qlik Sense suggesting appropriate charts based on selected dimensions and measures. The associative engine capabilities allow data association between tables, implementing selections across related tables. The platform uses a color-coding system (white, gray, and dark gray) to show related, excluded, and unrelated data selections, providing insights beyond traditional BI tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product helps us update the KPI automatically."
"The main feature that is useful is the on-demand report generation through the dashboard."
"The tool's valuable features are that it is easy to use and stable."
"It is a pretty stable solution."
"The ability to access data from multiple sources in one application. This has been invaluable."
"We have been using Qlik Sense to generate reports that have taken hours to prepare before that we are now able to update in a couple of minutes and are available to users on a centralized platform where they are able to get the required reports."
"The GeoAnalytics paints such a clear picture. It provides a visual of our patient volume, giving us opportunities to see how we are trending in the surrounding cities, and making us more aware of locations that we need to focus more on."
"The most valuable features are that Qlik has a very strong ATL available and the capacity to handle large volumes of data."
"Set analysis is great for its power user capabilities such as performing an IF on an aggregated column. The ability to create custom coloring expressions based on values is also a good idea although not as easy as I wished it was."
"The self-service capabilities that Qlik Sense offers are significant."
"From siloed reports, we went to a centralized knowledge hub, combining cross-functional data, and helping decision-makers see the data as a whole, therefore making more informed decisions."
"We can easily and quickly deploy new dashboards that reach a wide audience and any changes get reflected almost instantaneously for the users."
 

Cons

"They should include proper documentation to learn more about the product."
"The price point is one of the major areas to be improved."
"Visualization is an area where the product lacks."
"The scalability of the product's on-premises version is an area with certain shortcomings where improvements are required."
"I would like to see Qlik add more DevOps functionality to their product. Currently, we have to turn to 3rd party products to handle things like Source Control, Code Deployment through environments, etc."
"They need to keep it as simple as possible but include as much advanced functionality as possible by positioning all the objects on the page, changing colors for all the objects, improving sheets actions, etc."
"Right now, it is complex and you have to understand the data model prior to analyzing it, so basically I would like to see an integration with Excel in the future."
"More focus needs to be on data streaming/real-time data reporting."
"The support aspect could be improved, particularly in terms of response time for high-priority issues, especially when dealing with production environment client issues that require immediate attention."
"The augmented intelligence features don't work well for the analytical user."
"I would like to see more native features from QlikView integrated into Qlik Sense."
"Qlik Sense is very easy to use, but sometimes integration is a bit challenging."
 

Pricing and Cost Advice

"Licensing is based on individual usage, and it is more expensive than other providers."
"The product is expensive for small businesses compared to other vendors."
"The costs can initially become quite high. Make sure you have a clear understanding of who will truly use the product as opposed to someone that will simply receive the end report."
"Costs are a little high on the license/token side. However, if you look at the TCO, it is not too bad, particularly against Power BI."
"Qlik Sense is pretty good in terms of price."
"QlikSense offers a Hybrid environment architecture, which is very cost effective based on where the enterprise data resides."
"The new licensing model is much better."
"The cost is not bad considering the flexibility and support you receive from Qlik. I believe it is worth the cost."
"Qlik Sense and its pricing model can follow any scalability."
"Know your needs when going into the purchasing decision."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise87
 

Questions from the Community

What needs improvement with IBM Cognos Dashboard?
The tool is good enough to serve the purpose of what it is meant in our company. The scalability of the product's on-premises version is an area with certain shortcomings where improvements are req...
What is your primary use case for IBM Cognos Dashboard?
In my company, the solution is mainly used for business reporting where the organization or the business team, especially the marketing department, or even data scientists can actually draw reports...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What do you like most about Qlik Sense?
The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
 

Also Known As

Cognos Dashboard
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Information Not Available
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about IBM Cognos Dashboard vs. Qlik Sense and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.