HPE Primera vs Pure Storage FlashBlade comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.9, while Pure Storage is ranked #12 with an average rating of 8.8. Hewlett Packard Enterprise holds a 3.1% mindshare in AFS, compared to Pure Storage’s 2.2% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure Storage FlashBlade and HPE Primera provide advanced storage solutions with key differences. Users prefer Pure Storage FlashBlade's pricing and support, but HPE Primera stands out for its features, making it a valuable choice despite a higher price.

Features: Pure Storage FlashBlade is known for its scalability, high performance, and effectiveness in high-data demand environments. HPE Primera receives praise for robust disaster recovery, integration capabilities, and advanced functionalities, particularly in enterprise settings.

Room for Improvement: Pure Storage FlashBlade users highlight occasional software stability issues, the need for more comprehensive analytics tools, and better integration options. HPE Primera users note room for improvement in system updates, energy efficiency, and user interface design.

Ease of Deployment and Customer Service: Pure Storage FlashBlade is often praised for its straightforward deployment process and reliable support team, leading to high user satisfaction. HPE Primera, though slightly more complex to deploy, is supported by strong customer service that guides users effectively through the process. Pure Storage FlashBlade demonstrates a slight edge in deployment ease.

Pricing and ROI: Pure Storage FlashBlade is seen as cost-effective with a quicker ROI, aligning well with budget-conscious buyers. HPE Primera, though more expensive, justifies its cost through long-term value and features, delivering substantial ROI over time. Pure Storage FlashBlade stands out for affordability, whereas HPE Primera is valued for its premium returns.

To learn more, read our detailed HPE Primera vs. Pure Storage FlashBlade Report (Updated: December 2025).

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

1.0

Increased productivity, cost-efficiency, scalability, reliability, and simplified management led to higher return on investment and better business operations.

Sentiment score

6.6

Pure Storage FlashBlade reduces total cost of ownership by enhancing efficiency, enabling fast restorations, and supporting diverse use cases.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the HPE Primera report

It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

For more quotes and insights, download the Pure Storage FlashBlade report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

5.1

HPE Primera's customer service is mixed, with praise for support but concerns about delays, inconsistency, and communication.

Sentiment score

7.6

Pure Storage FlashBlade's support is generally praised for responsiveness, despite occasional delays and communication issues, maintaining a favorable reputation.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

We could not get a genuine explanation for why systems were failing under certain conditions.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

I would rate them an eight out of ten.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Their technical support has been perfect lately, so I would give it a 10.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

4.2

HPE Primera offers scalable storage, easily expands capacity without downtime, and effectively supports medium-sized organizations' growing data needs.

Sentiment score

8.6

Pure Storage FlashBlade excels in scalability, with seamless expansion, downtime-free growth, and praised support across various sectors.

It is highly scalable.

Joerg Utesch

Sales Director at systemzwo group

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the HPE Primera report

Pure Storage FlashBlade is scalable.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

There are between 5 and 10,000 people using it in our organization.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

7.6

HPE Primera offers high stability and reliability with 100% availability, excelling in mission-critical environments despite minor HDD issues.

Sentiment score

8.1

Pure Storage FlashBlade offers exceptional reliability and impressive stability, featuring 99.999% uptime, seamless upgrades, and high performance.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The system operates smoothly even with a greater IOPS capacity enabled by using SSD disks.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

In case there is any issue with any blade, the data is moved to another.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the Pure Storage FlashBlade report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

HPE Primera needs improvement in affordability, usability, integration, support, pricing, reliability, security, training, and user interface.

Users recommend better pricing, cloud integration, support, documentation, and analytics for Pure Storage FlashBlade, improving efficiency and compatibility.

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Joerg Utesch

Sales Director at systemzwo group

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

For more quotes and insights, download the Pure FlashArray X NVMe report

The user interface is friendly, yet it does not cover all steps that can be performed via direct port connections on storage.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Technical support definitely needs significant improvement.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Its configuration should be easier.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

One way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

HPE Primera offers cost-effective, flexible pricing for enterprises, balancing cost and value, with configurable and optional feature costs.

Pure Storage FlashBlade is costly but valued for performance, reliability, and reduced administrative overhead, justifying its premium price.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would rate the solution as an eight out of ten in terms of costliness.

Joerg Utesch

Sales Director at systemzwo group

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the HPE Primera report

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

HPE Primera offers excellent performance, integration, scalability, and AI-driven analytics with all features included for cost-effective reliability.

Pure Storage FlashBlade excels with ease of use, fast performance, scalability, seamless integration, and efficient storage features.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.

Joerg Utesch

Sales Director at systemzwo group

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

For more quotes and insights, download the Pure FlashArray X NVMe report

We have more capacity than expected, and even if we face issues with one or two disks, the system maintains the same performance.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

We can plug in many blades, and we can have data up to one terabyte.

Redy ERIYAWAN

IT Field Support Engineer at a tech vendor with 10,001+ employees

The best features of Pure Storage FlashBlade include better throughput and better performance.

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades.

MikaelHellström

IT Manager at Regin Dalarna

For more quotes and insights, download the Pure Storage FlashBlade report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.1%, down from 4.3% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.2%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.1%
Pure Storage FlashBlade	2.2%
Pure FlashArray X NVMe	1.4%
Other	93.3%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

17%

Manufacturing Company

12%

Financial Services Firm

Government

Financial Services Firm

12%

Computer Software Company

10%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...

See all answers

What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 30% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 17% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 7% of the time

Huawei OceanStor Dorado vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

December 2025

Download HPE Primera product report

Buyer's Guide

Pure Storage FlashBlade

December 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

HPE Primera vs. Pure Storage FlashBlade

December 2025

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