HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 0.7% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It has benefited my organization because it has reduced time to insights."

"One of the best features is the support, which is excellent."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The high availability of the product is the most valuable feature."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"The data availability guarantee is great."

"It's really easy to use."

"The GUI for onboarding is straightforward."

"Alletra has helped us improve our storage performance."

"There is ease of use for junior admins. We have VMware integrations for data stores, cloning operations of existing data stores, and InfoSight analytics."

"The performance is valuable. The NVMe performance with VDI plays a big role. There is efficiency of the array and replication between two sites. A lot of customers use Alletra for production and DR and do replication."

"The solution has been rock-solid since we've had it."

"The deduplication feature is great."

More HPE Alletra Storage pros

"The main advantage of this solution is performance."

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

"The management software is very good."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"Rapid deployment, easy integration management and cloning of areas."

"The hardware and software of NetApp EF-Series All Flash Arrays are easy for us to use."

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"The speed is the most valuable feature."

More NetApp EF-Series All Flash Arrays pros

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"There are some challenges with data encryption and reduction."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We need better data deduplication."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

"It would be better if there were an option to incorporate the NVMe feature alongside other storage tiers. Currently, the system operates on Autotier but can manually peer and mix different types of drives, such as SAS and SATA drives."

"I need the protocol expected. I want them to include NVMe protocol in VMware compatibilities."

"The licensing could always be cheaper."

"It could use improvement in correctly identifying and naming the systems. The solution keeps changing the names of everything. It's been hard to track."

"We had a good base with 3PAR, which we're replacing Alletra right now. However, the integration with DCCS could still use some work. It's in its infancy and needs more features."

"I'd like the solution to offer more free training."

"HPE Alletra Storage is considered expensive compared to competitors like Dell and Huawei. Many times, we lose deals due to price even though it is the best solution in the market."

"It would be great if we had a direct integration with Veeam repositories so we wouldn't have to go through Linux or Windows."

More HPE Alletra Storage cons

"Better support technicians for CAPP."

"The support of the product is an area with certain shortcomings where improvements are required."

"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."

"There could be better integration with some of our Cisco products."

"I would like to shrink it more, if we can. The smaller, the better."

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

"Better integration with other brands is important so we would like to see it easier to integrate."

"The dashboard could be simplified."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"HPE was a clear winner on price per terabyte. It was very smooth."

"There is a license. HPE Alletra uses a cloud-based model."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"Its pricing is very competitive."

"It is reasonably priced."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"For us, its price is good."

"The solution is expensive and can cost around five lakhs."

More HPE Alletra Storage pricing and cost advice

"This solution is not available to many users because the cost is very expensive."

"The price point for EF is considerably lower than the alternatives."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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850,043 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

18%

Comms Service Provider

11%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 28% of the time

HPE Primera vs HPE Alletra Storage

Compared 14% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

More HPE Alletra Storage Competitors

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 33% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 15% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

IBM FlashSystem vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

HPE Alletra Storage

Download HPE Alletra Storage product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

RP Data, Western Oregon University, Toei Animation

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays