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HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
24th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of HPE Alletra Storage is 5.7%, down from 9.6% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
HPE Alletra Storage5.7%
NetApp EF-Series All Flash Arrays1.3%
Other85.6%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
TL
Systems Specialist at a comms service provider with 201-500 employees
Data management operations are streamlined with impressive metrics and responsive support
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance."
"It has improved my organization in the way that we have high reliability and faster access to our data."
"I am very satisfied with this solution and I would recommend it to others."
"We saw a vast improvement when we switched over to using the Pure Storage model over the XtremIO."
"It is always out of the box, and ready to use."
"I like the speed, and I like the API and how programmable it is."
"Service and support is phenomenal."
"The Pure Storage customer service is by far the best part of the product and organization."
"The capability to predict problems and prevent them before they occur is exceptional in HPE Alletra Storage MP."
"It offers rich features and high speed for transferring data."
"The features of HPE Alletra Storage that I prefer most are the copy of virtual volumes. These features benefit my organization by providing fast performance and low latency."
"The performance is valuable. The NVMe performance with VDI plays a big role. There is efficiency of the array and replication between two sites. A lot of customers use Alletra for production and DR and do replication."
"HPE Alletra Storage scales effectively with the growing needs of my organization, and I don't see limitations or complexity for growth at the moment, as it has been selected among the top players."
"The most valuable feature is the integration with vCenter with the HPE multi-storage plugin. That makes it more comfortable to use the storage with just a few clicks."
"The features I appreciate most about the HPE Alletra Storage are its ease of provisioning storage and management."
"My experience with the deployment of HPE Alletra Storage has been good. I like the single pane of glass approach."
"Go with the NetApp EF-series All Flash Arrays, if you want good quality, reliability, speed and size."
"This storage solution is both stable and scalable, and it works for our needs."
"NetApp maintains the very high performance that we want to have."
"Being able to partition different virtual volumes of storage is really valuable for us."
"The ease of use is the most valuable feature; something that we can use for a flash and all-flash type of environment that we can really put a heavy workload on."
"The deployment is very quick and very simple to use."
"I would recommend it. It is very stable, fast, and offers good support."
"The most valuable feature of this solution is the performance of the database access."
 

Cons

"They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."
"The solution is not cheap. It's much more expensive than DataCore."
"In Pure Storage FlashArray, the area with room for improvement is local MFA login."
"It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do."
"I would rate this solution an eight. There's always room for improvement, nobody is perfect to get a ten out of ten. They do what they do well. It's not cheap but we it's for uses that we needed."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"One improvement area is the eradication time delay."
"The solution is not cheap."
"I'm going to skip discussing how HPE Alletra Storage can be improved as I'm not in the technology area right now and haven't paid attention to that."
"HPE Alletra does not really provide a cloud-like operational model on-prem for managing data infrastructure. The limitation is that we cannot really downscale HPE Alletra Storage, even if we are running on the GreenLake; that's the nature of the storage."
"To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing."
"There can be more visibility and statistics for the customers to see. The customers would love to see AI."
"HPE Alletra Storage pricing can be improved. The pricing, licensing, and software have changed."
"I have not seen a return on investment with the HPE Alletra Storage."
"I need the protocol expected. I want them to include NVMe protocol in VMware compatibilities."
"HPE is not offering unified storage in their storage portfolio, which causes problems in local tenders and RFPs where customers demand NFS shares and block shares in the same enclosure."
"The solution should really build out a more hyper-converged product."
"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."
"I would like to shrink it more, if we can. The smaller, the better."
"Nonetheless, there are a couple of other things that NetApp hasn't done right."
"This solution is not available to many users because the cost is very expensive."
"I've observed an issue when creating a new storage solution with NetApp EF-Series All Flash Arrays."
"This solution has limited storage."
"When it's a software-related issue, it is difficult to find an engineer that can help you."
 

Pricing and Cost Advice

"Pure Storage FlashArray is expensive."
"I would prefer that they lower their pricing."
"It's expensive, but you get what you pay for."
"Pricing is very competitive, and it's better than other competitors."
"Pure Storage has not helped us to reduce our licensing costs."
"It's a good price point and it's a solid product for the price."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"There is a license. HPE Alletra uses a cloud-based model."
"The solution is expensive and can cost around five lakhs."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"For us, its price is good."
"HPE was a clear winner on price per terabyte. It was very smooth."
"Its price can be optimized."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"The pricing of this solution is competitive with other vendors here in Egypt."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"This solution is not available to many users because the cost is very expensive."
"NetApp EF-Series All Flash Arrays is an expensive product."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"The price point for EF is considerably lower than the alternatives."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
9%
Government
6%
Construction Company
18%
Manufacturing Company
8%
Performing Arts
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?
One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...
What needs improvement with NetApp EF-Series All Flash Arrays?
The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...
What is your primary use case for NetApp EF-Series All Flash Arrays?
There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: June 2026.
902,456 professionals have used our research since 2012.