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HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
29th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.7%, up from 6.5% compared to the previous year. The mindshare of HPE Alletra Storage is 4.1%, down from 10.0% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.7%
HPE Alletra Storage4.1%
NetApp EF-Series All Flash Arrays1.4%
Other87.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
PS
Director at Varnitech Solution Private Limited
Disintegrated all‑flash storage has boosted ERP performance and delivers instant operational insights
I appreciate that HPE Alletra Storage is an all-flash NVMe storage with a disintegrated architecture, allowing me to enhance performance without needing to add capacity. If I'm buying the Alletra MP 10000 right now with two controllers and 24 NVMe drives, I can simply add a single controller to boost my performance without being stuck with the limit of two controllers at a time for upgrades. Seamless integration with existing infrastructure is absolutely important to our organization's strategy because otherwise, I would need to redo everything repeatedly, which consumes significant time. We do use the AI-driven insights in HPE Alletra Storage. The AI-driven insights for Alletra MP 10000 greatly assist our data operations by providing immediate access to insights without going into the storage or asking the storage administrator for data. This enables any storage manager to easily obtain insights regarding performance, IOPS requirements, disk usage, and compression ratios from anywhere in the world. In terms of predictive analytics features, HPE Alletra Storage automatically opens and enriches support cases with diagnostics during any storage issues, which drastically reduces the mean time to repair and eliminates manual log collection, resulting in much higher efficiency in support automation.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that maintenance is free."
"On a scale of one to ten, where ten is the most comfortable pricing, I rate the solution a nine out of ten."
"One feature that's particularly valuable for our finance customers is Pure Storage's safe mode. It protects against ransomware attacks by taking snapshots. Our customers were very impressed with this capability. The data reduction is also impressive compared to other providers."
"The product cheaper compared to other solutions concerning the technology that they are using."
"Having fast storage allows actual servers to perform in high capacity so we don't have slowdowns on our applications."
"If you're interested in using this solution, I recommend that you do the same — see if you like it."
"The top-tier support and reliable storage are the most valuable features of this solution."
"The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage."
"It's easy to use."
"The features of HPE Alletra Storage that I appreciate the most are speed and reliability."
"The most valuable features of HPE Alletra Storage that I have found are performance and ease of configuration. It's overall fantastic."
"Using HPE Alletra Storage has improved the performance of my storage and alleviated a bottleneck."
"The configuration capacity it has to create a cluster for replication is excellent."
"Ease of utilization and ease of backup are valuable. You just plug it in, run a few commands, and set it up. It is done."
"HPE Alletra Storage's capacity efficiency is notable due to the data reduction we get from it."
"My advice to another organization considering HPE Alletra Storage is to enjoy the speed."
"The NetApp EF-Series gave our organization easy access to our data bases."
"When we compared it to other all-flash arrays, it was the most cost-effective solution and really the most performant that we looked at."
"The stability, speed, and reliability are the solution's best features. The information is also very secure."
"I would have to say performance at this point, because the application it is based on is so diverse."
"We use it for our VDI environment, and have not had any complaints with it."
"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."
"The solution allows us to segregate one storage unit from another."
"The most valuable feature is its speed; we had a bake off with another product in our data center, and it blew it away, without any question, being about 100% faster than the XtremIO, just pure speed."
 

Cons

"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"CIFS and SMB Shares cannot be mounted directly."
"We would always like to see higher performance, and lower pricing is always better."
"I think replication is one area that still needs improvement."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
"It was not proactive communication."
"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"The best way forward is to continue keeping the product lines within the Alletra brand specialized to what makes them good, ensuring that the features from where 3PAR was good, Nimble was good, and Apollo was good are maintained so that customers who have relied on them can continue to count on their availability."
"They are definitely going to start pushing more on MP for files. This was an area where HPE was not very strong, but now, with Alletra MP, it is going to be very strong. Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP. This flexibility will be very good."
"Long-distance, high-latency replication enhancements would be delightful to see in future versions."
"HPE Alletra Storage could be improved by making the units lighter. This could be implemented in the next release."
"I have no improvements or suggestions for additional features for the next release of the HPE Alletra Storage at the moment."
"In the future, it might be nice to get text notifications for issues beyond simply getting emails."
"There is nothing I can think of offhand to improve HPE Alletra Storage or for additional features that should be included in the next release."
"I would like to see some form of direct connect fiber channel options."
"This solution is not available to many users because the cost is very expensive."
"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."
"The solution should really build out a more hyper-converged product."
"Obviously to a small, medium size business, you're probably not going to recommend it because it's probably overkill."
"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."
"They could improve the product’s tools."
"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."
"The only major drawback is the replication between EF-Series units."
 

Pricing and Cost Advice

"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"The pricing is very attractive and it delivers performance for the money."
"FlashArray is expensive, but the quality justifies the price."
"Because of the SSD, it is cheaper because I am not purchasing so many disks."
"We have seen a reduction in total cost of ownership (TCO)."
"The cost has room for improvement."
"There is a license. HPE Alletra uses a cloud-based model."
"It is reasonably priced."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"For us, its price is good."
"Overall, it was good. It had a good price per gigabyte."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"Its price can be optimized."
"Its pricing is very competitive."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"NetApp EF-Series All Flash Arrays is an expensive product."
"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."
"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"Adding more capacity will increase the cost."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Manufacturing Company
9%
Computer Software Company
9%
Financial Services Firm
8%
Outsourcing Company
8%
Construction Company
16%
Comms Service Provider
9%
Manufacturing Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
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Also Known As

Pure Storage FlashArray
No data available
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: September 2026.
914,351 professionals have used our research since 2012.