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HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
30th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of HPE Alletra Storage is 4.6%, down from 10.0% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Alletra Storage4.6%
NetApp EF-Series All Flash Arrays1.4%
Other87.1%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Ridip Baruah - PeerSpot reviewer
Manager at Converge Systems & Services Pvt. Ltd.
Improved read and write performance while simplifying data provisioning and daily management
Its performance is good, but we do have some concerns with Alletra. The challenge I face is that the recent models launched are not available now. When we pitch a solution to a customer and sell HPE Alletra 6000, the customer sees that the product has been discontinued by HPE. The transition of the storage is happening too fast, making it difficult for us, as we normally declare to customers that the product will not reach end-of-life for the next five years. These challenges arise as HPE transitions for the betterment of the product, but we are left answerable to the customer when they ask why we are offering something that the OEM has discontinued. This transition is occurring too fast, and historically, HPE had 3PAR storage that lasted a long time. We need a stable product, and with HPE Alletra, we are unsure about the stability of the product for the next one or two years. Customers now inquire about what happened to Primera storage, which is no longer available, and we lack answers. I feel that HPE Alletra Storage could be improved, as all our competitors offer storage with options for both file and block and object within a single model, while HP still considers HPE Alletra as block storage only. In many government bids, when the government specifies a need for storage that supports both file and block, we lack a solution for that. A customer will not purchase two storages—one for file and another for block—so we need HPE Alletra to come with a solution that accommodates all data types: file, block, and object. This is critical since government purchases often rely on tenders.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The scalability options are very nice because you can scale it much better and faster. The scalability was there in the previous environment also, but this is far better than what we had before. It basically helps the user in case they are looking for more storage. We can scale it much faster."
"When you put all of the features in a box, leverage them and migrate your application to one of these arrays, it will give you a lot of benefits."
"The most valuable feature is its data reduction."
"We consume less physical storage because of the solution’s deduplication and compression."
"The support team is available all the time and they seem to know what they are doing."
"The dashboard is nice. It is easy to manage compared to other storage solutions such as Dell EMC."
"Despite the overuse of buzzwords and re-classifications, the storage industry has actually seen dramatic improvements over the last 3-4 years."
"You get what you pay for; it is expensive, but it really works, so I would really recommend using Pure Storage."
"The capability to predict problems and prevent them before they occur is exceptional in HPE Alletra Storage MP."
"It's really easy to use."
"My experience with the deployment of HPE Alletra Storage has been good. I like the single pane of glass approach."
"HPE Alletra Storage provides a cloud-like operational model on-prem for managing our data infrastructures, although I still interact with the SAN in the traditional on-prem way."
"The features of HPE Alletra Storage that I appreciate the most are speed and reliability."
"The extended capacity offers a small footprint that's still meeting a large customer demand."
"The solution has reduced my data management operation expenses by approximately 20%."
"HPE Alletra Storage enables me to get assistance from senior support engineers without having to go through support escalations."
"The end-user experience has improved the organization as a whole; the customers that the DBAs serve."
"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."
"Being able to partition different virtual volumes of storage is really valuable for us."
"Go with the NetApp EF-series All Flash Arrays, if you want good quality, reliability, speed and size."
"The stability, speed, and reliability are the solution's best features. The information is also very secure."
"The initial setup is pretty straightforward."
"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."
"The main advantage of this solution is performance."
 

Cons

"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"If there is one thing that I did not appreciate about Pure, it is that between the two different lines, which would be FlashBlade and Everpure FlashArray, there is no easy way to migrate LUNs as far as being able to replicate across those platforms."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"I would like to have an easy way to determine the cost per VM so that I can present a solution to our customers."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"The integration capabilities could be improved."
"The 3PAR SSD arrays that we have are still failing a lot so even though we're under warranty, we still have to get someone out and usually have someone troubleshoot so that usually adds onto the cost. With Pure, we've had a disc fail and we pop it out and you pop it in and it's good to go."
"I would rate this solution an eight. To make it a ten it would have to be a little cheaper."
"Previously, the [HPE] 3PAR [storage array] gave us the ability to build on SSC or spindles. The Alletra doesn't allow for this."
"In the future, it might be nice to get text notifications for issues beyond simply getting emails."
"I don't have the numbers to quantify how much HPE Alletra Storage has reduced our data management operation expenses."
"HPE can improve HPE Alletra Storage by adding some features to be available from the offline GUI, especially related to snapshots and taking a snapshot for the whole storage, as some customers need this feature."
"Long-distance, high-latency replication enhancements would be delightful to see in future versions."
"Cost-wise, it is a bit expensive compared to other vendors and competitors."
"To improve HPE Alletra Storage, I suggest adding more expansion capabilities. We are currently limited to a certain number of shelves, so extending it to even greater capacity would be beneficial."
"I would say that HPE Alletra Storage has not reduced my data management operation expenses at this time, because we aren't probably leveraging it as much as we could."
"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."
"I would like to shrink it more, if we can. The smaller, the better."
"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."
"Better support technicians for CAPP."
"This solution does not have any compression or deduplication."
"The only major drawback is the replication between EF-Series units."
"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."
"I’d like to see bigger, faster, better hardware, of course. I think that is the way the hardware is trending anyway; bigger, faster CPU, better software, fewer bugs, all that stuff. T"
 

Pricing and Cost Advice

"We have an Evergreen Storage subscription, which I think is a great feature."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"I would rate it a seven out of ten for pricing. It could be improved."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"It could always be lower, but it's okay."
"The pricing is very attractive and it delivers performance for the money."
"We feel that the pricing is fair and the licensing process was easy for both."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"Its pricing is very competitive."
"The solution is expensive and can cost around five lakhs."
"For us, its price is good."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"Overall, it was good. It had a good price per gigabyte."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"Its price can be optimized."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"NetApp EF-Series All Flash Arrays is an expensive product."
"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"Adding more capacity will increase the cost."
"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
Construction Company
17%
Comms Service Provider
8%
Performing Arts
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
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Also Known As

Pure Storage FlashArray
No data available
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: August 2026.
909,563 professionals have used our research since 2012.