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HootSuite vs Khoros Social Media Management vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of June 2025, in the Social CRM category, the mindshare of HootSuite is 12.5%, up from 10.5% compared to the previous year. The mindshare of Khoros Social Media Management is 4.9%, down from 5.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.6%, up from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Anish Bajracharya - PeerSpot reviewer
Efficient management of social media campaigns while noting pricing challenges
If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals. It makes life easier and somehow lowers stress, which is why I would recommend HootSuite It saves me…
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ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
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857,585 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
15%
Educational Organization
10%
Retailer
10%
No data available
Educational Organization
39%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HootSuite?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes...
What needs improvement with HootSuite?
Would you say there are any areas that still could be improved? Can they make it better in some ways?
What is your primary use case for HootSuite?
If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite becaus...
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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal lan...
 

Also Known As

No data available
Khoros Care, Spredfast
ExactTarget
 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
HP, Rogers, BeyondBank Australia
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: May 2025.
857,585 professionals have used our research since 2012.