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HootSuite vs Khoros Social Media Management vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Social CRM category, the mindshare of HootSuite is 8.4%, down from 8.7% compared to the previous year. The mindshare of Khoros Social Media Management is 3.3%, down from 5.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 5.9%, down from 13.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud5.9%
HootSuite8.4%
Khoros Social Media Management3.3%
Other82.4%
Social CRM
 

Featured Reviews

Gabriel  Waweru - PeerSpot reviewer
Senior Software Engineer at Unilever Inc.
Centralized social media workflows have improved collaboration, insights, and customer response
HootSuite offers several valuable features that include an intuitive user interface, which makes it very easy for new users. It also provides a better understanding of what customers want with analytics and gathers those insights into actionable reports, which helps make data-driven decisions easy. Additionally, HootSuite manages and maintains our social presence from anywhere at any time with the HootSuite mobile app. I rely on all of these features, as they are very strategic and helpful in my organization. HootSuite turns real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors. HootSuite supports team collaboration by assigning tasks, managing approvals, and monitoring team performance. HootSuite has positively impacted my organization by streamlining how we manage multiple content on various social platforms, saving considerable time. It has helped us achieve 40% to 50% time savings in content operations, a 25% increase in engagement due to consistent posting, and improved lead response due to improved response time. I measure the time savings through content operation metrics. The 25% increase in engagement resulted from consistent posting on social platforms. HootSuite has also helped us with centralized reporting across different social media channels, enabling us to make data-driven decisions easily.
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GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.
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885,376 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
10%
University
9%
Retailer
7%
Media Company
7%
No data available
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
9%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise7
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

What needs improvement with HootSuite?
I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this ...
What is your primary use case for HootSuite?
Having a variety of social accounts and needing to post across them is the primary use case for HootSuite, and it wor...
What advice do you have for others considering HootSuite?
For others looking into using HootSuite, I advise that it is well suited for any size of organization that is looking...
Ask a question
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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have...
 

Also Known As

No data available
Khoros Care, Spredfast
ExactTarget
 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
HP, Rogers, BeyondBank Australia
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM. Updated: March 2026.
885,376 professionals have used our research since 2012.