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Hitachi Universal Replicator vs Rubrik comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Universal Replicator
Ranking in Disaster Recovery (DR) Software
28th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
1
Ranking in other categories
Data Replication (12th)
Rubrik
Ranking in Disaster Recovery (DR) Software
8th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Cloud Backup (6th)
 

Mindshare comparison

As of September 2026, in the Disaster Recovery (DR) Software category, the mindshare of Hitachi Universal Replicator is 0.9%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 5.4%, down from 12.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Disaster Recovery (DR) Software Mindshare Distribution
ProductMindshare (%)
Rubrik5.4%
Hitachi Universal Replicator0.9%
Other93.7%
Disaster Recovery (DR) Software
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Optimizing data replication and management with unique resource handling features
The features of Hitachi Universal Replicator that I use include data flow, monitor, and Data Mobility Services. We have Data Mobility Services resource pool and resource group mirror unique allocated. Features like source journal, destination image, remote path, volume name, and capacity saving mode are valuable. De-duplication, compression, and capacity saving processing mode are essential. Other useful aspects are storage target, default data reduction, shared volume, and automatic journal creation. These features work synchronously for tasks like remote cloning or universal replication.
reviewer2588997 - PeerSpot reviewer
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Reliable automated backups have protected critical databases and simplified recoveries for our operations
Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate Hitachi Universal Replicator eight out of ten."
"We are seeing about a 62 percent TCO savings and 90 percent management time savings since switching to this solution."
"Takes me 80 percent less time to manage my backup environment."
"The search functionality is second to none as the speed of the search is fast across the whole system and predictive."
"The file search feature across all backups has been helpful."
"Cut backup remediation to nearly nothing."
"Rubrik has the best vendor support that I've dealt with; they're probably the best, they're the most knowledgeable, they're the most respectful, they call a lot better, and they will follow through to the end."
"Its reporting is most valuable. I like how it reports that everything is successfully backed up. It provides a summarized report that I can give to auditors and management."
"Overall the product is really good."
 

Cons

"I have used Hitachi Universal Replicator for about two years, but it does not work fast and needs time to copy data."
"We have some challenges with the solution's reporting because historical reports have some limitations."
"I would improve the cost part of Rubrik; they should improve in that area."
"The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface."
"It is already very well furnished, but live mounts for Nutanix AHV would be amazing."
"Collecting logs in Rubrik is very difficult compared to other tools."
"A singular system is needed to manage all of the clusters."
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days."
"Portal identity management should improve."
 

Pricing and Cost Advice

Information not available
"It is an expensive product."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"We pay yearly and it's based on the number of bricks."
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Top Industries

By visitors reading reviews
Manufacturing Company
15%
Comms Service Provider
11%
Government
9%
Financial Services Firm
9%
Financial Services Firm
12%
Manufacturing Company
8%
Healthcare Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise56
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Universal Replicator?
I am not familiar with the pricing of Hitachi Universal Replicator. The storage purchase includes this feature, but a license is needed for replication, shadow image, and thin image.
What needs improvement with Hitachi Universal Replicator?
I think the graphical user interface can be more user-friendly. Although it is easy and intuitive now, there is always room for improvement regarding user interaction.
What is your primary use case for Hitachi Universal Replicator?
I use Hitachi Ops Center and Protector to create Thin Image, Shadow Image, and for remote replication. We also connect to Site Recovery Manager to replicate virtual machines to another site. We hav...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Shandong Telecom
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Hewlett Packard Enterprise, Veeam Software, Broadcom and others in Disaster Recovery (DR) Software. Updated: September 2026.
913,924 professionals have used our research since 2012.