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Hitachi Universal Replicator vs Rubrik comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Universal Replicator
Ranking in Disaster Recovery (DR) Software
26th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
1
Ranking in other categories
Data Replication (9th)
Rubrik
Ranking in Disaster Recovery (DR) Software
9th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (4th), Cloud Backup (5th)
 

Mindshare comparison

As of November 2026, in the Disaster Recovery (DR) Software category, the mindshare of Hitachi Universal Replicator is 0.9%, up from 0.5% compared to the previous year. The mindshare of Rubrik is 5.1%, down from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Disaster Recovery (DR) Software Mindshare Distribution
ProductMindshare (%)
Rubrik5.1%
Hitachi Universal Replicator0.9%
Other94.0%
Disaster Recovery (DR) Software
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Optimizing data replication and management with unique resource handling features
The features of Hitachi Universal Replicator that I use include data flow, monitor, and Data Mobility Services. We have Data Mobility Services resource pool and resource group mirror unique allocated. Features like source journal, destination image, remote path, volume name, and capacity saving mode are valuable. De-duplication, compression, and capacity saving processing mode are essential. Other useful aspects are storage target, default data reduction, shared volume, and automatic journal creation. These features work synchronously for tasks like remote cloning or universal replication.
reviewer2588997 - PeerSpot reviewer
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Reliable automated backups have protected critical databases and simplified recoveries for our operations
Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate Hitachi Universal Replicator eight out of ten."
"The tech support is extremely helpful."
"We have a great success rate for backups with Rubrik and because of the ease of automating tasks, we also run periodical restores to check the quality of the backups."
"What I like the most about Rubrik is its user-friendly interface."
"Rubrik backup is more than twice as fast as our previous solution, and its deduplication rate is significantly better."
"We do like the instant recovery... Now, we say, "Okay, give me 15 seconds and I can get this back up for you." And within that 15 seconds it's on and the only thing that we have to do afterwards is vMotion it off of the Rubrik storage back to where it should rest."
"The Live Mount feature is one of the main features we use; it is saving us time in restoring the VMs, allowing us to give them quickly to the developers for testing, resulting in a faster turnaround time."
"With an easy backup process, simple and fast recovery process, ability to scale out and still keep a single deduplication domain and a fast storage appliance, all I can think of to say is to shut up and take my money."
"We like this product because of its simplicity, pricing and reliability."
 

Cons

"I have used Hitachi Universal Replicator for about two years, but it does not work fast and needs time to copy data."
"We had some stability issues; we encountered some bugs and glitches."
"Rubrik can only leverage cloud storage for archiving and has no cloud failover."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."
"An area of the solution that could be improved is from an analytics point of view, if I had to choose something."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"I wish there was more training readily available, not just the expensive classes that require purchasing Rubrik credits."
"For Rubrik, though it does a great job, it needs to keep innovating to stay relevant in the data management field."
 

Pricing and Cost Advice

Information not available
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"Rubrik is fairly priced."
"Rubrik is quite expensive for small businesses."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
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Top Industries

By visitors reading reviews
Manufacturing Company
16%
Comms Service Provider
12%
Government
9%
Financial Services Firm
9%
Financial Services Firm
12%
Manufacturing Company
8%
Healthcare Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise56
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Universal Replicator?
I am not familiar with the pricing of Hitachi Universal Replicator. The storage purchase includes this feature, but a license is needed for replication, shadow image, and thin image.
What needs improvement with Hitachi Universal Replicator?
I think the graphical user interface can be more user-friendly. Although it is easy and intuitive now, there is always room for improvement regarding user interaction.
What is your primary use case for Hitachi Universal Replicator?
I use Hitachi Ops Center and Protector to create Thin Image, Shadow Image, and for remote replication. We also connect to Site Recovery Manager to replicate virtual machines to another site. We hav...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Shandong Telecom
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Hewlett Packard Enterprise, Veeam Software, Broadcom and others in Disaster Recovery (DR) Software. Updated: October 2026.
920,929 professionals have used our research since 2012.