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Hitachi Universal Replicator vs Rubrik comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Universal Replicator
Ranking in Disaster Recovery (DR) Software
28th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
1
Ranking in other categories
Data Replication (11th)
Rubrik
Ranking in Disaster Recovery (DR) Software
8th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Cloud Backup (6th)
 

Mindshare comparison

As of August 2026, in the Disaster Recovery (DR) Software category, the mindshare of Hitachi Universal Replicator is 0.9%, up from 0.2% compared to the previous year. The mindshare of Rubrik is 5.4%, down from 13.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Disaster Recovery (DR) Software Mindshare Distribution
ProductMindshare (%)
Rubrik5.4%
Hitachi Universal Replicator0.9%
Other93.7%
Disaster Recovery (DR) Software
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Optimizing data replication and management with unique resource handling features
The features of Hitachi Universal Replicator that I use include data flow, monitor, and Data Mobility Services. We have Data Mobility Services resource pool and resource group mirror unique allocated. Features like source journal, destination image, remote path, volume name, and capacity saving mode are valuable. De-duplication, compression, and capacity saving processing mode are essential. Other useful aspects are storage target, default data reduction, shared volume, and automatic journal creation. These features work synchronously for tasks like remote cloning or universal replication.
reviewer2588997 - PeerSpot reviewer
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Reliable automated backups have protected critical databases and simplified recoveries for our operations
Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate Hitachi Universal Replicator eight out of ten."
"It works with VMware and Hyper-V without agent installation."
"Adaptative backup and SLAs simply allow you to tell a machine to backup without taking care of the backup window."
"One of the best quote is: “it looks simple because we make it simple”, Bipul Sinha."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
"The Auto-Snapshot SLA feature and recovery time are amazing. It took seven seconds to have a server back up and running in production from a total failure."
"Rubrik has made the process to manage backup and recovery painless. This frees up more time to work on other projects."
"The product is as good as advertised and totally changes the way enterprise businesses do data protection."
"We are now able to perform fast backups and very quick restores, and we have a tool to restore a virtual machine with Windows Server 2012 R2 from about 1 TB in around 2 minutes up to login."
 

Cons

"I have used Hitachi Universal Replicator for about two years, but it does not work fast and needs time to copy data."
"We have some challenges with the solution's reporting because historical reports have some limitations."
"I hope to see enhancements in areas like data governance and the incorporation of new features in future updates."
"The reporting feature should be improved. I need a better output from the existing reports as they currently do not provide comprehensive metrics."
"There could be better reporting and better filtering."
"It would be nice if they could work on the pricing a bit."
"I would like for unmanaged backups to be able to be saved in a separate policy."
"There is room for improvement through a further extension of their Office 365 backup platform. In addition, it's still a bit cost-prohibitive to backup NAS. Those would be the two primary areas for improvement."
"Needs integration with video CD (coming in the next release) and a multi-tenant GUI."
 

Pricing and Cost Advice

Information not available
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"We pay yearly and it's based on the number of bricks."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"Rubrik is a little bit expensive, but it's worth the price."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Government
10%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
8%
Computer Software Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise56
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Universal Replicator?
I am not familiar with the pricing of Hitachi Universal Replicator. The storage purchase includes this feature, but a license is needed for replication, shadow image, and thin image.
What needs improvement with Hitachi Universal Replicator?
I think the graphical user interface can be more user-friendly. Although it is easy and intuitive now, there is always room for improvement regarding user interaction.
What is your primary use case for Hitachi Universal Replicator?
I use Hitachi Ops Center and Protector to create Thin Image, Shadow Image, and for remote replication. We also connect to Site Recovery Manager to replicate virtual machines to another site. We hav...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Shandong Telecom
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Hewlett Packard Enterprise, Veeam Software, Broadcom and others in Disaster Recovery (DR) Software. Updated: August 2026.
908,834 professionals have used our research since 2012.