Hitachi Content Platform vs VAST Data comparison

Hitachi Vantara and VAST Data are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #17 with an average rating of 8.0, while VAST Data is ranked #19. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to VAST Data’s 4.5% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of VAST Data users who would recommend it.

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and VAST Data compete in the data storage market, each offering distinct advantages. VAST Data might have the upper hand with advanced features, but Hitachi Content Platform is preferred for its pricing and support.

Features: Hitachi Content Platform offers scalability, object storage management, and integration capabilities suited for large enterprises. VAST Data emphasizes high performance with all-flash architecture, advanced data reduction, and rapid access speeds.

Ease of Deployment and Customer Service: Hitachi Content Platform provides a well-established deployment model with comprehensive documentation and robust customer support. VAST Data, though modern and efficient in its deployment approach, may not match Hitachi's extensive support options.

Pricing and ROI: Hitachi Content Platform's competitive pricing is beneficial for cost-conscious organizations, offering quicker ROI with lower setup costs. VAST Data involves higher initial costs but promises substantial long-term returns with enhanced performance and data reduction.

To learn more, read our detailed Hitachi Content Platform vs. VAST Data Report (Updated: July 2025).

Buyer's Guide

Hitachi Content Platform vs. VAST Data

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of September 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.7%, down from 6.2% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of VAST Data is 4.5%, up from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.7%
Hitachi Content Platform	1.6%
VAST Data	4.5%
Other	88.2%

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Alan Powers

HPC CTO at a manufacturing company with 10,001+ employees

Stability-wise, a device that has been up and running for years

The failover capability and resiliency are some of the solution's valuable features. The big thing is resilience because it has richer coding in it, so multiple devices can't fail. Also, one can still access a number of CBoxes that can allow one to access their file system. Once a device fails, it fails the transparency of the end-user, and it just starts using another resource. The encryption capability, the snapshots, along with a whole bunch of features make the tool valuable. VAST Data keeps adding more and more features all the time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Using this solution has made our backups more reliable."

"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."

"Speed and ease of use are the two most valuable features."

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"The most valuable feature of this solution is performance."

"I would rate Pure Storage FlashBlade a ten out of ten."

"It is very easy to use, and it is very fast."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

More Pure Storage FlashBlade pros

"The platform helps in efficient data management with the ease of server provisioning."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"Companies can scale the solution."

"The most valuable features of the solution are the versioning and the ransomware protection."

"Hitachi is a big company, so it's a very strong product."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

Cons

"File storage needs a lot of improvement. Mainframe connectivity also needs improvement because it requires additional components to be integrated with Pure Storage FlashBlade. If you want to keep your backup data, then this becomes an even more expensive solution because Pure Storage FlashBlade will not be able to meet your backup needs."

"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"I would like to see more deduplication."

"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."

"It's on the expensive side, as expected for a niche product."

"They need better integration with public clouds along with a better hybrid solution."

More Pure Storage FlashBlade cons

"There is room for improvement in the capacity for integration with other platforms."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"The solution could use more integration with clouds."

"What is lacking in this solution is a simple process to migrate from existing systems."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

"This product's ability to track logs for access still needs to be improved."

"The only thing is that it should be more cost effective."

Pricing and Cost Advice

"The price could be cheaper."

"Licensing fees are paid yearly."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"We used a reseller for the purchase."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"The price is a little high."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"I rate the tool's pricing a seven to eight out of ten."

More Pure Storage FlashBlade pricing and cost advice

"The price of the Hitachi Content Platform is very high."

"The product’s cost is average."

"Hitachi is more expensive than StorageGRID."

"The pricing could be better."

"Pricing is comparable to other solutions in the market."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Overall, it's costly."

"Price-wise, VAST Data is not the cheapest, not the most expensive one."

"We acquired VAST Data as a one-time, capital purchase."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

Government

Computer Software Company

24%

Financial Services Firm

20%

Government

13%

Educational Organization

Computer Software Company

15%

Manufacturing Company

13%

Financial Services Firm

12%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

No data available

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

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What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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Comparisons

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NetApp StorageGRID vs Hitachi Content Platform

Compared 23% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 17% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 16% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 9% of the time

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Compared 10% of the time

Dell PowerScale (Isilon) vs VAST Data

Compared 10% of the time

MinIO vs VAST Data

Compared 8% of the time

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Compared 8% of the time

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Compared 7% of the time

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Product Reports

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Pure Storage FlashBlade

August 2025

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Hitachi Content Platform

September 2025

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NVMe All-Flash Storage Arrays

August 2025

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Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

No data available

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Innovation to break decades of data storage trade-offs.

VAST Data

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

Norwest Venture Partners, General Dynamics Information Technology, Ginkgo Bioworks

Buyer's Guide

Hitachi Content Platform vs. VAST Data

July 2025

Free Report: Hitachi Content Platform vs. VAST Data

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