Hitachi Content Platform vs Nutanix Unified Storage (NUS) comparison

Hitachi Vantara and Nutanix are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #15 with an average rating of 8.0, while Nutanix is ranked #2 with an average rating of 8.8. Hitachi Vantara holds a 1.7% mindshare in FaOS, compared to Nutanix’s 3.1% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 99% of Nutanix users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and Nutanix Unified Storage compete in the enterprise storage market. Nutanix appears to have the edge due to its advanced features and integration capabilities, while Hitachi is favored for its competitive pricing.

Features: Hitachi Content Platform provides scalable object storage, robust data management, and integration with existing systems. Nutanix Unified Storage offers unified storage solutions with seamless infrastructure integration, superior performance, and advanced self-service features for easy management.

Room for Improvement: Hitachi Content Platform could enhance its user interface, simplify integration processes, and improve initial setup complexity. Nutanix Unified Storage might benefit from reduced licensing costs, enhanced scalability options, and further streamlined deployment procedures.

Ease of Deployment and Customer Service: Hitachi Content Platform supports a structured deployment process with comprehensive support. Nutanix Unified Storage features a simple, user-friendly installation with responsive customer service, focusing on efficiency and simplicity in user experience.

Pricing and ROI: Hitachi Content Platform offers competitive setup costs appealing to budget-conscious organizations, with satisfactory ROI. Nutanix Unified Storage comes with a higher upfront cost, justified by greater long-term ROI due to its advanced features and integration benefits.

To learn more, read our detailed Hitachi Content Platform vs. Nutanix Unified Storage (NUS) Report (Updated: June 2025).

Buyer's Guide

Hitachi Content Platform vs. Nutanix Unified Storage (NUS)

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of June 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.8%, down from 6.3% compared to the previous year. The mindshare of Hitachi Content Platform is 1.7%, up from 1.7% compared to the previous year. The mindshare of Nutanix Unified Storage (NUS) is 3.1%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Vishnu Mohan

Service Delivery Manager Cloud and DCO at a healthcare company with 10,001+ employees

Centralized management and high resiliency streamline data storage with immediate benefits and scalability

The most effective features of Nutanix Unified Storage (NUS) for us are about making multiple copies of our data across hardware nodes, ensuring that if there is a hardware failure, we still don't lose our data, which I think is the most important. Also, they have a file solution that is good for file shares, and that is of value to us. The switch from solutions such as IBM to Nutanix Unified Storage (NUS) was driven by the need for different skill sets for a separate storage team and separate compute team. Maintaining these old devices was getting prohibitively high, so consolidating everything onto Nutanix Unified Storage (NUS) made sense and allowed one set of Nutanix engineers to manage the entire estate.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"It's very easy-to-use."

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"It performs well and it is also very fast."

"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

More Pure Storage FlashBlade pros

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"The Hitachi Content Platform is a stable and reliable solution."

"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"The platform helps in efficient data management with the ease of server provisioning."

"The product provides the fastest technology."

"The most valuable features of the solution are the versioning and the ransomware protection."

Cons

"The documentational aspect of FlashBlade needs improvement."

"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"They need better integration with public clouds along with a better hybrid solution."

"I would also like to see better support for CIFS workloads."

"There could be improvements in public cloud integration."

"Its configuration should be easier."

"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."

More Pure Storage FlashBlade cons

"They could improve compatibility and offer a more user-friendly GUI."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."

"The solution could use more integration with clouds."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

"The only thing is that it should be more cost effective."

Pricing and Cost Advice

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"I understand that it is competitively priced compared to other brands."

"The price of this solution could be made more affordable."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"I feel that the price could always be lowered."

"The price is a little high."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

More Pure Storage FlashBlade pricing and cost advice

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Hitachi is more expensive than StorageGRID."

"Overall, it's costly."

"The price of the Hitachi Content Platform is very high."

"Pricing is comparable to other solutions in the market."

"The product’s cost is average."

"The pricing could be better."

"It is not too high for what we are using."

"The pricing of Nutanix is generally higher compared to other vendors, which is a common observation, but it provides value through its support and features offered to customers."

"We are Nutanix partners, so it is pretty good. With the free terabyte that comes with the Nutanix clusters, we have started to build proposals for the clients. The price adjustment with the new policy of Nutanix Unified Storages seems attractive. Let us see if it has results."

"Nutanix Unified Storage isn't expensive."

"The price can always be improved. As a customer, you always seek reasonable solutions within your budget, and they give us little to do a lot. My IT team always has to justify that we are choosing an optimal solution, so the price could be a little lower Maybe the prices could be a little bit lower."

"I'm happy with the cost and licensing because I don't have big volumes."

"It is competitive with other vendors, but you get more for your dollars. It is fairly priced, but not cheap."

"The pricing is a bit too high."

More Nutanix Unified Storage (NUS) pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

16%

Computer Software Company

13%

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

23%

Financial Services Firm

23%

Government

12%

Educational Organization

Computer Software Company

32%

Educational Organization

15%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about Nutanix Unified Storage?

Nutanix has excellent product documentation available on their portals, written in simple, easy-to-understand language.

See all answers

What is your experience regarding pricing and costs for Nutanix Unified Storage?

Nutanix solutions are often perceived as premium-priced, but they deliver substantial ROI in terms of performance, re...

See all answers

What needs improvement with Nutanix Unified Storage?

Nutanix Unified Storage is already a robust and forward-thinking platform. That said, one area for potential improvem...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

NetApp AFF vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 28% of the time

Dell ECS vs Hitachi Content Platform

Compared 21% of the time

NetApp StorageGRID vs Hitachi Content Platform

Compared 19% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 10% of the time

More Hitachi Content Platform Competitors

Dell PowerScale (Isilon) vs Nutanix Unified Storage (NUS)

Compared 17% of the time

Red Hat Ceph Storage vs Nutanix Unified Storage (NUS)

Compared 16% of the time

MinIO vs Nutanix Unified Storage (NUS)

Compared 9% of the time

Microsoft Storage Spaces Direct vs Nutanix Unified Storage (NUS)

Compared 9% of the time

Qumulo vs Nutanix Unified Storage (NUS)

Compared 4% of the time

More Nutanix Unified Storage (NUS) Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

May 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

June 2025

Download Hitachi Content Platform product report

Buyer's Guide

Nutanix Unified Storage (NUS)

May 2025

Download Nutanix Unified Storage (NUS) product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Nutanix Files Storage, Nutanix Volumes Block Storage, Nutanix Objects Storage

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Nutanix Unified Storage provides high availability and seamless cloud platform integration, ensuring robust redundancy, scalability, and streamlined management. It supports hybrid cloud connectivity, enhancing storage security and performance.

Nutanix Unified Storage is designed for effective data protection across block, file, and object storage, offering features like ransomware detection and a centralized management interface through Prism Central. Users gain improved SLAs and IT cost savings through its efficient performance. Despite its user-friendly interface, there is a demand for enhanced security measures such as Multi-Factor Authentication and DLP. While its resilience is notable, users seek improvements in protocol compatibility, storage capabilities, pricing, and support processes.

What are the most important features of Nutanix Unified Storage?

User-Friendly Interface: Simplifies storage management and monitoring.
High Availability: Ensures continuous operation and reliability.
Seamless Cloud Integration: Compatible with platforms like Azure and AWS.
Robust Redundancy: Protects data against hardware failures.
Scalable Architecture: Easily adapts to growing data storage needs.
Ransomware Detection: Enhances data protection measures.

What benefits and ROI might users find in reviews?

Improved SLAs: Increased service reliability and performance.
IT Cost Savings: Reduces expenses through efficient resource use.
Enhanced Security: Stronger data protection and reduced risk.
Centralized Management: Easier control and monitoring from one dashboard.

Industries implement Nutanix Unified Storage for tasks such as file storage, database performance improvement, and storage solution consolidation. Companies deploying virtual machines, securing against ransomware, connecting hybrid clouds, and backing up data find it useful. It supports workloads like Citrix VDI, Kubernetes, and research data, assisting many organizations migrating from legacy storage for better cost efficiency and reduced data center footprints.

Nutanix

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

JetBlue, International Speedway Corporation, Volkswagen SAIC, Brighton and Hove City Council, Foresters Financial, Janus International Group, Cloud Comrade, Serco

Buyer's Guide

Hitachi Content Platform vs. Nutanix Unified Storage (NUS)

June 2025

Free Report: Hitachi Content Platform vs. Nutanix Unified Storage (NUS)

Find out what your peers are saying about Hitachi Content Platform vs. Nutanix Unified Storage (NUS) and other solutions. Updated: June 2025.

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