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Hightouch vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
88th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Platforms (CDP) (6th), AI Customer Experience Personalization (39th)
Zapier
Ranking in Data Integration
27th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Cloud Data Integration (14th), Business Orchestration and Automation Technologies (20th), AI Software Development (16th)
 

Mindshare comparison

As of April 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.0% compared to the previous year. The mindshare of Zapier is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Zapier0.8%
Hightouch0.4%
Other98.8%
Data Integration
 

Featured Reviews

Use Hightouch?
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MI
Go High Level Manager at Virtual Worker Now
Automation expertise grows and enhances global collaboration
The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access. I use multi-step automation workflows in my tasks, which increases productivity and efficiency. The features such as if-else conditions allow for different branches in automation, making the automation more productive. I utilized conditional logic, text parsing, and formatting. My experience with these advanced features has been excellent. For instance, I once pushed data from Zapier to GoHighLevel while checking the date, and based on that date, I created automation in GoHighLevel that involved various branches, effectively creating a loop. Remote access to Zapier's automated workflows and cloud integration is beneficial. I use cloud services such as Google Drive and Dropbox within Zapier. The remote capabilities are advantageous, allowing us to provide services from Pakistan for businesses based in the USA, reducing company expenses when hiring employees from the USA. The ability to work remotely globally through Zapier is a significant opportunity.
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Top Industries

By visitors reading reviews
Construction Company
12%
Manufacturing Company
8%
Financial Services Firm
8%
Computer Software Company
7%
Construction Company
16%
Comms Service Provider
8%
University
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

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What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
What is your primary use case for Zapier?
I used three tools: Make.com, Zapier, and nEn nEight nEight n for my use cases. I created automation for social media integration, CRM integration, AI agents, e-commerce automation, finance automat...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Microsoft, Informatica, Qlik and others in Data Integration. Updated: March 2026.
885,667 professionals have used our research since 2012.