Hightouch vs Sprout Social comparison

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Hightouch

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Executive Summary

We performed a comparison between Hightouch and Sprout Social based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Hightouch vs. Sprout Social Report (Updated: October 2026).

Hightouch vs. Sprout Social

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Helped 921,523 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hightouch

Ranking in AI Customer Experience Personalization

19th

Average Rating

7.2

Reviews Sentiment

5.0

Number of Reviews

Ranking in other categories

Data Integration (52nd), Customer Data Platforms (CDP) (4th)

Sprout Social

Ranking in AI Customer Experience Personalization

11th

Average Rating

8.2

Number of Reviews

Ranking in other categories

Social CRM (2nd), Social Media Management Solutions (3rd), Social Media Analytics Software (1st), AI Content Creation (4th)

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Hightouch is 1.1%, down from 2.1% compared to the previous year. The mindshare of Sprout Social is 0.7%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Sprout Social	0.7%
Hightouch	1.1%
Other	98.2%

AI Customer Experience Personalization

Featured Reviews

reviewer2921991

Vp Of Data at a financial services firm with 201-500 employees

Centralized event tracking has improved product analytics and simplified data workflows

I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.

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Mirella Karpiesiuk

Social Engagement Manager at a healthcare company with 10,001+ employees

Centralized social channels have transformed daily engagement and reporting workflows

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."

"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."

"With campaigns like flat battery, for example, we have managed to save over six figures a year."

"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."

"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."

"My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel."

"Sprout Social impacts my organization positively by allowing me to gauge the sentiment around different topics and helping me to stay on top of my social media growth and reporting."

"Sprout Social has positively impacted the organizations that I have worked with by helping us to be more efficient and it was much easier to use rather than manually going into these social channels."

"Sprout Social has positively impacted my organization with enhanced engagements, enhanced reach for our social posts, and better ROI for our investment in our social channels."

"Sprout Social has saved us a lot of time, provided the convenience of a single login to multiple socials, and requires less time for training, making it very easy to use and start using it."

"Using Sprout Social helps us post content within peak active windows; by having that content scheduled in advance, we can better reach our more active audience times, which has a direct correlation to increased engagement and impressions."

"In my experience, the best features Sprout Social offers are the ability to manage multiple campaigns."

"Sprout Social has positively impacted my organization by providing me with reporting capabilities and allowing me to assess how my posts are performing."

More Sprout Social pros

Cons

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."

"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."

"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."

"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."

"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."

"Maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually."

"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."

"As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content."

"I know Sprout Social is expensive; it is on the higher side."

"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."

"My advice to others considering Sprout Social is that I believe it is a good platform to use temporarily for some clients, but it does not scale well for growth."

"Currently, in the pilots that I have done, I have not found it to be very highly accurate, so there is a felt need to get improvements in those areas."

More Sprout Social cons

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Outsourcing Company

11%

Financial Services Firm

Construction Company

Financial Services Firm

15%

Outsourcing Company

13%

Manufacturing Company

10%

University

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	18

Questions from the Community

What needs improvement with Hightouch?

One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...

What is your primary use case for Hightouch?

My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...

What advice do you have for others considering Hightouch?

I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...

What is your experience regarding pricing and costs for Sprout Social?

We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...

What needs improvement with Sprout Social?

I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage ...

What is your primary use case for Sprout Social?

My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...

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Product Reports

Customer Data Platforms (CDP)

Download Hightouch product report

Download Sprout Social product report

Overview

Hightouch is a data activation platform that streamlines the process of operationalizing your data. It bridges the gap between data warehouses and business tools, making data synchronization seamless and efficient.

Hightouch enables organizations to unlock maximum value from their data, ensuring seamless data integration across various platforms. By leveraging existing data warehouses, Hightouch allows users to easily sync data to tools they already use. This minimizes data silos and maximizes efficiency. It offers robust support for business teams, allowing data activation without the need for engineering resources. With an intuitive interface and scalable architecture, it empowers users to automate workflows and ensure data integrity consistently.

What are the key features of Hightouch?

Data Sync: Transfers data seamlessly between data warehouses and SaaS tools.
No-Code Platform: Empowers non-technical users with a user-friendly interface.
SQL Editor: Offers advanced users the freedom to create custom queries.
Real-Time Updates: Provides continuous data flow for up-to-date insights.
Security: Ensures data compliance with strong security frameworks.

What benefits should users consider in reviews?

Improved Efficiency: Reduces time spent on manual data entry with automation.
Scalability: Adapts to growing datasets, supporting business expansion.
Data Consistency: Maintains uniformity across platforms, reducing errors.
Return on Investment: Increases value by reducing the need for redundant systems.

Hightouch finds applications across diverse industries, enhancing marketing, sales, and customer support functions. By integrating with CRM tools, it allows sales teams to target more accurately, while marketing teams benefit from real-time customer insights. Customer support benefits from enriched data for better service delivery.

Hightouch

Sprout Social provides social media management solutions with strengths in scheduling, analytics, and audience insights, assisting businesses in refining strategies.

Known for its intuitive interface and unified platform, Sprout Social supports efficient management across networks like Instagram, Facebook, and Twitter. It facilitates campaign coordination, communication centralization, and derives insightful reports on audience interactions. The platform’s social listening aids in tracking mentions and engaging with followers. Despite acclaim for its features, challenges include high pricing and a learning curve due to feature complexity. Feedback calls for improved data customization, image support, and third-party integrations.

What are the key features of Sprout Social?

Post Scheduling: Efficiently plan and automate posts across multiple accounts.
Smart Inbox: Centralizes messages from all social networks for streamlined communication.
Advanced Analytics: Offers comprehensive insights into audience engagement and performance metrics.
Social Listening: Monitors brand mentions for improved interaction and responsiveness.
Content Planning: Supports structured scheduling and publication to maintain brand consistency.

What benefits or ROI should users look for?

Time-Saving: Features like bulk scheduling enhance productivity and efficiency.
Audience Engagement: Detailed analytics help improve strategies and increase interaction rates.
Campaign Coordination: Centralized communication simplifies cross-platform management.
Brand Consistency: Ensures uniform messaging and adherence to brand guidelines.

In healthcare, there is a need for more tailored tools and templates. The industry seeks enhancements in analytics, scheduling, and integration capabilities. Non-marketing teams require simplified access to analytics and smoother integration with a broad range of social networks, including TikTok.

Sample Customers

Information Not Available

Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith

Hightouch vs. Sprout Social