GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #8 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.0% mindshare in VM, compared to Zoom Video Communications’s 13.0% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

600 Views
594 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 227 Zoom Workplace Business reviews

2,889 Views
2,831 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToMeeting and Zoom Workplace Business are competing products in the virtual communication space, both offering robust video conferencing solutions. Zoom Workplace Business seems to have the upper hand due to its extensive feature list and advanced collaboration tools that many find worth the extra cost.

Features: GoToMeeting features integration capabilities, reliable conferencing quality, and ease of use without requiring installation, making it ideal for professional settings. It also provides a comprehensive set of tools for screen sharing and meeting management. Zoom Workplace Business is known for its advanced collaboration tools, including breakout rooms, virtual backgrounds, and screen sharing capabilities, offering flexibility for various business needs. Its ability to cater to both large enterprises and small teams with its diverse options sets it apart.

Room for Improvement: GoToMeeting could enhance its feature set with more robust collaboration tools and improve scalability for larger enterprises. Integration with more third-party apps and increased customization options would be beneficial. Zoom Workplace Business, while feature-rich, could simplify its deployment process and refine its user interface to be more intuitive for first-time users. Some users also find the pricing model could be more flexible for smaller enterprises.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward deployment process emphasizing quick setup, supported by responsive customer service. Zoom Workplace Business requires a slightly more involved deployment due to its feature-rich environment but compensates with extensive support resources and a strong service network. Both platforms provide efficient customer service, but GoToMeeting's simplicity in setup contrasts with Zoom's comprehensive support system.

Pricing and ROI: GoToMeeting is noted for its competitive pricing, attractive ROI, and accessibility to small and medium-sized businesses. Zoom Workplace Business, although priced higher, delivers substantial ROI through its productivity-enhancing features. Its premium pricing aligns with its enhanced capabilities and is appealing to enterprises seeking maximum functionality.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: November 2025).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

November 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

8th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.5

Number of Reviews

227

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2025, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.0%, down from 4.0% compared to the previous year. The mindshare of Zoom Workplace Business is 13.0%, up from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	13.0%
GoToMeeting	3.0%
Other	84.0%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pricing is reasonable. It's not expensive. The pricing is one of the great selling points for the product."

"Screenshare is the most valuable feature as well as the number of meeting participants possible in a meeting. It also has good quality."

"The solution worked well specifically for audio meetings."

"Reduced the need for physically commuting between offices."

"It was just chosen because somebody at the company said, "We need a meeting thing. Hey, go find a meeting thing." It wasn't me, but somebody else in the organization was like, "Alright, let's use GoToMeeting. It's free.""

"We can record meetings and share the screen with participants."

"It's easy to set up."

"GoToMeeting's security is very good. I've never known anybody to crash a GoToMeeting."

More GoToMeeting pros

"I'm not a really technologically sophisticated user. From my point of view, if I can use it, it's likely very straightforward."

"Zoom's content shareability and chat support are the most valuable features."

"You can have multiple connections so that everybody can interact. You can change your background. If you're in your home and you don't want people to know what it looks like, you can pretty much change the background to any background that you want."

"Zoom is easy to use and makes it easy to communicate with people remotely in meetings."

"Zoom is pretty safe and secure."

"Zoom provides different background screen functionalities for privacy protection."

"Overall Zoom functions well."

"Zoom is stable and easy to use."

More Zoom Workplace Business pros

Cons

"In the next release, I would for it to incorporate files more efficiently from one computer to another when we covert things and send them out. I'm not sure if it's capable of that."

"The interface is a little outdated and could be better."

"The enrolment for a non-IT user should be easier. It should be simplified for non-IT users."

"Poor error recovery, too sensitive to transmission errors. Needs better codecs and more robust system software that can handle network glitches."

"The solution could scale a bit easier if you need to add more people to meetings."

"The sound quality is good but the video quality needs improvement."

"Sometimes we'll run into issues where firewall rules aren't set correctly and won't work."

"The solution could always be more secure."

More GoToMeeting cons

"The video quality of the free version might not be as good as the enterprise edition."

"How they have the gallery aligned when someone is sharing a screen isn't ideal right now. If there were more options on how to arrange it, would be ideal."

"Sometimes when I try to share my screen in a conference room, I have to click the share button more than once. This happens around fifty percent of the time."

"Having easier access to recorded meetings, being able to download them fast, and playing them back would be helpful."

"They should consider increasing the time limits for free users."

"One thing I do wish was that there was more visibility. Sometimes I have to click into a reply-all to find out who is in the meeting and whether they've accepted or not."

"The product's interface needs enhancement."

"While Zoom calls are great for talking and chatting, they often lack follow-up on action items and collaboration. Most of the time, it's just talking and listening without much progress. There's a missing piece in these tools. About 90 percent of those calls could be replaced by other tools that focus more on the deliverables that make a real impact rather than just being another wasted meeting. It doesn't improve collaboration."

More Zoom Workplace Business cons

Pricing and Cost Advice

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"GoToMeeting is a little bit expensive compared to other products."

"Negotiate for discounts."

"I am using the free version."

"The solution is affordable."

"There is a free version available with time limits."

"Zoom is free to use."

"I use the free version of Zoom."

"We have subscribed to a package for Zoom and it is a monthly payment."

"I use the free version of Zoom that is available for download."

"As an organization, we are paying a license fee for Zoom. Personally, I use the free version."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

University

11%

Educational Organization

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	97
Midsize Enterprise	32
Large Enterprise	101

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

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What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

I am not aware of the pricing. My IT staff might know, but I have no information about it.

See all answers

Comparisons

Skype for Business vs GoToMeeting

Compared 28% of the time

Webex vs GoToMeeting

Compared 19% of the time

TeamViewer Business vs GoToMeeting

Compared 15% of the time

Microsoft Teams vs GoToMeeting

Compared 14% of the time

More GoToMeeting Competitors

Skype for Business vs Zoom Workplace Business

Compared 15% of the time

Webex vs Zoom Workplace Business

Compared 13% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 7% of the time

Cisco Meeting Server vs Zoom Workplace Business

Compared 5% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToMeeting

October 2025

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Buyer's Guide

Zoom Workplace Business

October 2025

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

November 2025

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