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Google Cloud Identity vs Snow Device Manager comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
302
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th)
Snow Device Manager
Ranking in Enterprise Mobility Management (EMM)
25th
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.8%, down from 37.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.4% compared to the previous year. The mindshare of Snow Device Manager is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune31.8%
Google Cloud Identity1.1%
Snow Device Manager0.4%
Other66.7%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
it_user1162680 - PeerSpot reviewer
Useful inventory tool, scalable, and initial installation straightforward
My advice to those getting started with Snow Device Manager would be to set up the support starting with the full package because most people normally only get the inventory section. It can be complicated in the beginning when you first start with the solution, we did not have support and it would have been a benefit to have. There are different license models and we could not find a lot of information about them. They have a decent library and we can find data on the different topics such as some types of license models. However, you have to be a paid member to have access. I rate Snow Device Manager a ten out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is scalable. We currently have tens of thousands of users within our organization using the solution."
"I like Intune's ability to manage roles, maintenance tasks, compliance settings, and patch development for all endpoints."
"The most useful features in Microsoft Intune are the policy enforcement and conditional access."
"Autopilot is a feature I really like."
"Windows Autopatch is the most valuable because it removes the burden of patch management."
"Intune's integration with Defender and other security solutions is valuable because it offers a view into different security vulnerabilities and enables us to secure them more effectively."
"Internet-based access with security is what I have found to be most valuable. It is also a stable and scalable solution."
"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"It's easy to set up."
"The most valuable feature of Google Cloud Identity is its stability."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The most valuable feature is that you can manage users from one central location."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The inventory tool is the most valuable. We have some clients that would only do the entitlements section and search for contracts using Excel sheets. The inventory tool is a lot easier for the managing of licenses, installations, and devices on the tools is a huge benefit."
 

Cons

"I would like to see Intune improve its handling of hybrid domain joins. We continue to experience issues with machines losing their hybrid domain join status."
"The mobile management is good for iPhone and iPad, but the Apple Mac management needs improvement. That is probably because Microsoft does not have low-level access to Apple Mac hardware. If you are doing basic things, it is okay, but if you want to image Apple Macs and do things like that, then Jamf is much better."
"For an existing customer who has an SCCM, it would need to be upgraded to an MECM first before I can introduce Microsoft Intune."
"Some enrollment features could be improved."
"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"When Microsoft Intune is used with different android devices it does not always work as it is supposed to."
"The reporting dashboard is really limited."
"We face multiple scenarios where IT decision-makers request specific policy implementations, however, due to product limitations, we cannot fulfill these requests."
"To improve the product, the integration with third-party products could always be smoother."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The interface could be improved by simplifying it further."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"I would like to see more integration in future releases."
"There are some licensing models that could be able to be managed in Snow Device Manager that are not, such as token-based models. This would be a benefit since the growth of blockchains."
 

Pricing and Cost Advice

"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."
"They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
19%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
No data available
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
Ask a question
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Karolinska Institutet, Thames Valley Police, Thrifty, ao.com, SJ (Swedish Railroad)
Find out what your peers are saying about Microsoft, Omnissa, JAMF and others in Enterprise Mobility Management (EMM). Updated: September 2025.
868,304 professionals have used our research since 2012.