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Google Cloud Identity vs Microsoft Entra ID vs OneLogin by One Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.0%, down from 12.0% compared to the previous year. The mindshare of Microsoft Entra ID is 24.2%, down from 29.4% compared to the previous year. The mindshare of OneLogin by One Identity is 2.2%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID24.2%
Google Cloud Identity10.0%
OneLogin by One Identity2.2%
Other63.599999999999994%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Ben Ruset - PeerSpot reviewer
Streamlines access management with top-notch support, and a user-friendly interface, making it a highly effective solution for businesses of all sizes
During my evaluation of various products, one standout feature of OneLogin that impressed me was their mobile app for authentication through push notifications. Unlike traditional methods involving rotating codes, the OneLogin app simplifies the process by sending a push notification asking if the login attempt is legitimate. If confirmed, the login proceeds seamlessly. The primary benefit is its user-friendly interface, making it particularly accessible for non-technical users. One aspect I particularly appreciate is their exceptional customer support whenever I've needed assistance. Their sales team has also been highly responsive and helpful in connecting me with necessary resources, although we haven't faced any major challenges.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have not experienced any serious problem with stability."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature is the performance."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The initial setup is easy."
"It's easy to set up."
"I find the conditional access policies to be the most valuable. They provide a lot of granularity in determining where the users can log in from, how they log in, and what they have access to."
"Just because I've been in the Azure space since it started out and in the Microsoft Cloud AD since the BPOS days in the early 2000s, and it's just a product that made life simpler for my clients to be able to integrate everything."
"The most valuable features of this solution are security, the conditional access feature, and multifactor authentication."
"It helps us with maintaining enterprise identities."
"Azure Active Directory's single sign-on feature has been helpful because users don't need to authenticate again and again each time they access it. Users only need to sign in the first time, and Azure handles everything. We haven't experienced any errors or security-related issues in the past four years. Many people use our protection servers from outside, requiring multi-factor authentication. Each authentication is logged precisely."
"The solution offers business to business and client to business support."
"The solution scales well."
"Conditional Access is a helpful feature because it allows us to provide better security for our users."
"The directory integration and SCIM provisioning are probably the best features compared to competitors."
"In my role, the most valuable features are two-factor authentication and self-service password reset. The most helpful feature for the institution as a whole is probably the single sign-on. As an IT director, I care about security and ease of use."
"The solution allows the user to search logs based on a specific time."
"Documentation."
"The solution's ability to save and manage of all my passwords is great."
"It's super useful to have a single pane of glass when it comes to access management."
"The single sign-on and the fact that we can integrate everything in one place and control from there were valuable features of this solution."
"OneLogin is efficient."
 

Cons

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"We cannot manage the attributes of SSPR."
"Google Cloud Identity the UI could improve."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Some of the features that they offer, e.g., customized emails, are not available with B2C. You are stuck with whatever email template they give you, and it is not the best user experience. For B2C, that is a bit of a negative thing."
"The robustness of the conditional access feature of the zero trust strategy to verify users is adequate but not comprehensive."
"I think something that is key would be the group policies replication over the cloud, in order to prevent or to avoid relying on the on-premise Active Directory servers and to manage group policies."
"Many of the features are outdated, so the UI and UX could be improved."
"Entra ID is not battle-tested or stable enough to support a business of our size. There are some design issues specifically around support for legacy services."
"The onboarding process for new users can be improved. It can be made simpler for people who have never registered to Azure AD previously and need to create an account and enable the MFA. The initial setup can be made simpler for non-IT people. It should be a bit simpler to use. Unless you get certifications, such as AZ-300 and AZ-301, it is not a simple thing to use at the enterprise scale."
"I want to be able to identify the audiences effectively and manage them."
"I haven't had any issues with the product."
"To offboard, you have to manually click on this checklist, each of the checkmarks. It would actually be really nice if, for offboarding someone, you just click "offboard" and it automatically runs a script to do that."
"We've been experiencing some pain points since the acquisition. For example, there have been some outages we didn't see previously, which are a big topic with my executive team. You have hundreds of applications relying on this service for login. If the service is unavailable, nobody can log into these applications."
"The solution keeps going down for many hours, which impacts the entire company. You can't access any applications. OneLogin Desktop has a huge problem where it locks your computers and you need to reset the whole computer, which is pretty insane."
"In terms of managing the users on a large scale, it would be easier if they had some kind of user management portal."
"The uptime has not been great recently, with some outages lasting six, seven, or eight hours."
"They have downtime twice a year or once in six months. During the downtime, the SSO page did not come up. When users wanted to get to their email, they were redirected to the OneLogin page, but the page did not come up, and MFA and logins failed. It completely crippled us."
"I'd like OneLogin to have a customization section that displays the company's offerings, categorized by different topics."
"More off-hour support."
 

Pricing and Cost Advice

"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Licensing fees are on a yearly basis."
"Our customers are looking for advanced features and processes for it to be cost-effective for their organizations. They see it as an overpriced product. They are enjoying using Azure Active Directory, but they are looking for better prices."
"We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise."
"We make sure that we only enable the licenses that are needed for the users, rather than enabling licenses in a blanket fashion."
"There are add-on components and services, such as identity services, that we have to add to our Azure subscription. Only then can I actually say it's on par with the on-prem server edition. Why should I pay for a component? It should be included in my subscription."
"The price is fair. It's not very expensive given what they offer."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"The product's price is in the midrange."
"Entra has P1 and P2 licenses that are bundled with lots of applications."
"It was cheap in the beginning, and then it became very expensive. We were initially charged $2 per user per month, which was fine, but by the second year, they increased it to $5 per user. That became very expensive for us because we had about 1,500 users. At $2 per user, it comes out to be $3,000 a month, which is $36,000 a year. If we move to $5 per user, it comes out to be $7,500 a month. That made its cost so high. That is why we removed the product because the cost was high."
"We were happy with the price we got when we signed up, but I don't know what will happen when the time comes to renew because it is a different company now. We haven't seen any pricing models or had that discussion yet. My renewal is a year and a half away. It's worth what we're paying for it. There's no way we could provide the level of service for cheaper or try to do the same in-house."
"The pricing and licensing are reasonable. It is much cheaper than other products."
"OneLogin's pricing, from the perspective of the education sector, seems quite reasonable for the value it delivers."
"The price of the licensing is fine."
"The pricing for OneLogin seems to be okay. The pricing and licensing are affordable. If you'd consider OneLogin to be expensive, it's worth it."
"While I wish OneLogin's pricing was more affordable, their licensing model, which is based on per user, is acceptable."
"Surprisingly expensive given the price of on-premise solutions."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Computer Software Company
20%
Healthcare Company
6%
Financial Services Firm
5%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...
What needs improvement with OneLogin by One Identity?
There have been some outages over the years. The uptime has not been great recently, with some outages lasting six, s...
What is your primary use case for OneLogin by One Identity?
We use OneLogin by One Identity to provide SAML authentication and single sign-on for all of our SaaS apps.
 

Also Known As

Cloud Identity, Cloud Identity Premium
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
OneLogin, OneLogin Workforce Identity
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
OneLogin has thousands of customers across multiple industries and from around the globe such as Uber, Airbnb, Noom, Petco, Sony, Lucky Brand, Tesco, Airbus, Japan Airlines, Aetna, Compass, Kaplan, Susan G. Komen, AAA and PennyMac.
Find out what your peers are saying about Microsoft, SailPoint, Okta and others in Identity and Access Management as a Service (IDaaS) (IAMaaS). Updated: September 2025.
868,304 professionals have used our research since 2012.