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Gong vs Insider comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gong
Ranking in AI Customer Experience Personalization
3rd
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
Conversation Intelligence Software (1st), AI Sales & Marketing (1st)
Insider
Ranking in AI Customer Experience Personalization
16th
Average Rating
7.0
Number of Reviews
2
Ranking in other categories
Customer Data Platforms (CDP) (12th)
 

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Gong is 1.4%, up from 0.3% compared to the previous year. The mindshare of Insider is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gong1.4%
Insider1.0%
Other97.6%
AI Customer Experience Personalization
 

Featured Reviews

Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.
reviewer2858913 - PeerSpot reviewer
Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees
Retargeting campaigns have reduced booking cancellations but new users still need clearer guidance
I believe that retargeting is the best feature that Insider offers. The ease of use and the results are why the retargeting feature stands out for me. Insider reads the results near real-time and provides AI segmentation. We only need to prompt, and then Insider will work to determine which segment is best for each campaign. Insider has helped me to reduce cancellation bookings by about 15% year-over-year. This is tracked through Insider; however, we also add additional attribution using AppsFlyer. We see significantly fewer employees needed for outbound calls because with Insider, we perform a reconfirmation of booking schedules automatically. This allows us to reduce the need for customer service outbound agents, and Insider has also helped us reduce cancellations.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."
"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."
"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."
"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."
"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."
"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."
"Insider has helped me to reduce cancellation bookings by about 15% year-over-year."
"Insider is simple to use, making it easy to learn and navigate the platform, so the learning curve is fast."
 

Cons

"These features might actually exist, but I never really use them since when I did, they weren't great."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"Gong can be improved with the follow-up email feature."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."
"I would improve the interface for searching themes or words in the history of calls and emails."
"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."
"I think that Insider can be improved on the UI side because for someone with experience, Insider would be a very great tool."
"I did not enjoy using Insider AI to generate copies, push copies, and messages."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
8%
Construction Company
8%
Healthcare Company
7%
Manufacturing Company
25%
Construction Company
18%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
No data available
 

Questions from the Community

What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at th...
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will gener...
What is your experience regarding pricing and costs for Insider?
The price is not very cheap for Insider, especially when compared to other platforms in the same category, such as those with a closed design and a brand that is not very famous in the market. I th...
What needs improvement with Insider?
Insider can be improved. It has a great design compared to some platforms such as Salesforce Marketing Cloud, but when comparing it to newer platforms starting in Brazil, such as Braze and MoEngage...
What is your primary use case for Insider?
My main use case for Insider was to use the trigger of price drop of OLX item prices using web push. We did not have the web push channel before Insider; we only used channels such as app push, ema...
 

Comparisons

 

Overview

Find out what your peers are saying about Gong vs. Insider and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.